Exam 14: Consumption to Satisfaction

_____ is a mild,positive emotional state resulting from a favorable appraisal of a consumption outcome.

Expectations are the cognitive component of _____.

Define expectations.Describe the four types of consumer expectations with an example for each.

Attribution theory focuses on explaining why a certain event has occurred.

Expectations are preconsumption beliefs concerning what will occur during an exchange and/or consumption of a product.

Desires are the level of a particular benefit that will lead to a valued end state.

Jake has a passion for collecting old watches.He's particularly interested in those from the 1920s because they have a history behind them.He has learned that some of them are fake.Therefore,he takes the watches to an appraiser to ensure that they are genuine before he agrees to purchase them.Jake is concerned with the _____ of the watches.

Packrats possess a lifestyle trait leading to a strong tendency toward retaining consumption-related possessions.

Which of the following theories states that consumers are motivated to act in accordance with their attitudes and behaviors?

Define attribution theory.Explain how the three elements in the attribution theory help in explaining consumer satisfaction.Using this theory,explain why you were satisfied or dissatisfied with a recent consumption experience.

The confirmatory bias works in conjunction with the self-perception theory.

Meaning transference begins with culture.

Trashing cuts down on garbage while providing raw materials for other new products.

LOUIS VUITTON SCENARIO Carla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren't of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish. -Refer to Louis Vuitton Scenario.Assume that before entering the Louis Vuitton store in New York City,Carla expected to be treated well considering she was going to spend over $1,000.Which of the following most likely corresponds to Carla's expectation?

LOUIS VUITTON SCENARIO Carla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren't of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish. -Refer to Louis Vuitton.Carla's friend,who bought a counterfeit Louis Vuitton handbag for a few hundred dollars,expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish.This feeling of dismay is an example of _____.

Define consumer refuse.List the disposal alternatives available to consumers.Which alternative do you use most often?

The process through which cultural meaning is transferred to a product and onto the consumer is called meaning transference.

Expectations of what a consumer thinks should happen given past experiences with a product or service are called _____ expectations.

The consumption of synthetic experiences adds value over the consumption of authentic things particularly when the consumption environment contains high degrees of symbolism.

The process through which cultural ideals or values are shifted into products and then to consumers is known as _____.