Exam 9: Strategic Planning

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A turnaround strategy is a type of renewal strategy used when an organization is in serious trouble.

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When used to connect with customers or to connect employees with co-workers in other locations, social media ________.

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List and discuss the different types of corporate strategies.

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The three main types of corporate strategies are growth, stability, and renewal.
a. Growth - A growth strategy is when an organization expands the number of markets served or products offered, either through its current businesses or through new businesses. Because of its growth strategy, an organization may increase revenues, number of employees, or market share. Organizations grow by using concentration, vertical integration, horizontal integration, or diversification.
b. Stability - A stability strategy is a corporate strategy in which an organization continues to do what it is currently doing. Examples of this strategy include continuing to serve the same clients by offering the same product or service, maintaining market share, and sustaining the organization's current business operations. The organization does not grow, but does not fall behind, either.
c. Renewal - When an organization is in trouble, something needs to be done. Managers need to develop strategies, called renewal strategies, that address declining performance. The two main types of renewal strategies are retrenchment and turnaround strategies.

After the SWOT analysis is complete, managers are ready to ________.

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The final step in the strategic management process is implementing the objectives.

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Harness International, a global wiring harness company, allows each customer to access its engineering drawings on the company's extranet, speeding up the design process for every project. Harness would consider this to be a(n) ________.

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Ferrari sells very expensive, stylish, high-quality cars to very wealthy people. Ferrari follows a ________ strategy.

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What are the three main types of corporate strategies?

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Functional-level strategy directly supports the ________.

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Explain the term "first mover" and then list the advantages and disadvantages of being a first mover in the market.

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As smartphone cameras improved, consumers turned away from traditional cameras. Polaroid lost market share and finally realized their product was no longer desired. At that point, Polaroid would be considered a ________ in the BCG matrix.

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The main reason strategic management is important is ________.

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Computer peripherals provider Ascent plans to enter a new market in another country. Which one of the following represents a threat for Ascent?

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An Internet-based knowledge management system that shortens customer response times would be an e-business technique that contributes to the competitive advantage of a ________.

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The tobacco market in the United States has stagnated but Altria has a 50% share of it. According to the BCG Matrix, Altria is a ________.

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A firm's reputation in the marketplace would be considered a resource.

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Bixler Corporation boasts that it has the fewest warranty claims in its industry. We can infer from this that ________.

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When one gas station lowers its price a penny, the station on the other corner of the intersection lowers its price, followed by the gas stations on the next block, and so on, until nearly every gas station in town has lowered its prices. This situation illustrates ________.

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The top managers of the corporation are meeting to discuss how they will compete in their chosen markets and how they will attract and satisfy customers. These managers are discussing ________.

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Focusing on process development can lead to a successful cost leadership competitive strategy.

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