Question 1

Which of the following statements is TRUE?

Accepted Answer

A) Because the research report is all that most executives will see of a project,it is the basis for their evaluation of the research project. 
B) If the research team has worked exceptionally hard on the project at hand,a sloppy report will still show the amount of effort explained. 
C) Executives are easily convinced of the usefulness of the report's findings with a lot of statistics in the body of the report. 
D) The research report does not need to describe the research method because it is over the heads of the audience. 
E) All of these statements are false. 
A) Because the research report is all that most executives will see of a project,it is the basis for their evaluation of the research project. 
B) If the research team has worked exceptionally hard on the project at hand,a sloppy report will still show the amount of effort explained. 
C) Executives are easily convinced of the usefulness of the report's findings with a lot of statistics in the body of the report. 
D) The research report does not need to describe the research method because it is over the heads of the audience. 
E) All of these statements are false. A

Question 2

A written report may be considered incomplete because it

Accepted Answer

A) is too brief. 
B) includes interesting but not vital information. 
C) is too long. 
D) includes statistical calculations unfamiliar to the reader. 
E) All of these are sources of report incompleteness. 
A) is too brief. 
B) includes interesting but not vital information. 
C) is too long. 
D) includes statistical calculations unfamiliar to the reader. 
E) All of these are sources of report incompleteness. E

Question 3

When it comes to discussing the limitations of the study,the writer should

Accepted Answer

A) emphasize what could have been accomplished given a larger research budget. 
B) acknowledge that all studies contain error and this one is no different. 
C) not mention them and let the data speak for itself. 
D) provide a balanced account of the specific problems. 
E) tell an amusing anecdote relating to statistical infallibility. 
A) emphasize what could have been accomplished given a larger research budget. 
B) acknowledge that all studies contain error and this one is no different. 
C) not mention them and let the data speak for itself. 
D) provide a balanced account of the specific problems. 
E) tell an amusing anecdote relating to statistical infallibility. D

Question 4

Which of the following statements is FALSE about research reports?

Accepted Answer

A) They must be tailor-made for their readers. 
B) They must pay attention to the audience's technical sophistication. 
C) They must be written at an 8th grade reading level or below. 
D) They must pay attention to the audience's interest in the subject. 
E) They must be written with understanding of the circumstances under which the audience will read and use the report. 
A) They must be tailor-made for their readers. 
B) They must pay attention to the audience's technical sophistication. 
C) They must be written at an 8th grade reading level or below. 
D) They must pay attention to the audience's interest in the subject. 
E) They must be written with understanding of the circumstances under which the audience will read and use the report.

Question 5

Results that are interesting but irrelevant in terms of specific research problems should be omitted.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT a recommended guideline for the presentation of tables in the body of the written report?

Accepted Answer

A) Order the columns or rows in the table by some measure of size. 
B) Put the numbers to be compared into columns rather than rows. 
C) Give brief verbal summaries of each table. 
D) Put the numbers to be compared into rows rather than columns. 
E) Round all numbers to two effective digits. 
A) Order the columns or rows in the table by some measure of size. 
B) Put the numbers to be compared into columns rather than rows. 
C) Give brief verbal summaries of each table. 
D) Put the numbers to be compared into rows rather than columns. 
E) Round all numbers to two effective digits.

Question 7

Completeness of the research report should be evaluated from the perspective of the reader.

Accepted Answer

A) True 
 B)False

Question 8

The following items should be included in the sampling section of the body of the report EXCEPT

Accepted Answer

A) the definition of the population. 
B) what was done. 
C) how the sample was chosen. 
D) why the procedure chosen was used. 
E) All of these should be included in the sampling section. 
A) the definition of the population. 
B) what was done. 
C) how the sample was chosen. 
D) why the procedure chosen was used. 
E) All of these should be included in the sampling section.

Question 9

Distinguish between a conclusion and a recommendation.

Accepted Answer

A conclusion is an opinion bas

Question 10

Report writing should NOT be evaluated on which of the following criteria?

Accepted Answer

A) Inclusion of technically sophisticated explanations of data analyses 
B) Completeness of the report 
C) Conciseness of the writing style 
D) Accuracy of the information presented 
E) Clarity of the writing style 
A) Inclusion of technically sophisticated explanations of data analyses 
B) Completeness of the report 
C) Conciseness of the writing style 
D) Accuracy of the information presented 
E) Clarity of the writing style

Question 11

The most important part of a written research report is the introduction.

Accepted Answer

A) True 
 B)False

Question 12

Completeness of the research report should be evaluated from the perspective of the researcher.

Accepted Answer

A) True 
 B)False

Question 13

Tables,charts,and exhibits of other kinds can't replace text completely.

Accepted Answer

A) True 
 B)False

Question 14

Which section of the report is considered one of the most difficult to write?

Accepted Answer

A) Executive Summary 
B) Conclusions and Recommendations 
C) Methods 
D) Results 
E) Introduction 
A) Executive Summary 
B) Conclusions and Recommendations 
C) Methods 
D) Results 
E) Introduction

Question 15

When developing a table to include in a report body,the following hint should be followed:

Accepted Answer

A) try to address more than one problem in the table. 
B) place figures in ascending order. 
C) round percentages to the second decimal place. 
D) None of these are correct. 
E) All of these are correct. 
A) try to address more than one problem in the table. 
B) place figures in ascending order. 
C) round percentages to the second decimal place. 
D) None of these are correct. 
E) All of these are correct.

Question 16

Which of the following is NOT typically part of the good summary?

Accepted Answer

A) Introductory information providing background for the research 
B) Important results 
C) Conclusions 
D) Cost of the project 
E) All these are part of the good summary. 
A) Introductory information providing background for the research 
B) Important results 
C) Conclusions 
D) Cost of the project 
E) All these are part of the good summary.

Question 17

Which of the following best describes the essential goal of a complete research report?

Accepted Answer

A) Presentation of the technical aspects of all data analyses performed in the project 
B) Presentation of all information needed by the reader in easily understandable language 
C) Presentation of all data collected in the research project in easily understandable language 
D) Adherence to the outline of the report 
E) Accurate presentation of information 
A) Presentation of the technical aspects of all data analyses performed in the project 
B) Presentation of all information needed by the reader in easily understandable language 
C) Presentation of all data collected in the research project in easily understandable language 
D) Adherence to the outline of the report 
E) Accurate presentation of information

Question 18

The research report writing standards are

Accepted Answer

A) cleverness,accuracy,and competency. 
B) clarity,awareness,and complexity. 
C) convincing,accuracy,and candor. 
D) clarity,accuracy,and completeness. 
E) capable,adequate,and competent. 
A) cleverness,accuracy,and competency. 
B) clarity,awareness,and complexity. 
C) convincing,accuracy,and candor. 
D) clarity,accuracy,and completeness. 
E) capable,adequate,and competent.

Question 19

Which of the following is FALSE?

Accepted Answer

A) Definitions of unfamiliar terms should be included in the introduction. 
B) The introduction should not state the specific objectives of the research. 
C) The report reader should be made familiar with the relationship between the research project and other related work. 
D) The body of the report is one of the hardest sections to write in that it is important that the reader be told what was done,and why it was done,without the use of technical jargon. 
E) All of these are correct. 
A) Definitions of unfamiliar terms should be included in the introduction. 
B) The introduction should not state the specific objectives of the research. 
C) The report reader should be made familiar with the relationship between the research project and other related work. 
D) The body of the report is one of the hardest sections to write in that it is important that the reader be told what was done,and why it was done,without the use of technical jargon. 
E) All of these are correct.

Question 20

A research report is NOT

Accepted Answer

A) clear if it provides all the information the readers need in a language they understand. 
B) incomplete when it is brief. 
C) determined by the reader's interest and abilities. 
D) capable of generating inaccuracies due to inept phrasing,illogical reasoning,and mishandling of the data. 
E) hard to tailor to a group of executives. 
A) clear if it provides all the information the readers need in a language they understand. 
B) incomplete when it is brief. 
C) determined by the reader's interest and abilities. 
D) capable of generating inaccuracies due to inept phrasing,illogical reasoning,and mishandling of the data. 
E) hard to tailor to a group of executives.

Which of the following statements is TRUE?

A written report may be considered incomplete because it

When it comes to discussing the limitations of the study,the writer should

Which of the following statements is FALSE about research reports?

Results that are interesting but irrelevant in terms of specific research problems should be omitted.

Which of the following is NOT a recommended guideline for the presentation of tables in the body of the written report?

Completeness of the research report should be evaluated from the perspective of the reader.

The following items should be included in the sampling section of the body of the report EXCEPT

Distinguish between a conclusion and a recommendation.

Report writing should NOT be evaluated on which of the following criteria?

The most important part of a written research report is the introduction.

Completeness of the research report should be evaluated from the perspective of the researcher.

Tables,charts,and exhibits of other kinds can't replace text completely.

Which section of the report is considered one of the most difficult to write?

When developing a table to include in a report body,the following hint should be followed:

Which of the following is NOT typically part of the good summary?

Which of the following best describes the essential goal of a complete research report?

The research report writing standards are

Which of the following is FALSE?

A research report is NOT

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

Filters

Exam 20: The Written Research Report

Which of the following statements is TRUE?

A written report may be considered incomplete because it

When it comes to discussing the limitations of the study,the writer should

Which of the following statements is FALSE about research reports?

Results that are interesting but irrelevant in terms of specific research problems should be omitted.

Which of the following is NOT a recommended guideline for the presentation of tables in the body of the written report?

Completeness of the research report should be evaluated from the perspective of the reader.

The following items should be included in the sampling section of the body of the report EXCEPT

Distinguish between a conclusion and a recommendation.

Report writing should NOT be evaluated on which of the following criteria?

The most important part of a written research report is the introduction.

Completeness of the research report should be evaluated from the perspective of the researcher.

Tables,charts,and exhibits of other kinds can't replace text completely.

Which section of the report is considered one of the most difficult to write?

When developing a table to include in a report body,the following hint should be followed:

Which of the following is NOT typically part of the good summary?

Which of the following best describes the essential goal of a complete research report?

The research report writing standards are

Which of the following is FALSE?

A research report is NOT

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

Filters