Exam 10: Location Strategies

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The __________ is a mathematical technique used for finding the best location for a single distribution point that services several stores or areas.

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A farmers' cooperative association plans to build a new sugar mill in Southwestern Louisiana. The primary objective of the mill is to provide the farmers with a place to take their crop for processing that will reduce their transportation costs. The members of the co-op believe that the center-of-gravity method is appropriate for this objective. While there are over 200 sugar cane farms in the region, they are tightly clustered around six villages. Using the data below, use the center-of-gravity method to calculate the coordinates of the best location for this mill. On the grid below, plot the location of the six farm clusters and the calculated mill location. All mileage references use the city of Lake Charles as (0,0). Village Miles East of Miles North of Sugar Cane Lake Charles Lake Charles tonnage Arceneaux 90 10 240,000 Boudreaux 140 60 320,000 Cancienne 20 70 450,000 Darbonne 50 20 120,000 Evangeline 100 80 60,000 Fontenot 10 120 140,000  A farmers' cooperative association plans to build a new sugar mill in Southwestern Louisiana. The primary objective of the mill is to provide the farmers with a place to take their crop for processing that will reduce their transportation costs. The members of the co-op believe that the center-of-gravity method is appropriate for this objective. While there are over 200 sugar cane farms in the region, they are tightly clustered around six villages. Using the data below, use the center-of-gravity method to calculate the coordinates of the best location for this mill. On the grid below, plot the location of the six farm clusters and the calculated mill location. All mileage references use the city of Lake Charles as (0,0).   \begin{array}{|l|c|c|c|c|} \hline\text { Village } & \text { Miles East of } & \text { Miles North of } & \text { Sugar Cane } \\  & \text { Lake Charles } & \text { Lake Charles } & \text { tonnage } \\ \hline \text { Arceneaux } & 90 & 10 & 240,000 \\ \hline \text { Boudreaux } & 140 & 60 & 320,000 \\ \hline \text { Cancienne } & 20 & 70 & 450,000 \\ \hline \text { Darbonne } & 50 & 20 & 120,000 \\ \hline \text { Evangeline } & 100 & 80 & 60,000 \\ \hline \text { Fontenot } & 10 & 120 & 140,000 \\ \hline \end{array}

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Intangible costs include which of the following?

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The center-of-gravity method does not take into consideration the

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What kinds of location decisions are appropriate for use of center-of-gravity analysis? What variable is being optimized in this analysis?

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Which of these assumptions is not associated with strategies for goods-producing location decisions?

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Is Starbucks Coffee a user of Geographic Information Systems? Support your answer with examples.

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Manufacturers may want to locate close to their customers, if the transportation of finished goods is expensive or difficult.

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In location decisions, intangible costs are easier to measure than tangible costs.

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A manufacturing firm is considering three potential locations for a new parts manufacturing facility. A consulting firm has assessed three sites based on the four factors supplied by management as critical to the location's success. Given the management-supplied factor weights and the consultant team scores, which location should be selected? Scores are based on 50 = best. Do the results surprise you in any way? Comment. Location Factor Labor Climate 10 35 45 20 Taxes 30 30 40 40 Utilities 20 25 20 45 Wages 40 10 25 25

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Traffic counts and purchasing power analysis of drawing area are techniques associated with

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When __________, in addition to creativity and R&D investments, is critical to operations strategy, cost may cease to be the primary focus of location criteria.

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When innovation replaces cost as a firm's focus for location decisions, the presence of other state-of-the-art firms is a plus, not a negative, for the firm's competitiveness.

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A full-service restaurant is considering opening a new facility in a specific city. The table below shows its ratings of four factors at each of two potential sites. Factor Weight Gary Mall Belt Line Affluence of local population .20 30 30 Traffic flow .40 50 20 Parking availability .20 30 40 Growth potential .20 10 30 The score for Gary Mall is __________ and the score for Belt Line is __________.

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Tangible costs include which of the following?

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A school district is considering four locations for a new high school. There are four factors the district is considering (Cost of land, distance to students, land size, and traffic flow). The district would like to compare results using two weighting systems. The first system would give each factor equal weight and the second would give the factors weights of .4, .2, .1, and .3 respectively. Fill in the missing information in the table and then use the factor rating method to determine which location is best for each weighting system. Factor W(1) W(2) A B C D Cost of Land 10 20 25 5 Distance to Students 30 25 15 20 Land Size 5 10 20 40 Traffic Flow 20 5 15 30

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Why does FedEx use a "hub-and-spoke" airline network, rather than a "point-to-point" network? Describe FedEx's approach to choosing the airports that serve as its hubs.

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FedEx chose Memphis, Tennessee, for its central location, or "hub," primarily because of the incentives offered by the city of Memphis and the state of Tennessee.

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Why is Northern Mexico used as a cluster for electronics firms?

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The __________ method is popular because a wide variety of factors, from education to recreation to labor skills, can be objectively included.

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