Question 1

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

Accepted Answer

A) extraneous experiment 
B) laboratory experiment 
C) causal experiment 
D) longitudinal experiment 
E) field experiment 
A) extraneous experiment 
B) laboratory experiment 
C) causal experiment 
D) longitudinal experiment 
E) field experiment E

Question 2

In experimental design nomenclature,an X represents the measurement of the dependent variable.

Accepted Answer

A) True 
 B)False  False

Question 3

The reason for using randomization or matching in experimental designs is to achieve equivalency between experimental and control groups.

Accepted Answer

A) True 
 B)False  True

Question 4

The various types of research design include:

Accepted Answer

A) exploratory, exploitive, and competitive 
B) deductive, descriptive, and exploitive 
C) exploratory, causal, and competitive 
D) exploratory, descriptive, and causal 
E) action, standard, experiential 
A) exploratory, exploitive, and competitive 
B) deductive, descriptive, and exploitive 
C) exploratory, causal, and competitive 
D) exploratory, descriptive, and causal 
E) action, standard, experiential

Question 5

Focus groups should not be used when there is a need to have data representative of a large population.

Accepted Answer

A) True 
 B)False

Question 6

Controlled test markets require consumers,who are members of a panel,to carry identification cards.

Accepted Answer

A) True 
 B)False

Question 7

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment IS generalizable to the real world?

Accepted Answer

A) internal validity 
B) external validity 
C) extraneous validity 
D) causal validity 
E) face validity 
A) internal validity 
B) external validity 
C) extraneous validity 
D) causal validity 
E) face validity

Question 8

Which of the following symbols represents the change or manipulation of the independent variable?

Accepted Answer

A) O 
B) X 
C) C 
D) I 
E) M 
A) O 
B) X 
C) C 
D) I 
E) M

Question 9

Which of the following would be considered to be qualitative research studies?

Accepted Answer

A) depth interviews 
B) protocol analysis 
C) projective techniques 
D) ethnographic research 
E) all of the above 
A) depth interviews 
B) protocol analysis 
C) projective techniques 
D) ethnographic research 
E) all of the above

Question 10

The dependent variable is always manipulated in the experimental group but never in the control group.

Accepted Answer

A) True 
 B)False

Question 11

There are three broad classes of test marketing.

Accepted Answer

A) True 
 B)False

Question 12

What are the two basic types of studies that are categorized as descriptive research?

Accepted Answer

A) focus groups and case analysis 
B) longitudinal studies and case analysis 
C) longitudinal studies and cross-sectional studies 
D) focus groups and cross-sectional studies 
E) population research and cross-sectional research 
A) focus groups and case analysis 
B) longitudinal studies and case analysis 
C) longitudinal studies and cross-sectional studies 
D) focus groups and cross-sectional studies 
E) population research and cross-sectional research

Question 13

What type of research is unstructured and informal?

Accepted Answer

A) deductive 
B) exploratory 
C) causal 
D) exploitive 
E) custom, non-standard 
A) deductive 
B) exploratory 
C) causal 
D) exploitive 
E) custom, non-standard

Question 14

The before-after with control group design is a quasi-experimental design.

Accepted Answer

A) True 
 B)False

Question 15

Exploratory research can also be beneficial in the formulation of hypotheses.

Accepted Answer

A) True 
 B)False

Question 16

Longitudinal studies are called such because they are long,very complex surveys taken at one point in time but taking several months to complete the data analysis.

Accepted Answer

A) True 
 B)False

Question 17

Descriptive studies are conducted to:

Accepted Answer

A) specify the causality in the problem 
B) describe previous findings in similar problems 
C) answer who, what, when, where, and how questions 
D) describe secondary data from previous studies 
E) all of the above 
A) specify the causality in the problem 
B) describe previous findings in similar problems 
C) answer who, what, when, where, and how questions 
D) describe secondary data from previous studies 
E) all of the above

Question 18

Laboratory experiments,then,are desirable when the intent of the experiment is to achieve high levels of internal validity.

Accepted Answer

A) True 
 B)False

Question 19

The primary advantage of laboratory experiments is that they allow the researcher to control the effects of extraneous variables.

Accepted Answer

A) True 
 B)False

Question 20

Dependent variables are those over which the experimenter has some control; in other words,dependent variables depend on the experimenter to manipulate them.

Accepted Answer

A) True 
 B)False

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

In experimental design nomenclature,an X represents the measurement of the dependent variable.

The reason for using randomization or matching in experimental designs is to achieve equivalency between experimental and control groups.

The various types of research design include:

Focus groups should not be used when there is a need to have data representative of a large population.

Controlled test markets require consumers,who are members of a panel,to carry identification cards.

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment IS generalizable to the real world?

Which of the following symbols represents the change or manipulation of the independent variable?

Which of the following would be considered to be qualitative research studies?

The dependent variable is always manipulated in the experimental group but never in the control group.

There are three broad classes of test marketing.

What are the two basic types of studies that are categorized as descriptive research?

What type of research is unstructured and informal?

The before-after with control group design is a quasi-experimental design.

Exploratory research can also be beneficial in the formulation of hypotheses.

Longitudinal studies are called such because they are long,very complex surveys taken at one point in time but taking several months to complete the data analysis.

Descriptive studies are conducted to:

Laboratory experiments,then,are desirable when the intent of the experiment is to achieve high levels of internal validity.

The primary advantage of laboratory experiments is that they allow the researcher to control the effects of extraneous variables.

Dependent variables are those over which the experimenter has some control; in other words,dependent variables depend on the experimenter to manipulate them.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 4: Research Design Alternatives and Qualitative Research

What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?

In experimental design nomenclature,an X represents the measurement of the dependent variable.

The reason for using randomization or matching in experimental designs is to achieve equivalency between experimental and control groups.

The various types of research design include:

Focus groups should not be used when there is a need to have data representative of a large population.

Controlled test markets require consumers,who are members of a panel,to carry identification cards.

What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment IS generalizable to the real world?

Which of the following symbols represents the change or manipulation of the independent variable?

Which of the following would be considered to be qualitative research studies?

The dependent variable is always manipulated in the experimental group but never in the control group.

There are three broad classes of test marketing.

What are the two basic types of studies that are categorized as descriptive research?

What type of research is unstructured and informal?

The before-after with control group design is a quasi-experimental design.

Exploratory research can also be beneficial in the formulation of hypotheses.

Longitudinal studies are called such because they are long,very complex surveys taken at one point in time but taking several months to complete the data analysis.

Descriptive studies are conducted to:

Laboratory experiments,then,are desirable when the intent of the experiment is to achieve high levels of internal validity.

The primary advantage of laboratory experiments is that they allow the researcher to control the effects of extraneous variables.

Dependent variables are those over which the experimenter has some control; in other words,dependent variables depend on the experimenter to manipulate them.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters