Question 1

Instead of ruling the table horizontally or vertically, it is suggested that ________ be used to set off data items.

Accepted Answer

A) white spaces 
B) leaders 
C) stubs 
D) hyphens 
E) asterisks 
A) white spaces 
B) leaders 
C) stubs 
D) hyphens 
E) asterisks

Question 2

In a short essay, discuss at least five elements that should be included in the research design section of the marketing research report.

Accepted Answer

The report section on research design sh

Question 3

Which of the following filler words is appropriate to use during a presentation?

Accepted Answer

A) "uh" 
B) "y'know" 
C) "all right" 
D) "like" 
E) No filler words should be used during a presentation. 
A) "uh" 
B) "y'know" 
C) "all right" 
D) "like" 
E) No filler words should be used during a presentation.

Question 4

________ are designations placed in the left-hand column of a table.

Accepted Answer

A) Leaders 
B) Stubs 
C) Footnotes 
D) Headings 
E) Brackets 
A) Leaders 
B) Stubs 
C) Footnotes 
D) Headings 
E) Brackets

Question 5

According to the text, a pie chart is not useful for displaying relationships over time or relationships among several variables.

Accepted Answer

A) True 
 B)False

Question 6

Unexpectedly low response rates should be reported to the client.

Accepted Answer

A) True 
 B)False

Question 7

As a general guideline, a pie chart should not require more than four sections.

Accepted Answer

A) True 
 B)False

Question 8

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

Accepted Answer

A) True 
 B)False

Question 9

According to the text, every table should have a ________ and a ________.

Accepted Answer

A) footnote; title 
B) summary; footnote 
C) title; summary 
D) number; title 
E) header; footer 
A) footnote; title 
B) summary; footnote 
C) title; summary 
D) number; title 
E) header; footer

Question 10

Each report will have a unique character based on the personalities, responsibilities, etc., of the
researcher and the decision maker to whom the report is addressed.

Accepted Answer

A) True 
 B)False

Instead of ruling the table horizontally or vertically, it is suggested that ________ be used to set off data items.

In a short essay, discuss at least five elements that should be included in the research design section of the marketing research report.

Which of the following filler words is appropriate to use during a presentation?

________ are designations placed in the left-hand column of a table.

According to the text, a pie chart is not useful for displaying relationships over time or relationships among several variables.

Unexpectedly low response rates should be reported to the client.

As a general guideline, a pie chart should not require more than four sections.

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

According to the text, every table should have a and a .

Each report will have a unique character based on the personalities, responsibilities, etc., of the researcher and the decision maker to whom the report is addressed.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Filters

Exam 13: Report Preparation and Presentation

Instead of ruling the table horizontally or vertically, it is suggested that ________ be used to set off data items.

In a short essay, discuss at least five elements that should be included in the research design section of the marketing research report.

Which of the following filler words is appropriate to use during a presentation?

________ are designations placed in the left-hand column of a table.

According to the text, a pie chart is not useful for displaying relationships over time or relationships among several variables.

Unexpectedly low response rates should be reported to the client.

As a general guideline, a pie chart should not require more than four sections.

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

According to the text, every table should have a ________ and a ________.

Each report will have a unique character based on the personalities, responsibilities, etc., of the researcher and the decision maker to whom the report is addressed.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Filters

According to the text, every table should have a and a .