Question 1

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

Accepted Answer

A)  Amazon 
B)  Google 
C)  Apple 
D)  Barnes & Noble 
A)  Amazon 
B)  Google 
C)  Apple 
D)  Barnes & Noble

Question 2

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

Accepted Answer

A)  a quarter as much time 
B)  a third as much time 
C)  an equivalent amount of time 
D)  twice as much time 
A)  a quarter as much time 
B)  a third as much time 
C)  an equivalent amount of time 
D)  twice as much time

Question 3

The a la carte revenue model allows users to pay only for what they use.

Accepted Answer

A) True 
 B)False

Question 4

In 2014, the time spent on mobile devices exceeded the time spent on desktops.

Accepted Answer

A) True 
 B)False

Question 5

The New York Times introduced which of the following revenue models in 2011?

Accepted Answer

A)  paywall 
B)  metered subscription 
C)  advertising 
D)  walled garden 
A)  paywall 
B)  metered subscription 
C)  advertising 
D)  walled garden

Question 6

Online television and movies is the largest and fastest growing form of online entertainment.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not one of the factors required to charge for online content?

Accepted Answer

A)  multiple delivery methods 
B)  focused market 
C)  specialized content 
D)  high perceived net value 
A)  multiple delivery methods 
B)  focused market 
C)  specialized content 
D)  high perceived net value

Question 8

Which of the following start-up digital news sites is owned by AOL?

Accepted Answer

A)  Vox 
B)  Vice 
C)  Reddit 
D)  Huffington Post 
A)  Vox 
B)  Vice 
C)  Reddit 
D)  Huffington Post

Question 9

Which of the following statements about the television and premium video industry is not True?

Accepted Answer

A)  Apple's iTunes store is the leading distributor of streaming video. 
B)  The television industry is the major source of premium video on the Internet. 
C)  Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. 
D)  Over-the-top entertainment services are a threat to cable television distributors. 
A)  Apple's iTunes store is the leading distributor of streaming video. 
B)  The television industry is the major source of premium video on the Internet. 
C)  Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. 
D)  Over-the-top entertainment services are a threat to cable television distributors.

Question 10

All of the following are aspects of content convergence except:

Accepted Answer

A)  language. 
B)  design. 
C)  production. 
D)  distribution. 
A)  language. 
B)  design. 
C)  production. 
D)  distribution.

Question 11

Explain the concept of media convergence.

Accepted Answer

The term media convergence refers to dig

Question 12

All of the following typically favor the elimination of DRM except:

Accepted Answer

A)  hackers. 
B)  technology companies. 
C)  content owners. 
D)  telecommunications pipeline companies. 
A)  hackers. 
B)  technology companies. 
C)  content owners. 
D)  telecommunications pipeline companies.

Question 13

Discuss the structure of the media content industry.

Accepted Answer

The media content industry prior to 1990

Question 14

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

Accepted Answer

A)  via a search engine 
B)  via a social media site such as Facebook 
C)  directly to a newspaper's home page 
D)  via an online video 
A)  via a search engine 
B)  via a social media site such as Facebook 
C)  directly to a newspaper's home page 
D)  via an online video

Question 15

Which of the following has the highest share of the e-book market?

Accepted Answer

A)  Amazon 
B)  Apple 
C)  Google 
D)  Barnes & Noble 
A)  Amazon 
B)  Apple 
C)  Google 
D)  Barnes & Noble

Question 16

Online readership of newspapers is declining by more than 10% a year.

Accepted Answer

A) True 
 B)False

Question 17

Next Issue Media is an example of a(n) ________.

Accepted Answer

The answer of Next Issue Media is an example of...

Question 18

In the ________ model for e-books, prices are set by the publisher.

Accepted Answer

The answer of In the ________ model for e-books, prices...

Question 19

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a source of illegal file-sharing?

Accepted Answer

A)  Movie2K 
B)  Megaupload 
C)  MovieWatch 
D)  UltraViolet 
A)  Movie2K 
B)  Megaupload 
C)  MovieWatch 
D)  UltraViolet

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

The a la carte revenue model allows users to pay only for what they use.

In 2014, the time spent on mobile devices exceeded the time spent on desktops.

The New York Times introduced which of the following revenue models in 2011?

Online television and movies is the largest and fastest growing form of online entertainment.

Which of the following is not one of the factors required to charge for online content?

Which of the following start-up digital news sites is owned by AOL?

Which of the following statements about the television and premium video industry is not True?

All of the following are aspects of content convergence except:

Explain the concept of media convergence.

All of the following typically favor the elimination of DRM except:

Discuss the structure of the media content industry.

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

Which of the following has the highest share of the e-book market?

Online readership of newspapers is declining by more than 10% a year.

Next Issue Media is an example of a(n) ________.

In the ________ model for e-books, prices are set by the publisher.

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

Which of the following is not a source of illegal file-sharing?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

The a la carte revenue model allows users to pay only for what they use.

In 2014, the time spent on mobile devices exceeded the time spent on desktops.

The New York Times introduced which of the following revenue models in 2011?

Online television and movies is the largest and fastest growing form of online entertainment.

Which of the following is not one of the factors required to charge for online content?

Which of the following start-up digital news sites is owned by AOL?

Which of the following statements about the television and premium video industry is not True?

All of the following are aspects of content convergence except:

Explain the concept of media convergence.

All of the following typically favor the elimination of DRM except:

Discuss the structure of the media content industry.

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

Which of the following has the highest share of the e-book market?

Online readership of newspapers is declining by more than 10% a year.

Next Issue Media is an example of a(n) ________.

In the ________ model for e-books, prices are set by the publisher.

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

Which of the following is not a source of illegal file-sharing?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters