Question 1

Which of the following is true regarding secondary data?

Accepted Answer

A) It is rare for a marketing research project to be conducted without including some secondary data. 
B) Some research projects may be totally based upon secondary data. 
C) There can be many uses of secondary data. 
D) Secondary data have many applications including economic trend forecasting and competitive intelligence. 
E) all of the above are true 
A) It is rare for a marketing research project to be conducted without including some secondary data. 
B) Some research projects may be totally based upon secondary data. 
C) There can be many uses of secondary data. 
D) Secondary data have many applications including economic trend forecasting and competitive intelligence. 
E) all of the above are true E

Question 2

External secondary data was classified in your textbook into three sources: published,non-published,and video.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following was NOT listed in your textbook as a secondary information source on marketing?

Accepted Answer

A) Reference guide 
B) Index 
C) Dictionary 
D) Directory 
E) Google 
A) Reference guide 
B) Index 
C) Dictionary 
D) Directory 
E) Google E

Question 4

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

Accepted Answer

A) True 
 B)False

Question 5

ESRI's Tapestry™ Segmentation is a(n)________ that uses a process to profile residential neighborhoods.

Accepted Answer

A) standardized service 
B) basic service 
C) syndicated service 
D) annual service 
E) complex service 
A) standardized service 
B) basic service 
C) syndicated service 
D) annual service 
E) complex service

Question 6

External data may be grouped into which three sources?

Accepted Answer

A) published, syndicated services data, and databases 
B) published, non-published data, and other 
C) syndicated services data, external data, and complex data 
D) published external, published internal, and syndicated data 
E) non published external, published internal, and non-published internal 
A) published, syndicated services data, and databases 
B) published, non-published data, and other 
C) syndicated services data, external data, and complex data 
D) published external, published internal, and syndicated data 
E) non published external, published internal, and non-published internal

Question 7

Complete the following sentence with the answer that most completely answers the question.Typical fields in a customer database include ________.

Accepted Answer

A) name 
B) name and address 
C) name, address and email address 
D) name, address, email address and products purchased 
E) name, address, email address, products purchased and dates of purchase 
A) name 
B) name and address 
C) name, address and email address 
D) name, address, email address and products purchased 
E) name, address, email address, products purchased and dates of purchase

Question 8

The ability to customize some projects is lost when using a standardized service.

Accepted Answer

A) True 
 B)False

Question 9

Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?

Accepted Answer

A) basic data 
B) primary data 
C) complex data 
D) secondary data 
E) standardized data 
A) basic data 
B) primary data 
C) complex data 
D) secondary data 
E) standardized data

Question 10

Which of the following does NOT refer to a disadvantage of standardized information?

Accepted Answer

A) The ability to customize some projects is lost when using a standardized service. 
B) The company providing the standardized service may not know the idiosyncrasies of a particular industry. 
C) There is a greater burden on the client to ensure that the standardized service fits the intended situation. 
D) Buyer firms often must commit to long-term contracts when buying standardized data. 
E) Client firms need to be very familiar with the service provided, including what data are collected on which population, how the data are collected, and how the data are reported before they purchase the service. 
A) The ability to customize some projects is lost when using a standardized service. 
B) The company providing the standardized service may not know the idiosyncrasies of a particular industry. 
C) There is a greater burden on the client to ensure that the standardized service fits the intended situation. 
D) Buyer firms often must commit to long-term contracts when buying standardized data. 
E) Client firms need to be very familiar with the service provided, including what data are collected on which population, how the data are collected, and how the data are reported before they purchase the service.

Question 11

Which of the following is NOT mentioned in your text as an application of standardized information?

Accepted Answer

A) measuring consumer attitudes and opinions 
B) defining market segments 
C) conducting market tracking studies 
D) monitoring media usage and promotion effectiveness 
E) disseminating data quickly 
A) measuring consumer attitudes and opinions 
B) defining market segments 
C) conducting market tracking studies 
D) monitoring media usage and promotion effectiveness 
E) disseminating data quickly

Question 12

Which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand?

Accepted Answer

A) basic data 
B) primary data 
C) complex data 
D) secondary data 
E) standardized data 
A) basic data 
B) primary data 
C) complex data 
D) secondary data 
E) standardized data

Question 13

What year was the ACS first completed?

Accepted Answer

A) 2003 
B) 2004 
C) 2005 
D) 2006 
E) 2008 
A) 2003 
B) 2004 
C) 2005 
D) 2006 
E) 2008

Question 14

Since its first completion,the American Community Survey has been offering ________ estimates for geographic areas with a population of 65,000 or more,while geographic areas with populations of 20,000 or more can access ________-year estimates,and areas with populations less than 20,000 can
Access ________-year estimates beginning in 2010.

Accepted Answer

A) yearly; five; seven 
B) bi-annual; three; four 
C) bi-annual; two; three 
D) yearly; three; five 
E) yearly; two; three 
A) yearly; five; seven 
B) bi-annual; three; four 
C) bi-annual; two; three 
D) yearly; three; five 
E) yearly; two; three

Question 15

One key advantage of syndicated data is shared costs.

Accepted Answer

A) True 
 B)False

Question 16

Secondary data is readily available for very few applications.

Accepted Answer

A) True 
 B)False

Question 17

________ is (are)a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users.

Accepted Answer

A) Basic data 
B) Complex data 
C) Written data 
D) Standardized information 
E) Syndicated data 
A) Basic data 
B) Complex data 
C) Written data 
D) Standardized information 
E) Syndicated data

Question 18

External secondary data include sales records,purchase requisitions,and invoices.

Accepted Answer

A) True 
 B)False

Question 19

Information collected in the census is collected:

Accepted Answer

A) by a long form sent to part of the citizens with the rest receiving a shorter form 
B) internally at the Bureau of the Census 
C) totally by sampling the citizenry 
D) by a short form only and everyone receives the same census form to complete 
E) only from those citizens having Internet access 
A) by a long form sent to part of the citizens with the rest receiving a shorter form 
B) internally at the Bureau of the Census 
C) totally by sampling the citizenry 
D) by a short form only and everyone receives the same census form to complete 
E) only from those citizens having Internet access

Question 20

The primary advantage is that the ACS will provide data every two years instead of once every ten years.

Accepted Answer

A) True 
 B)False

Which of the following is true regarding secondary data?

External secondary data was classified in your textbook into three sources: published,non-published,and video.

Which of the following was NOT listed in your textbook as a secondary information source on marketing?

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

ESRI's Tapestry™ Segmentation is a(n)________ that uses a process to profile residential neighborhoods.

External data may be grouped into which three sources?

Complete the following sentence with the answer that most completely answers the question.Typical fields in a customer database include ________.

The ability to customize some projects is lost when using a standardized service.

Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?

Which of the following does NOT refer to a disadvantage of standardized information?

Which of the following is NOT mentioned in your text as an application of standardized information?

Which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand?

What year was the ACS first completed?

One key advantage of syndicated data is shared costs.

Secondary data is readily available for very few applications.

________ is (are)a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users.

External secondary data include sales records,purchase requisitions,and invoices.

Information collected in the census is collected:

The primary advantage is that the ACS will provide data every two years instead of once every ten years.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 5: Information Types and Sources: Secondary Data and Standardized Information

Which of the following is true regarding secondary data?

External secondary data was classified in your textbook into three sources: published,non-published,and video.

Which of the following was NOT listed in your textbook as a secondary information source on marketing?

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

ESRI's Tapestry™ Segmentation is a(n)________ that uses a process to profile residential neighborhoods.

External data may be grouped into which three sources?

Complete the following sentence with the answer that most completely answers the question.Typical fields in a customer database include ________.

The ability to customize some projects is lost when using a standardized service.

Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?

Which of the following does NOT refer to a disadvantage of standardized information?

Which of the following is NOT mentioned in your text as an application of standardized information?

Which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand?

What year was the ACS first completed?

One key advantage of syndicated data is shared costs.

Secondary data is readily available for very few applications.

________ is (are)a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users.

External secondary data include sales records,purchase requisitions,and invoices.

Information collected in the census is collected:

The primary advantage is that the ACS will provide data every two years instead of once every ten years.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters