Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers

Consumers learn about new products for the first time and make the decision to make full and regular use of them during the ________.

Alternative evaluation is the process by which people select,organise and interpret information to form a meaningful picture of the world.

A person's buying choices are influenced by four major psychological factors.Which is NOT one of these factors?

Social classes are relatively ________ and ordered divisions in a society whose members share similar values,interests and behaviours.

People with similar ethnic backgrounds often have shared________ systems.

Five factors that are believed to be especially important at influencing an innovation's rate of adoption are: relative advantage,compatibility,complexity,divisibility and ________.

A woman looked at her September issue of Women's Health magazine and did not see anything of interest.However,after her mother was diagnosed with bipolar disorder,she found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The September issue of the magazine became quite interesting to her due to ________.