Question 1

Emotional involvement increases when the consumer receives something extra with products purchased.

Accepted Answer

A) True 
 B)False

Question 2

PANAS measures of emotions include physiological responses such as sweating,heart rate,and brain imaging which can document activity in areas of the brain.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is true of how mood influences consumer behavior?

Accepted Answer

A) Consumers in bad moods tend to make decisions faster. 
B) Consumers in bad moods tend to outspend their good-mood counterparts. 
C) Consumers in bad moods tend to facilitate increased consumer satisfaction. 
D) Consumers in bad moods tend to react better to service providers in bad moods. 
E) Consumers in bad moods tend to be unaffected by environmental factors. 
A) Consumers in bad moods tend to make decisions faster. 
B) Consumers in bad moods tend to outspend their good-mood counterparts. 
C) Consumers in bad moods tend to facilitate increased consumer satisfaction. 
D) Consumers in bad moods tend to react better to service providers in bad moods. 
E) Consumers in bad moods tend to be unaffected by environmental factors.

Question 4

Chelsea,who has four siblings,has vivid memories of her special Saturday mornings when her father used to take her out for breakfast.It was their special time together as she got her dad all to herself.Chelsea's memories are an example of _____ memories.

Accepted Answer

A) procedural 
B) implicit 
C) iconic 
D) autobiographical 
E) echoic 
A) procedural 
B) implicit 
C) iconic 
D) autobiographical 
E) echoic

Question 5

When a nostalgic ad evokes or recaptures a childhood mood,consumers become lost in their memories and are distracted,so they become less willing to indulge in any kind of purchasing activity.

Accepted Answer

A) True 
 B)False

Question 6

Consumer wants are a function of the need driven by homeostasis.

Accepted Answer

A) True 
 B)False

Question 7

When Janice went for a holiday in the Sahara,she made it a point to drink lots of water to keep herself hydrated.Which of the following types of motivations drove Janice to avoid dehydration?

Accepted Answer

A) Homeostasis 
B) Apoptosis 
C) Homeorhesis 
D) Necrosis 
E) Osmosis 
A) Homeostasis 
B) Apoptosis 
C) Homeorhesis 
D) Necrosis 
E) Osmosis

Question 8

James likes learning about latest technologies and he is especially interested in smartphones.He finds it gratifying to learn more about new models in the market and changes his phone every few months.Which of the following is exemplified by James' involvement with phones?

Accepted Answer

A) Product involvement 
B) Situational involvement 
C) Monetary involvement 
D) Momentary involvement 
E) Contextual involvement 
A) Product involvement 
B) Situational involvement 
C) Monetary involvement 
D) Momentary involvement 
E) Contextual involvement

Question 9

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is true of self-report measures?

Accepted Answer

A) It does not require a volitional response from a consumer. 
B) It requires the attachment of a measuring device to a consumer. 
C) Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers. 
D) It requires consumers to recall their affect state from a recent experience. 
E) It is considered to be more obtrusive than autonomic measures. 
A) It does not require a volitional response from a consumer. 
B) It requires the attachment of a measuring device to a consumer. 
C) Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers. 
D) It requires consumers to recall their affect state from a recent experience. 
E) It is considered to be more obtrusive than autonomic measures.

Question 11

Research shows that consumers who are in bad moods can be more likely to be generous to others.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following terms is used to capture one's awareness of the emotions experienced in a situation,and an ability to control reactions to these emotions?

Accepted Answer

A) Emotional expressiveness 
B) Emotional intelligence 
C) Emotional involvement 
D) Emotional abandonment 
E) Emotional detachment 
A) Emotional expressiveness 
B) Emotional intelligence 
C) Emotional involvement 
D) Emotional abandonment 
E) Emotional detachment

Question 13

Since _____ motivation helps a consumer maintain his or her state,it works much like homeostasis.

Accepted Answer

A) hedonic 
B) utilitarian 
C) promotional 
D) self-improvement 
E) end-state 
A) hedonic 
B) utilitarian 
C) promotional 
D) self-improvement 
E) end-state

Question 14

Define aesthetic labor and explain why it is important.Apply it in the following types of businesses:
(a)Clothing store catering to teenagers
(b)Cosmetic counter in a department store
(c)Expensive imported car dealership
(d)Amusement park

Accepted Answer

Aesthetic labor deals specifically with

Question 15

Clever ads work best for common consumer products,whereas comedic ads are usually more appropriate for higher-end,luxury,or high-involvement products.

