Exam 13: Finding Differences
Exam 1: An Introduction to Marketing Research54 Questions
Exam 2: The Marketing Research Industry72 Questions
Exam 3: The Marketing Research Process Including the Problem and Research Objectives99 Questions
Exam 4: Research Design Alternatives and Qualitative Research135 Questions
Exam 5: Information Types and Sources: Secondary Data and Standardized Information70 Questions
Exam 6: Data Collection Methods95 Questions
Exam 7: Measurement Scales88 Questions
Exam 8: Designing Data Collection Forms70 Questions
Exam 9: Determining Sample Size and the Sample Plan88 Questions
Exam 10: Data Issues and Inputting Data Into Xl Data Analyst56 Questions
Exam 11: Summarizing Your Data54 Questions
Exam 12: Generalizing Your Findings88 Questions
Exam 14: Determining Relationships107 Questions
Exam 13: Finding Differences64 Questions
Exam 15: Preparing and Presenting Your Research Report80 Questions
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When using XL Data Analyst to compare two mutually exclusive groups as to their respective percentage on a category,the ________ variable is the variable on which the groups will be compared.
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(Multiple Choice)
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Correct Answer:
A
If the XL Data Analyst has reported that the hypothesis of equal percents (the null hypothesis)is "not supported," then there is a true difference between the two group percentages.
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(True/False)
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Correct Answer:
False
Assume a survey asks teens: "How many 20 oz.sports drinks do you drink in a week?" If you wanted to compare the answers you would test for the difference between two:
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(Multiple Choice)
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Correct Answer:
A
When we test for the differences between percentages for two groups the null hypothesis is that the difference in the two group's population parameters is over 30.
(True/False)
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When testing for the differences between two averages the s1 in the formula stands for:
(Multiple Choice)
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To determine if more than two groups averages are significantly different using XL Data Analyst we would use which command?
(Multiple Choice)
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When testing the difference between the averages of two groups,XL Data Analyst performs this task by the command: Compare-2 Group Averages.
(True/False)
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When a researcher wants to compare the averages of several (more than two)groups,he or she should use:
(Multiple Choice)
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Output for ANOVA in XL Data Analyst shows you which pairs of averages are:
(Multiple Choice)
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When you are comparing the averages on two variables for significant differences,which of the following is true?
(Multiple Choice)
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When testing the difference between the percentages of two groups,XL Data Analyst requires users to enter both the grouping variable and the target variable.
(True/False)
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The output for ANOVA in your XL Data Analyst software provides a table that shows you group averages and which are significantly different if ANOVA finds the null hypothesis is not supported.
(True/False)
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The apex of the sampling distribution of the difference between two percents is zero to represent the null hypothesis.
(True/False)
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When testing whether a true difference exists between two group percentages,the ________ hypothesis is that there is a true difference between the two group percentages (or averages)that we are comparing.
(Multiple Choice)
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Market difference testing holds that within a product market,there are different types of consumers who have dissimilar requirements,and these differences can be the bases of marketing strategies.
(True/False)
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When testing for the differences between two averages the formula subtracts the differences between the two averages and divides this difference by the standard error of the difference between two:
(Multiple Choice)
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When comparing,a categorical scale requires that the researcher compare:
(Multiple Choice)
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When the difference is deemed to be important and useful to the marketing manager,then it has practical significance.
(True/False)
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