Question 1

Ethical research companies take precautions,such as preparing handbooks and glossaries,to ensure their clients understand analysis terminology.

Accepted Answer

A) True 
 B)False  True

Question 2

If our research objective is to summarize the data in the sample,we should use percentages if the variable has a categorical scale.

Accepted Answer

A) True 
 B)False  True

Question 3

With a normal curve,the midpoint is also the average.

Accepted Answer

A) True 
 B)False  True

Question 4

When you summarize a metric variable using XL Data Analyst,your output gives you:

Accepted Answer

A) mode, median, and mean 
B) average, standard deviation 
C) average, standard deviation, minimum-maximum 
D) average, standard deviation, minimum-maximum, and a bar chart 
E) mode, frequency distribution, and standard error of the metric 
A) mode, median, and mean 
B) average, standard deviation 
C) average, standard deviation, minimum-maximum 
D) average, standard deviation, minimum-maximum, and a bar chart 
E) mode, frequency distribution, and standard error of the metric

Question 5

Which of the following was NOT one of the four types of analysis objectives mentioned in your textbook?

Accepted Answer

A) Description 
B) Generalization 
C) Differences 
D) Relationships 
E) Type II 
A) Description 
B) Generalization 
C) Differences 
D) Relationships 
E) Type II

Question 6

Which of the following is NOT true of the range?

Accepted Answer

A) It identifies the distance between the lowest value and the highest value in a set of numbers. 
B) It identifies the maximum and the minimum in a set of numbers, and you can do a quick mental calculation to see how many units are in between. 
C) The range tells you how often the maximum and minimum occurred. 
D) It provides some information on the variability by indicating how far apart the extremes are found. 
E) If you find that the range is very narrow, you know that the average is typical of many respondents. 
A) It identifies the distance between the lowest value and the highest value in a set of numbers. 
B) It identifies the maximum and the minimum in a set of numbers, and you can do a quick mental calculation to see how many units are in between. 
C) The range tells you how often the maximum and minimum occurred. 
D) It provides some information on the variability by indicating how far apart the extremes are found. 
E) If you find that the range is very narrow, you know that the average is typical of many respondents.

Question 7

In XL Data Analyst,if you want to summarize a categorical variable,you would select which of the following?

Accepted Answer

A) click on XL Data Analyst, Categorical, Percents 
B) click on XL Data Analyst, Summarize, select either Percents or Averages 
C) click on XL Data Analyst, Summarize, select Averages 
D) click on XL Data Analyst, Summarize, select Percents 
E) click on XL Data Analyst, Summarize, select Categorical 
A) click on XL Data Analyst, Categorical, Percents 
B) click on XL Data Analyst, Summarize, select either Percents or Averages 
C) click on XL Data Analyst, Summarize, select Averages 
D) click on XL Data Analyst, Summarize, select Percents 
E) click on XL Data Analyst, Summarize, select Categorical

Question 8

The procedure for summarizing metric variables in XL Data Analyst is identical to the one for summarizing categorical variables,except you will select "Averages."

Accepted Answer

A) True 
 B)False

Question 9

The percentage distribution is a summary of the number of times each and every category appears for the entire sample.

Accepted Answer

A) True 
 B)False

Question 10

With differences analysis,the researcher identifies a categorical variable (such as gender)and compares the groups represented by that variable (males versus females)by analyzing their differences on a second variable.

Accepted Answer

A) True 
 B)False

Question 11

Summarization,generalizing,comparing and relating are the four functions of data analysis.

Accepted Answer

A) True 
 B)False

Question 12

Description,division,deviance,and derivation are the four functions of data analysis.

Accepted Answer

A) True 
 B)False

Question 13

Thinking of a standard deviation and the shape of the distribution,the distribution is "stretched out at both ends" (flat)when the standard deviation is:

Accepted Answer

A) high 
B) moderate 
C) low 
D) very high 
E) none of the above; the two concepts are not related 
A) high 
B) moderate 
C) low 
D) very high 
E) none of the above; the two concepts are not related

Question 14

Which of the following is appropriate when the research objective is description?

Accepted Answer

A) averages 
B) confidence intervals 
C) cross-tabulation 
D) correlation 
E) ANOVA 
A) averages 
B) confidence intervals 
C) cross-tabulation 
D) correlation 
E) ANOVA

Question 15

What would you use to summarize a metric variable?

Accepted Answer

A) mean, range, standard deviation 
B) mode, range, standard deviation 
C) mean, frequency or percentage distribution 
D) metric distribution of the mean 
E) none of the above; you cannot summarize metric variables 
A) mean, range, standard deviation 
B) mode, range, standard deviation 
C) mean, frequency or percentage distribution 
D) metric distribution of the mean 
E) none of the above; you cannot summarize metric variables

Question 16

________ analysis is defined as describing the data in the sample with the use of percentages or averages.

Accepted Answer

A) Comparison 
B) Generalization 
C) Relationship 
D) Summarization 
E) Confidence 
A) Comparison 
B) Generalization 
C) Relationship 
D) Summarization 
E) Confidence

Question 17

Your question is "where do you live?" The answers are "on campus" or "off campus." If your research objective is description,you should use which command in XL Data Analyst?

Accepted Answer

A) percents 
B) averages 
C) variances 
D) minimum-maximum 
E) description 
A) percents 
B) averages 
C) variances 
D) minimum-maximum 
E) description

Question 18

Computing the average number of dollars college students have on their credit card balances exemplifies:

Accepted Answer

A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) type III error 
A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) type III error

Question 19

In XL Data Analyst,if you want to summarize a metric variable,you would select which of the following?

Accepted Answer

A) click on XL Data Analyst, Categorical, Percents 
B) click on XL Data Analyst, Summarize, select either Percents or Averages 
C) click on XL Data Analyst, Summarize, select Averages 
D) click on XL Data Analyst, Summarize, select Percents 
E) click on XL Data Analyst, Summarize, select Metric 
A) click on XL Data Analyst, Categorical, Percents 
B) click on XL Data Analyst, Summarize, select either Percents or Averages 
C) click on XL Data Analyst, Summarize, select Averages 
D) click on XL Data Analyst, Summarize, select Percents 
E) click on XL Data Analyst, Summarize, select Metric

Question 20

Marketing researchers always rely on the normal curve interpretation of the standard deviation,they often encounter the standard deviation on computer printouts,and they usually report it in their tables.

Accepted Answer

A) True 
 B)False

Ethical research companies take precautions,such as preparing handbooks and glossaries,to ensure their clients understand analysis terminology.

If our research objective is to summarize the data in the sample,we should use percentages if the variable has a categorical scale.

With a normal curve,the midpoint is also the average.

When you summarize a metric variable using XL Data Analyst,your output gives you:

Which of the following was NOT one of the four types of analysis objectives mentioned in your textbook?

Which of the following is NOT true of the range?

In XL Data Analyst,if you want to summarize a categorical variable,you would select which of the following?

The procedure for summarizing metric variables in XL Data Analyst is identical to the one for summarizing categorical variables,except you will select "Averages."

The percentage distribution is a summary of the number of times each and every category appears for the entire sample.

With differences analysis,the researcher identifies a categorical variable (such as gender)and compares the groups represented by that variable (males versus females)by analyzing their differences on a second variable.

Summarization,generalizing,comparing and relating are the four functions of data analysis.

Description,division,deviance,and derivation are the four functions of data analysis.

Thinking of a standard deviation and the shape of the distribution,the distribution is "stretched out at both ends" (flat)when the standard deviation is:

Which of the following is appropriate when the research objective is description?

What would you use to summarize a metric variable?

________ analysis is defined as describing the data in the sample with the use of percentages or averages.

Your question is "where do you live?" The answers are "on campus" or "off campus." If your research objective is description,you should use which command in XL Data Analyst?

Computing the average number of dollars college students have on their credit card balances exemplifies:

In XL Data Analyst,if you want to summarize a metric variable,you would select which of the following?

Marketing researchers always rely on the normal curve interpretation of the standard deviation,they often encounter the standard deviation on computer printouts,and they usually report it in their tables.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 11: Summarizing Your Data

Ethical research companies take precautions,such as preparing handbooks and glossaries,to ensure their clients understand analysis terminology.

If our research objective is to summarize the data in the sample,we should use percentages if the variable has a categorical scale.

With a normal curve,the midpoint is also the average.

When you summarize a metric variable using XL Data Analyst,your output gives you:

Which of the following was NOT one of the four types of analysis objectives mentioned in your textbook?

Which of the following is NOT true of the range?

In XL Data Analyst,if you want to summarize a categorical variable,you would select which of the following?

The procedure for summarizing metric variables in XL Data Analyst is identical to the one for summarizing categorical variables,except you will select "Averages."

The percentage distribution is a summary of the number of times each and every category appears for the entire sample.

With differences analysis,the researcher identifies a categorical variable (such as gender)and compares the groups represented by that variable (males versus females)by analyzing their differences on a second variable.

Summarization,generalizing,comparing and relating are the four functions of data analysis.

Description,division,deviance,and derivation are the four functions of data analysis.

Thinking of a standard deviation and the shape of the distribution,the distribution is "stretched out at both ends" (flat)when the standard deviation is:

Which of the following is appropriate when the research objective is description?

What would you use to summarize a metric variable?

________ analysis is defined as describing the data in the sample with the use of percentages or averages.

Your question is "where do you live?" The answers are "on campus" or "off campus." If your research objective is description,you should use which command in XL Data Analyst?

Computing the average number of dollars college students have on their credit card balances exemplifies:

In XL Data Analyst,if you want to summarize a metric variable,you would select which of the following?

Marketing researchers always rely on the normal curve interpretation of the standard deviation,they often encounter the standard deviation on computer printouts,and they usually report it in their tables.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters