Question 1

One of the disadvantages of computer-administered surveys is that they cannot depict pictures,video or other graphics to the respondent.

Accepted Answer

A) True 
 B)False  False

Question 2

A disadvantage of in-office interviews is that interviewers must be at a certain place at an exact time.

Accepted Answer

A) True 
 B)False  True

Question 3

Telephone surveys,while yielding high-quality samples,do not have fast turnaround times.This is why they are rarely used for political polling.

Accepted Answer

A) True 
 B)False  False

Question 4

Properly programmed,the computer-administered approach guarantees a 75% reduction in interviewer errors.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following was not mentioned in the discussion of why it has become increasingly popular to use mixed-mode surveys in recent years?

Accepted Answer

A) They are more popular due to efficiencies of computer-administered methods and the communication preferences of respondents. 
B) Not everyone prefers to do online surveys. 
C) Some people are more comfortable with face-to-face or telephone interviews. 
D) A mixed-mode survey seeks to increase the number of respondents in the survey by tapping into these communication proclivities. 
E) Mixed-mode surveys don't have the concern of disadvantages that the other survey modes do. 
A) They are more popular due to efficiencies of computer-administered methods and the communication preferences of respondents. 
B) Not everyone prefers to do online surveys. 
C) Some people are more comfortable with face-to-face or telephone interviews. 
D) A mixed-mode survey seeks to increase the number of respondents in the survey by tapping into these communication proclivities. 
E) Mixed-mode surveys don't have the concern of disadvantages that the other survey modes do.

Question 6

Central location telephone interviewing is in many ways the research industry's standard.

Accepted Answer

A) True 
 B)False

Question 7

________ refers to questionnaires that are not returned.

Accepted Answer

A) Nonresponse 
B) Interview evaluation 
C) Self-selection bias 
D) Omission bias 
E) Survey bias 
A) Nonresponse 
B) Interview evaluation 
C) Self-selection bias 
D) Omission bias 
E) Survey bias

Question 8

The research industry's current standard telephone interview method is referred to as ________.

Accepted Answer

A) standard telephone interviewing 
B) central location telephone interviewing 
C) methodological interviewing 
D) interview methodology 
E) telephone interview method 
A) standard telephone interviewing 
B) central location telephone interviewing 
C) methodological interviewing 
D) interview methodology 
E) telephone interview method

Question 9

CATS stands for:

Accepted Answer

A) completely automated telephone survey 
B) computerized aromatic telegraphed senses (surveys involving the sense of smell) 
C) computerized aerial telegraphy survey (surveys taken from airplanes) 
D) completely aided toll standard (calls are automatically charged to individual clients as they are made) 
E) completely aided T-line service 
A) completely automated telephone survey 
B) computerized aromatic telegraphed senses (surveys involving the sense of smell) 
C) computerized aerial telegraphy survey (surveys taken from airplanes) 
D) completely aided toll standard (calls are automatically charged to individual clients as they are made) 
E) completely aided T-line service

Question 10

Whereas self-administered surveys are faster than personal or computer-assisted surveys,they have the highest cost.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

Accepted Answer

A) CATI 
B) business-to-business surveying 
C) in-office interview 
D) drop-off survey 
E) mall-intercept 
A) CATI 
B) business-to-business surveying 
C) in-office interview 
D) drop-off survey 
E) mall-intercept

Question 12

A pre-designed questionnaire is not necessary for a survey.

Accepted Answer

A) True 
 B)False

Question 13

It is believed that conducting an interview in the respondent's home improves the quality of the data and facilitates the rapport between interviewer and interviewee.

Accepted Answer

A) True 
 B)False

Question 14

A mall-intercept company generally has its offices located within a local shopping mall.

Accepted Answer

A) True 
 B)False

Question 15

Advantages of CATI include:

Accepted Answer

A) interviews can be conducted via TV cable 
B) cable and TV interviewing may be conducted simultaneously 
C) surveys can be enhanced with the CATI drop-off survey technique 
D) the computer dials the respondent, brings up the questions to the interviewer and moves ahead to the appropriate question 
E) CATI enhances single source data 
A) interviews can be conducted via TV cable 
B) cable and TV interviewing may be conducted simultaneously 
C) surveys can be enhanced with the CATI drop-off survey technique 
D) the computer dials the respondent, brings up the questions to the interviewer and moves ahead to the appropriate question 
E) CATI enhances single source data

Question 16

Which of the following is NOT a potential shortcoming of the telephone survey?

