Exam 5: Motivation and Emotion: Driving Consumer Behavior

Harry spends his weekends visiting automobile stores and going for test drives.This gives him a high,though he admits that he is not necessarily looking for a specific car.Which of the following is most likely to account for Harry's weekend behavior?

Andy recently went to his favorite restaurant for dinner.However,he found the service slow and tedious as all the waiters in the restaurant were busy serving a celebrity customer.Andy was angry that the celebrity customer got preferential treatment at the expense of other diners.This is an example of _____ appraisal.

Nostalgia is characterized by a yearning for the past motivated by the belief that previous times were somehow more pleasant.

Susan,a single-parent,is very close to her friends and relatives and she feels the need to be connected with them.She visits her grandparents every week,as doing so makes her feel as a part of the extended family.According to Maslow's hierarchy of needs,Susan is most concerned with:

Which of the following represents the extent to which an emotional display by one person influences the emotional state of a bystander?

Consumers experiencing negative self-conscious emotions have illusions of their actual needs resulting in misidentification of needs.

Mr.Robert Smith is the United States Speaker of the House of Representatives.He couldn't help showing his emotion when he was sworn in.He often has trouble hiding his emotions and sometimes breaks out in tears when he is talking about something he is passionate about.Mr.Smith can be said to have high emotional _____.

One advantage of using autonomic measures to assess emotions is that they are less intrusive as compared to self-report measures because they don't involve physical contraptions.

From a utilitarian value perspective,highly involved shoppers are less likely to react to price reductions as they are too involved in their lives to notice such things.

Describe Maslow's hierarchy of needs and give an example of each type of need.

Every PANAS item represents a good feeling.

Emotions are considered psychobiological because they involve both psychological processing and physical responses.

Deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____ involvement.

A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.

Which of the following self-report measures asks respondents to rate feelings using a number of semantic differential items or bipolar opposites?

As consumers get older,the value they receive from certain consumption activities often changes.For example,some older consumers do not have as much fun attending sporting events as they did when they were younger.In this case,consumers' age is an example of a _____ variable.

Which of the following types of cognitive appraisals considers how something turned out relative to one's goals and can evoke emotions like joyfulness,satisfaction,sadness,or pride?

The most basic needs are addressed with hedonic value,and as needs become more elaborate,utilitarian value is often needed to satiate the need state.

Explain how motivation drives human behavior and describe the two key groups of behaviors around which human motivations are oriented.

Jason is buying a new car.He does not really know much about automobiles and does not care to know much about them.However,due to the high price of the car,he gets involved in the shopping process by visiting show rooms,searching the Internet,and looking at other sources of information.Which type of involvement does this represent?