Question 1

Fieldworkers who cheat by submitting bogus questionnaires are an example of:

Accepted Answer

A) intentional fieldworker error 
B) unintentional fieldworker error 
C) intentional respondent error 
D) unintentional respondent error 
E) none of the above; fieldworkers do not cheat 
A) intentional fieldworker error 
B) unintentional fieldworker error 
C) intentional respondent error 
D) unintentional respondent error 
E) none of the above; fieldworkers do not cheat A

Question 2

What is the name of the data analysis software that comes with your book?

Accepted Answer

A) SPSS 
B) SAS 
C) Mini-Tab 
D) XL Data Analyst 
E) SYSSTAT 
A) SPSS 
B) SAS 
C) Mini-Tab 
D) XL Data Analyst 
E) SYSSTAT D

Question 3

The variable description is:

Accepted Answer

A) a phrase or sentence that identifies the variable in more detail and refers to the item on the questionnaire 
B) a phrase or sentence that identifies the variable in more detail but does not refer to the item on the questionnaire 
C) a label for the possible responses that respond to each data code number 
D) a label for the data code numbers 
E) encrypted for privacy reasons 
A) a phrase or sentence that identifies the variable in more detail and refers to the item on the questionnaire 
B) a phrase or sentence that identifies the variable in more detail but does not refer to the item on the questionnaire 
C) a label for the possible responses that respond to each data code number 
D) a label for the data code numbers 
E) encrypted for privacy reasons A

Question 4

Item omission occurs when the researcher fails to include an item in the research project that the client specifically requested.

Accepted Answer

A) True 
 B)False

Question 5

A confused or distracted respondent is an example of:

Accepted Answer

A) intentional fieldworker error 
B) unintentional fieldworker error 
C) intentional respondent error 
D) unintentional respondent error 
E) intentional researcher error 
A) intentional fieldworker error 
B) unintentional fieldworker error 
C) intentional respondent error 
D) unintentional respondent error 
E) intentional researcher error

Question 6

At what point does an incomplete or problem respondent constitute an acceptable respondent that the researcher will allow into data analysis?

Accepted Answer

A) This is up to the researcher. A researcher must have a definition or otherwise specify the criteria for an "acceptable respondent." 
B) An incomplete or problem respondent doesn't ever constitute an acceptable respondent. All of the answers have to be completed. 
C) When at least 75% of the answers have been completed 
D) When there are no demographic questions left to answer 
E) When all but the screening questions have been answered 
A) This is up to the researcher. A researcher must have a definition or otherwise specify the criteria for an "acceptable respondent." 
B) An incomplete or problem respondent doesn't ever constitute an acceptable respondent. All of the answers have to be completed. 
C) When at least 75% of the answers have been completed 
D) When there are no demographic questions left to answer 
E) When all but the screening questions have been answered

Question 7

When a respondent knowingly provides false answers,this is considered a(n)________.

Accepted Answer

A) intentional fieldworker error 
B) unintentional fieldworker error 
C) intentional respondent error 
D) unintentional respondent error 
E) intentional researcher error 
A) intentional fieldworker error 
B) unintentional fieldworker error 
C) intentional respondent error 
D) unintentional respondent error 
E) intentional researcher error

Question 8

Fieldworkers may make errors collecting data but they are never intentional.

Accepted Answer

A) True 
 B)False

Question 9

When a researcher sets up the data set for the first time in XL Data Analyst,each variable can be defined in three ways.They are:

Accepted Answer

A) create a variable label, variable description, and value codes and labels 
B) create a variable label and a variable definition file and import from www.xldatanalyst.com 
C) create a variable definition file, enter data in row 1, column 1 and the variable will automatically appear 
D) symbols, codes, rows 
E) none of the above; XL Data Analyst does not require you to define variables 
A) create a variable label, variable description, and value codes and labels 
B) create a variable label and a variable definition file and import from www.xldatanalyst.com 
C) create a variable definition file, enter data in row 1, column 1 and the variable will automatically appear 
D) symbols, codes, rows 
E) none of the above; XL Data Analyst does not require you to define variables

Question 10

Practically all statistical analysis programs treat a "blank" as "missing data."

Accepted Answer

A) True 
 B)False

Question 11

The yea-sayer has a persistent tendency to respond in the affirmative regardless of the question,and yea-saying implies that the responses are not ________.

Accepted Answer

A) correct 
B) valid 
C) negative 
D) important 
E) opinionated 
A) correct 
B) valid 
C) negative 
D) important 
E) opinionated

Question 12

A(n)________ is a break-off where the respondent stops answering in the middle of the questionnaire.

Accepted Answer

A) incomplete response 
B) item omission 
C) nay-saying pattern 
D) cut-off 
E) partial response 
A) incomplete response 
B) item omission 
C) nay-saying pattern 
D) cut-off 
E) partial response

Question 13

There are three types of nonresponse: refusals,break-offs,and item omission.

Accepted Answer

A) True 
 B)False

Question 14

Errors that pertain to anything in the research process except sample size are known as:

Accepted Answer

A) summarization errors 
B) non-sampling errors 
C) field errors 
D) generalization errors 
E) none of the above; all errors are derived from sample size 
A) summarization errors 
B) non-sampling errors 
C) field errors 
D) generalization errors 
E) none of the above; all errors are derived from sample size

Question 15

Break-offs,item omissions,and problem respondents are uncommon in the industry.

Accepted Answer

A) True 
 B)False

Question 16

________ is the identification of code values that are associated with the possible responses for each question on the questionnaire.

Accepted Answer

A) Data entry 
B) Data coding 
C) Data matrix 
D) Data filing 
E) Data surveying 
A) Data entry 
B) Data coding 
C) Data matrix 
D) Data filing 
E) Data surveying

Question 17

A completed questionnaire is not left up to the judgment of the researcher; completed means that all questions have been completed.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following has been suggested by industry observers as a major problem associated with respondents failing to participate in surveys?

Accepted Answer

A) fear of invasion of privacy 
B) skepticism regarding the benefits of participating in research 
C) research as a guise for telemarketing (Sugging and Frugging) 
D) all of the above have been suggested by industry observers 
E) none of the above have been suggested by industry observers 
A) fear of invasion of privacy 
B) skepticism regarding the benefits of participating in research 
C) research as a guise for telemarketing (Sugging and Frugging) 
D) all of the above have been suggested by industry observers 
E) none of the above have been suggested by industry observers

Question 19

With the Define Variables worksheet,depending on the nature of the variable,there can be ________ that are numerical values and ________,which are responses that correspond to each data code number for that particular variable.

Accepted Answer

A) value labels; value codes 
B) value codes; value labels 
C) value codes; value descriptions 
D) data values; data labels 
E) data labels; data descriptions 
A) value labels; value codes 
B) value codes; value labels 
C) value codes; value descriptions 
D) data values; data labels 
E) data labels; data descriptions

Question 20

The book that contains a list of all the variable names and the code numbers associated with each possible response to each question is called the "data matrix register."

Accepted Answer

A) True 
 B)False

Fieldworkers who cheat by submitting bogus questionnaires are an example of:

What is the name of the data analysis software that comes with your book?

The variable description is:

Item omission occurs when the researcher fails to include an item in the research project that the client specifically requested.

A confused or distracted respondent is an example of:

At what point does an incomplete or problem respondent constitute an acceptable respondent that the researcher will allow into data analysis?

When a respondent knowingly provides false answers,this is considered a(n)________.

Fieldworkers may make errors collecting data but they are never intentional.

When a researcher sets up the data set for the first time in XL Data Analyst,each variable can be defined in three ways.They are:

Practically all statistical analysis programs treat a "blank" as "missing data."

The yea-sayer has a persistent tendency to respond in the affirmative regardless of the question,and yea-saying implies that the responses are not ________.

A(n)________ is a break-off where the respondent stops answering in the middle of the questionnaire.

There are three types of nonresponse: refusals,break-offs,and item omission.

Errors that pertain to anything in the research process except sample size are known as:

Break-offs,item omissions,and problem respondents are uncommon in the industry.

________ is the identification of code values that are associated with the possible responses for each question on the questionnaire.

A completed questionnaire is not left up to the judgment of the researcher; completed means that all questions have been completed.

Which of the following has been suggested by industry observers as a major problem associated with respondents failing to participate in surveys?

With the Define Variables worksheet,depending on the nature of the variable,there can be that are numerical values and ,which are responses that correspond to each data code number for that particular variable.

The book that contains a list of all the variable names and the code numbers associated with each possible response to each question is called the "data matrix register."

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 10: Data Issues and Inputting Data Into Xl Data Analyst

Fieldworkers who cheat by submitting bogus questionnaires are an example of:

What is the name of the data analysis software that comes with your book?

The variable description is:

Item omission occurs when the researcher fails to include an item in the research project that the client specifically requested.

A confused or distracted respondent is an example of:

At what point does an incomplete or problem respondent constitute an acceptable respondent that the researcher will allow into data analysis?

When a respondent knowingly provides false answers,this is considered a(n)________.

Fieldworkers may make errors collecting data but they are never intentional.

When a researcher sets up the data set for the first time in XL Data Analyst,each variable can be defined in three ways.They are:

Practically all statistical analysis programs treat a "blank" as "missing data."

The yea-sayer has a persistent tendency to respond in the affirmative regardless of the question,and yea-saying implies that the responses are not ________.

A(n)________ is a break-off where the respondent stops answering in the middle of the questionnaire.

There are three types of nonresponse: refusals,break-offs,and item omission.

Errors that pertain to anything in the research process except sample size are known as:

Break-offs,item omissions,and problem respondents are uncommon in the industry.

________ is the identification of code values that are associated with the possible responses for each question on the questionnaire.

A completed questionnaire is not left up to the judgment of the researcher; completed means that all questions have been completed.

Which of the following has been suggested by industry observers as a major problem associated with respondents failing to participate in surveys?

With the Define Variables worksheet,depending on the nature of the variable,there can be ________ that are numerical values and ________,which are responses that correspond to each data code number for that particular variable.

The book that contains a list of all the variable names and the code numbers associated with each possible response to each question is called the "data matrix register."

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

With the Define Variables worksheet,depending on the nature of the variable,there can be that are numerical values and ,which are responses that correspond to each data code number for that particular variable.