Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.

(Multiple Choice)

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Question 101

Apply the concept of decision roles to the choice of a venue for a wedding reception.

(Essay)

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Question 102

People in the group known as the late majority are tradition bound and adopt an innovation only when it has become something of a tradition itself.

(True/False)

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Question 103

The segment that controls a larger proportion of income,wealth and consumption than any current or previous generation is the ________.

(Multiple Choice)

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Question 104

Online social networks represent an important form of buzz for marketers.

(True/False)

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Question 105

Brand personality is a mix of human traits attributed to a brand.Which of the following is NOT one of the five brand personality traits discussed in your text?

(Multiple Choice)

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Question 106

People change the goods and services they buy over time because of the two changing factors of ________.

(Multiple Choice)

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Question 107

You call in a department manager to assist in a purchase of industrial equipment.You are considering a change in product specifications,terms and possibly suppliers.This is most likely a ________ situation.

(Multiple Choice)

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Question 108

Economic,technological and cultural forces are all stimuli in the buyer's ________.

(Multiple Choice)

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Question 109

The person who ultimately makes a buying decision or any part of it - whether to buy,what to buy,how to buy or where to buy - is the ________.

(Multiple Choice)

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Question 110

A young adult loves to know about and purchase the most up-to-date technological gadgets.Among his friends,he is almost always the first to own the newest electronic product.Often the products that he buys become adopted by large groups of consumers,but occasionally he will purchase a product that is adopted by only a small portion of the population.To which of the following adopter groups does he belong?

(Multiple Choice)

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Question 111

Six weeks ago,a young couple paid $3500 for a top-brand mattress for their bed.Last night,a customer service representative of the manufacturer of the mattress called them to thank them for buying the mattress and to ask if they were happy with it.Why would a manufacturer bother to make such a call?

(Multiple Choice)

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Question 112

According to Freud's theories,people are ________ many of the psychological forces shaping their behaviour.

(Multiple Choice)

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Question 113

Two employees attended a sales seminar.Both left the seminar with different opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in ________.

(Multiple Choice)

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Question 114

A problem with the rapidly expanding use of e-procurement is that it ________.

(Multiple Choice)

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Question 115

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as IKEA with 'functionality'.Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

(Multiple Choice)

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Question 116

________ is the process by which people select,organise and interpret information to form a meaningful picture of the world.

(Multiple Choice)

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Question 117

________ are minor stimuli that influence where,when and how a person responds.

(Multiple Choice)

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Question 118

The buyer decision process consists of five stages.Which of the following is NOT one of these stages?

(Multiple Choice)

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Question 119

Almost all major purchases result in cognitive dissonance,or discomfort caused by post-purchase conflict.

(True/False)

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Question 120

Showing 101 - 120 of 167

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.

Apply the concept of decision roles to the choice of a venue for a wedding reception.

People in the group known as the late majority are tradition bound and adopt an innovation only when it has become something of a tradition itself.

The segment that controls a larger proportion of income,wealth and consumption than any current or previous generation is the ________.

Online social networks represent an important form of buzz for marketers.

Brand personality is a mix of human traits attributed to a brand.Which of the following is NOT one of the five brand personality traits discussed in your text?

People change the goods and services they buy over time because of the two changing factors of ________.

You call in a department manager to assist in a purchase of industrial equipment.You are considering a change in product specifications,terms and possibly suppliers.This is most likely a ________ situation.

Economic,technological and cultural forces are all stimuli in the buyer's ________.

The person who ultimately makes a buying decision or any part of it - whether to buy,what to buy,how to buy or where to buy - is the ________.

Six weeks ago,a young couple paid $3500 for a top-brand mattress for their bed.Last night,a customer service representative of the manufacturer of the mattress called them to thank them for buying the mattress and to ask if they were happy with it.Why would a manufacturer bother to make such a call?

According to Freud's theories,people are ________ many of the psychological forces shaping their behaviour.

Two employees attended a sales seminar.Both left the seminar with different opinions about what was important to implement in their jobs.Both used the information in different ways,according to what each already believed was important.They have engaged in ________.

A problem with the rapidly expanding use of e-procurement is that it ________.

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as IKEA with 'functionality'.Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

________ is the process by which people select,organise and interpret information to form a meaningful picture of the world.

________ are minor stimuli that influence where,when and how a person responds.

The buyer decision process consists of five stages.Which of the following is NOT one of these stages?

Almost all major purchases result in cognitive dissonance,or discomfort caused by post-purchase conflict.

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