Accepted Answer

A) The respondent cannot be shown anything. 
B) It does not permit the interviewer to make various "face-to-face" judgments and evaluations. 
C) It does not permit a high quality sample. 
D) It does not allow for the observation of body language, facial expressions, or eye contact. 
E) It does not allow for collecting a large quantity of information. 
A) The respondent cannot be shown anything. 
B) It does not permit the interviewer to make various "face-to-face" judgments and evaluations. 
C) It does not permit a high quality sample. 
D) It does not allow for the observation of body language, facial expressions, or eye contact. 
E) It does not allow for collecting a large quantity of information.

Question 17

Which of the following would be considered an example of the drop-off survey?

Accepted Answer

A) researcher brings questionnaire to respondent's home and leaves it to be completed 
B) a hotel leaves a questionnaire in a room for customers to evaluate their accommodations 
C) a retail store offers a customer a survey and promises a gift certificate if they return the questionnaire on their next visit 
D) giving a survey to persons at work and asking them to return the completed survey when they return to work the next day 
E) all of the above would be considered drop-off surveys 
A) researcher brings questionnaire to respondent's home and leaves it to be completed 
B) a hotel leaves a questionnaire in a room for customers to evaluate their accommodations 
C) a retail store offers a customer a survey and promises a gift certificate if they return the questionnaire on their next visit 
D) giving a survey to persons at work and asking them to return the completed survey when they return to work the next day 
E) all of the above would be considered drop-off surveys

Question 18

Online surveys are making profound changes in the marketing research landscape.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is the name of the firm listed in your text as one that provides clients with the option to design their own surveys or utilize their programming services?

Accepted Answer

A) Common Knowledge 
B) Common Surveying 
C) Survey Power 
D) Survey Knowledge Partners 
E) Survey Design for Dummies 
A) Common Knowledge 
B) Common Surveying 
C) Survey Power 
D) Survey Knowledge Partners 
E) Survey Design for Dummies

Question 20

When time is an important consideration,which data collection method is best?

Accepted Answer

A) mail surveys 
B) drop-off surveys 
C) in-home interviews 
D) telephone surveys 
E) in-office surveys 
A) mail surveys 
B) drop-off surveys 
C) in-home interviews 
D) telephone surveys 
E) in-office surveys

One of the disadvantages of computer-administered surveys is that they cannot depict pictures,video or other graphics to the respondent.

A disadvantage of in-office interviews is that interviewers must be at a certain place at an exact time.

Telephone surveys,while yielding high-quality samples,do not have fast turnaround times.This is why they are rarely used for political polling.

Properly programmed,the computer-administered approach guarantees a 75% reduction in interviewer errors.

Which of the following was not mentioned in the discussion of why it has become increasingly popular to use mixed-mode surveys in recent years?

Central location telephone interviewing is in many ways the research industry's standard.

________ refers to questionnaires that are not returned.

The research industry's current standard telephone interview method is referred to as ________.

CATS stands for:

Whereas self-administered surveys are faster than personal or computer-assisted surveys,they have the highest cost.

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

A pre-designed questionnaire is not necessary for a survey.

It is believed that conducting an interview in the respondent's home improves the quality of the data and facilitates the rapport between interviewer and interviewee.

A mall-intercept company generally has its offices located within a local shopping mall.

Advantages of CATI include:

Which of the following is NOT a potential shortcoming of the telephone survey?

Which of the following would be considered an example of the drop-off survey?

Online surveys are making profound changes in the marketing research landscape.

Which of the following is the name of the firm listed in your text as one that provides clients with the option to design their own surveys or utilize their programming services?

When time is an important consideration,which data collection method is best?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 6: Data Collection Methods

One of the disadvantages of computer-administered surveys is that they cannot depict pictures,video or other graphics to the respondent.

A disadvantage of in-office interviews is that interviewers must be at a certain place at an exact time.

Telephone surveys,while yielding high-quality samples,do not have fast turnaround times.This is why they are rarely used for political polling.

Properly programmed,the computer-administered approach guarantees a 75% reduction in interviewer errors.

Which of the following was not mentioned in the discussion of why it has become increasingly popular to use mixed-mode surveys in recent years?

Central location telephone interviewing is in many ways the research industry's standard.

________ refers to questionnaires that are not returned.

The research industry's current standard telephone interview method is referred to as ________.

CATS stands for:

Whereas self-administered surveys are faster than personal or computer-assisted surveys,they have the highest cost.

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

A pre-designed questionnaire is not necessary for a survey.

It is believed that conducting an interview in the respondent's home improves the quality of the data and facilitates the rapport between interviewer and interviewee.

A mall-intercept company generally has its offices located within a local shopping mall.

Advantages of CATI include:

Which of the following is NOT a potential shortcoming of the telephone survey?

Which of the following would be considered an example of the drop-off survey?

Online surveys are making profound changes in the marketing research landscape.

Which of the following is the name of the firm listed in your text as one that provides clients with the option to design their own surveys or utilize their programming services?

When time is an important consideration,which data collection method is best?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters