Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers

What is the MOST pressing in Maslow's Hierarchy of Needs?

Compare the decision process in the business market and consumer markets.

Consumers go through ________ stages in the process of adopting a new product.

Many companies enlist everyday consumers who are enthusiastic about their brands to become ________ who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.

Facebook.com and YouTube are examples of ________.

Marketing stimuli consist of the marketing mix elements.Which is NOT one of these elements?

A business marketer normally deals with far fewer buyers than the consumer marketer does.

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.

Early adopters are opinion leaders in their communities and adopt new ideas early but carefully.

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,personality and self-concept.

________ is never simple,yet understanding it is the essential task of marketing to the consumer market.

Learning occurs through the interplay of all of the following EXCEPT ________.

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?

When considering the roles played by individuals in the consumer buying process,a(n)________ is a person whose views or advice carry some weight in making the final buying decision.

A marketing research company asked members of a focus group to describe several motorcycle brands as animals.This is an example of ________.

A(n)________ is a descriptive thought that a person has about something.

Reverse auctions,trading exchanges and company buying sites are all ways that companies can participate in ________.

Roles people may play in the consumer buying process include initiator,influencer,________,buyer and user.

Consumers do not use a simple and single alternative evaluation process in all buying situations.

A woman has been attending aerobics classes for the past three years.Her diligence and effort have paid off,and she has attained a very high level of skill which she hopes will qualify her for a position as an aerobics instructor.When she attends classes,she carefully notes the brands of footwear and apparel worn by the instructors at her local fitness centre.She actively models her purchasing on the fitness instructors' preferences,and purchases comparable brands for her own personal use.For her,the fitness instructors are an example of ________.