Accepted Answer

A) True 
 B)False

Question 16

VISITING THE DENTIST SCENARIO
According to a survey conducted by the American Dental Association, almost 25 percent of Americans don't go to the dentist as they nurture deep-rooted fears. According to the general public opinion there's plenty to fear-pain, needles, gagging, feeling of helplessness, invasion of personal space, and being lectured for not brushing, flossing, or visiting often enough. Of course, avoiding the situation can make matters even worse when a patient does finally visit the dentist. Some patients, especially older ones, are reluctant to visit the dentist due to fears based on bad experiences when they were kids. However, the dental industry has evolved tremendously over the years, eliminating almost all pain for patients. Many dentists go even further to dispel patients' fears, offering sedation, painkillers, entertainment, atmospherics, and spa services during a patient's visit. While sedation and painkillers have been offered for years, several others are trying newer alternatives to enhance the dental experience for their patients. For example, some dentists offer entertainment options such as TVs, headphones with soothing music, or goggles for watching 3-D movies. Spa services include warm neck rolls and hand and foot massages all in a Zen-like environment complete with soothing waterfalls and candles. The most common technique, though, is simply to provide 'service with a smile', which goes a long way in making patients comfortable. The hope is that these efforts will minimize patients' anxiety by creating a positive atmosphere that will result in the recommended twice-a-year visits.
-Refer to Visiting the Dentist Scenario.Dentists are trying to enhance patients' moods by creating a pleasant environment and experience during visits.The hope is that patients' evaluation and memories of the experience can be influenced in a positive way.This hope is based on the concept of _____.

Accepted Answer

A) affective forecasting 
B) doublethink 
C) cognitive dissonance 
D) choice-supportive bias 
E) mood-congruent recall 
A) affective forecasting 
B) doublethink 
C) cognitive dissonance 
D) choice-supportive bias 
E) mood-congruent recall

Question 17

Emotions create visceral responses,meaning that certain feeling states are tied to behavior in a very direct way.

Accepted Answer

A) True 
 B)False

Question 18

Define autobiographical memory and describe one of yours.Explain how a marketer might be able to influence consumers to recall positive autobiographical memories.

Accepted Answer

Autobiographical memories are memories o

Question 19

VISITING THE DENTIST SCENARIO
According to a survey conducted by the American Dental Association, almost 25 percent of Americans don't go to the dentist as they nurture deep-rooted fears. According to the general public opinion there's plenty to fear-pain, needles, gagging, feeling of helplessness, invasion of personal space, and being lectured for not brushing, flossing, or visiting often enough. Of course, avoiding the situation can make matters even worse when a patient does finally visit the dentist. Some patients, especially older ones, are reluctant to visit the dentist due to fears based on bad experiences when they were kids. However, the dental industry has evolved tremendously over the years, eliminating almost all pain for patients. Many dentists go even further to dispel patients' fears, offering sedation, painkillers, entertainment, atmospherics, and spa services during a patient's visit. While sedation and painkillers have been offered for years, several others are trying newer alternatives to enhance the dental experience for their patients. For example, some dentists offer entertainment options such as TVs, headphones with soothing music, or goggles for watching 3-D movies. Spa services include warm neck rolls and hand and foot massages all in a Zen-like environment complete with soothing waterfalls and candles. The most common technique, though, is simply to provide 'service with a smile', which goes a long way in making patients comfortable. The hope is that these efforts will minimize patients' anxiety by creating a positive atmosphere that will result in the recommended twice-a-year visits.
-Refer to Visiting the Dentist Scenario.Patients feel fearful of visiting the dentist,though they also know that keeping up the recommended twice-a-year visits is actually good for them.This is an example of _____ appraisal.

Accepted Answer

A) equity 
B) outcomes 
C) anticipation 
D) agency 
E) retrospective 
A) equity 
B) outcomes 
C) anticipation 
D) agency 
E) retrospective

Question 20

Julie believes that if she smiles,the whole world would smile with her.Her belief is based on the concept of emotional _____.

Accepted Answer

A) activation 
B) contagion 
C) intelligence 
D) labor 
E) flow 
A) activation 
B) contagion 
C) intelligence 
D) labor 
E) flow

Emotional involvement increases when the consumer receives something extra with products purchased.

PANAS measures of emotions include physiological responses such as sweating,heart rate,and brain imaging which can document activity in areas of the brain.

Which of the following is true of how mood influences consumer behavior?

Chelsea,who has four siblings,has vivid memories of her special Saturday mornings when her father used to take her out for breakfast.It was their special time together as she got her dad all to herself.Chelsea's memories are an example of _____ memories.

When a nostalgic ad evokes or recaptures a childhood mood,consumers become lost in their memories and are distracted,so they become less willing to indulge in any kind of purchasing activity.

Consumer wants are a function of the need driven by homeostasis.

When Janice went for a holiday in the Sahara,she made it a point to drink lots of water to keep herself hydrated.Which of the following types of motivations drove Janice to avoid dehydration?

James likes learning about latest technologies and he is especially interested in smartphones.He finds it gratifying to learn more about new models in the market and changes his phone every few months.Which of the following is exemplified by James' involvement with phones?

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Which of the following is true of self-report measures?

Research shows that consumers who are in bad moods can be more likely to be generous to others.

Which of the following terms is used to capture one's awareness of the emotions experienced in a situation,and an ability to control reactions to these emotions?

Since _____ motivation helps a consumer maintain his or her state,it works much like homeostasis.

Define aesthetic labor and explain why it is important.Apply it in the following types of businesses: (a)Clothing store catering to teenagers (b)Cosmetic counter in a department store (c)Expensive imported car dealership (d)Amusement park

Clever ads work best for common consumer products,whereas comedic ads are usually more appropriate for higher-end,luxury,or high-involvement products.

Emotions create visceral responses,meaning that certain feeling states are tied to behavior in a very direct way.

Define autobiographical memory and describe one of yours.Explain how a marketer might be able to influence consumers to recall positive autobiographical memories.

Julie believes that if she smiles,the whole world would smile with her.Her belief is based on the concept of emotional _____.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 5: Motivation and Emotion: Driving Consumer Behavior

Emotional involvement increases when the consumer receives something extra with products purchased.

PANAS measures of emotions include physiological responses such as sweating,heart rate,and brain imaging which can document activity in areas of the brain.

Which of the following is true of how mood influences consumer behavior?

Chelsea,who has four siblings,has vivid memories of her special Saturday mornings when her father used to take her out for breakfast.It was their special time together as she got her dad all to herself.Chelsea's memories are an example of _____ memories.

When a nostalgic ad evokes or recaptures a childhood mood,consumers become lost in their memories and are distracted,so they become less willing to indulge in any kind of purchasing activity.

Consumer wants are a function of the need driven by homeostasis.

When Janice went for a holiday in the Sahara,she made it a point to drink lots of water to keep herself hydrated.Which of the following types of motivations drove Janice to avoid dehydration?

James likes learning about latest technologies and he is especially interested in smartphones.He finds it gratifying to learn more about new models in the market and changes his phone every few months.Which of the following is exemplified by James' involvement with phones?

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Which of the following is true of self-report measures?

Research shows that consumers who are in bad moods can be more likely to be generous to others.

Which of the following terms is used to capture one's awareness of the emotions experienced in a situation,and an ability to control reactions to these emotions?

Since _____ motivation helps a consumer maintain his or her state,it works much like homeostasis.

Define aesthetic labor and explain why it is important.Apply it in the following types of businesses: (a)Clothing store catering to teenagers (b)Cosmetic counter in a department store (c)Expensive imported car dealership (d)Amusement park

Clever ads work best for common consumer products,whereas comedic ads are usually more appropriate for higher-end,luxury,or high-involvement products.

Emotions create visceral responses,meaning that certain feeling states are tied to behavior in a very direct way.

Define autobiographical memory and describe one of yours.Explain how a marketer might be able to influence consumers to recall positive autobiographical memories.

Julie believes that if she smiles,the whole world would smile with her.Her belief is based on the concept of emotional _____.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters