Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

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Prior to the development of e-commerce, Web sites primarily delivered static content.

(True/False)
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Dynamic page generation makes market segmentation easier.

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Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?

(Multiple Choice)
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Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

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Which of the following is not one of the basic business objectives for an e-commerce site?

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A(n)________ is an application designed specifically to operate using a mobile device's hardware and operating system.

(Short Answer)
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To automatically adjust the layout of a Web site depending on user screen resolution, developers are now using ________ Web design tools and techniques.

(Short Answer)
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________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

(Multiple Choice)
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Which of the following is an example of dynamic content?

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Which of the following is not an open source software tool?

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An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

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The practice of owning (or leasing)and managing your own Web servers but housing them in a vendor's physical facility is known as ________.

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Which of the following types of sites typically needs a high percentage of secure pages?

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The systems development life cycle methodology is useful when creating an e-commerce Web site.

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Which of the following is not a type of application server?

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All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

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A(n)________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.

(Short Answer)
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Explain the main functionalities included in e-commerce server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software suites.

(Essay)
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All of the following are basic functionality provided by Web servers except:

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What are the two most important management challenges in building a successful e-commerce presence?

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