Question 1

In a marketing research report,recommendations should:

Accepted Answer

A) always be included 
B) never be included 
C) be included if agreed upon by the researcher/client 
D) be carefully edited 
E) only be included in the oral report 
A) always be included 
B) never be included 
C) be included if agreed upon by the researcher/client 
D) be carefully edited 
E) only be included in the oral report C

Question 2

The findings section is the most important and most detailed portion of the report.

Accepted Answer

A) True 
 B)False  True

Question 3

The sentence "The marketing research was conducted by Judith" uses active voice.

Accepted Answer

A) True 
 B)False  False

Question 4

Limitations:

Accepted Answer

A) should be acknowledged in the appendix 
B) should be acknowledged; a statement should be made as to how they impact the results 
C) should not be acknowledged as they take credibility away from the findings 
D) should be included in the conclusions section of the report, if at all 
E) should be totally omitted from a written report 
A) should be acknowledged in the appendix 
B) should be acknowledged; a statement should be made as to how they impact the results 
C) should not be acknowledged as they take credibility away from the findings 
D) should be included in the conclusions section of the report, if at all 
E) should be totally omitted from a written report

Question 5

Which is true regarding the importance placed on the marketing research report?

Accepted Answer

A) The report is the product that represents the efforts of the research team. 
B) The report communicates the research project and findings to the client. 
C) The report helps build credibility. 
D) The report may be the only part of the project seen by the client. 
E) all of the above are reasons why the report is important 
A) The report is the product that represents the efforts of the research team. 
B) The report communicates the research project and findings to the client. 
C) The report helps build credibility. 
D) The report may be the only part of the project seen by the client. 
E) all of the above are reasons why the report is important

Question 6

Signals that indicate the topics of each section and act like signals and signposts along the "road" of a marketing research report are referred to as:

Accepted Answer

A) headings and subheadings 
B) table of contents 
C) tables 
D) visuals 
E) road signs 
A) headings and subheadings 
B) table of contents 
C) tables 
D) visuals 
E) road signs

Question 7

In a long report,it is wise to use "signals and signposts" for the reader in the form of headings and subheadings.

Accepted Answer

A) True 
 B)False

Question 8

Since conclusions suggest how to proceed in the future,based upon the research findings,some client input is advised.The researcher may not be totally aware of resources needed to proceed.

Accepted Answer

A) True 
 B)False

Question 9

XL Data Analyst and Excel allow you to prepare pie charts.

Accepted Answer

A) True 
 B)False

Question 10

Because it establishes the contractual relationship between the user and supplier firm,the letter of authorization should always be included in the report,immediately following the table of contents.It is NOT optional.

Accepted Answer

A) True 
 B)False

Question 11

In a table,it is wise to report survey data as accurately as possible; using three to four decimal places is desirable.

Accepted Answer

A) True 
 B)False

Question 12

The list of specific ________ often serves as a good framework for organizing the results section of the report.

Accepted Answer

A) method sections 
B) illustrations 
C) appendices 
D) research objectives 
E) purposes 
A) method sections 
B) illustrations 
C) appendices 
D) research objectives 
E) purposes

Question 13

Which of the following was listed in the discussion on stylistic devices as something you should use sparingly?

Accepted Answer

A) action words 
B) active voice 
C) short paragraphs 
D) white space 
E) jargon 
A) action words 
B) active voice 
C) short paragraphs 
D) white space 
E) jargon

Question 14

Pie charts are particularly useful for illustrating:

Accepted Answer

A) relative size or static comparisons 
B) items over time 
C) relationships found in the data 
D) ratio-scaled data 
E) flow of topics 
A) relative size or static comparisons 
B) items over time 
C) relationships found in the data 
D) ratio-scaled data 
E) flow of topics

Question 15

Jerry W.Thomas,CEO of Decision Analyst,says that research reports should "be presented orally to all key people in the same room at the same time."

Accepted Answer

A) True 
 B)False

Question 16

Research reports are grouped into three major sections: title,letter of transmittal,results and ending.

Accepted Answer

A) True 
 B)False

Question 17

In Excel,in order to change a bar chart's appearance,use "Chart Tools Design-Change Chart Type."

Accepted Answer

A) True 
 B)False

Question 18

An aid to the reader in finding specific information that serves to graphically portray what is being said is referred to as a:

Accepted Answer

A) list of illustrations 
B) table of contents 
C) list of tables 
D) list of formulas 
E) list of graphed data 
A) list of illustrations 
B) table of contents 
C) list of tables 
D) list of formulas 
E) list of graphed data

Question 19

The title should be very brief; it does not need to communicate what the report is about; the reader will have the full report to accomplish this goal.Rather,titles serve to identify one report from another.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is included in the introduction?

Accepted Answer

A) title 
B) executive summary 
C) general purpose as well as the specific objectives 
D) memo of certification 
E) all of the above are included in the introduction 
A) title 
B) executive summary 
C) general purpose as well as the specific objectives 
D) memo of certification 
E) all of the above are included in the introduction

In a marketing research report,recommendations should:

The findings section is the most important and most detailed portion of the report.

The sentence "The marketing research was conducted by Judith" uses active voice.

Limitations:

Which is true regarding the importance placed on the marketing research report?

Signals that indicate the topics of each section and act like signals and signposts along the "road" of a marketing research report are referred to as:

In a long report,it is wise to use "signals and signposts" for the reader in the form of headings and subheadings.

Since conclusions suggest how to proceed in the future,based upon the research findings,some client input is advised.The researcher may not be totally aware of resources needed to proceed.

XL Data Analyst and Excel allow you to prepare pie charts.

Because it establishes the contractual relationship between the user and supplier firm,the letter of authorization should always be included in the report,immediately following the table of contents.It is NOT optional.

In a table,it is wise to report survey data as accurately as possible; using three to four decimal places is desirable.

The list of specific ________ often serves as a good framework for organizing the results section of the report.

Which of the following was listed in the discussion on stylistic devices as something you should use sparingly?

Pie charts are particularly useful for illustrating:

Jerry W.Thomas,CEO of Decision Analyst,says that research reports should "be presented orally to all key people in the same room at the same time."

Research reports are grouped into three major sections: title,letter of transmittal,results and ending.

In Excel,in order to change a bar chart's appearance,use "Chart Tools Design-Change Chart Type."

An aid to the reader in finding specific information that serves to graphically portray what is being said is referred to as a:

The title should be very brief; it does not need to communicate what the report is about; the reader will have the full report to accomplish this goal.Rather,titles serve to identify one report from another.

Which of the following is included in the introduction?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters

Exam 15: Preparing and Presenting Your Research Report

In a marketing research report,recommendations should:

The findings section is the most important and most detailed portion of the report.

The sentence "The marketing research was conducted by Judith" uses active voice.

Limitations:

Which is true regarding the importance placed on the marketing research report?

Signals that indicate the topics of each section and act like signals and signposts along the "road" of a marketing research report are referred to as:

In a long report,it is wise to use "signals and signposts" for the reader in the form of headings and subheadings.

Since conclusions suggest how to proceed in the future,based upon the research findings,some client input is advised.The researcher may not be totally aware of resources needed to proceed.

XL Data Analyst and Excel allow you to prepare pie charts.

Because it establishes the contractual relationship between the user and supplier firm,the letter of authorization should always be included in the report,immediately following the table of contents.It is NOT optional.

In a table,it is wise to report survey data as accurately as possible; using three to four decimal places is desirable.

The list of specific ________ often serves as a good framework for organizing the results section of the report.

Which of the following was listed in the discussion on stylistic devices as something you should use sparingly?

Pie charts are particularly useful for illustrating:

Jerry W.Thomas,CEO of Decision Analyst,says that research reports should "be presented orally to all key people in the same room at the same time."

Research reports are grouped into three major sections: title,letter of transmittal,results and ending.

In Excel,in order to change a bar chart's appearance,use "Chart Tools Design-Change Chart Type."

An aid to the reader in finding specific information that serves to graphically portray what is being said is referred to as a:

The title should be very brief; it does not need to communicate what the report is about; the reader will have the full report to accomplish this goal.Rather,titles serve to identify one report from another.

Which of the following is included in the introduction?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Filters