Question 1

Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors?

Accepted Answer

A)  USA Today 
B)  Washington Post 
C)  Wall Street Journal 
D)  The New York Times 
A)  USA Today 
B)  Washington Post 
C)  Wall Street Journal 
D)  The New York Times

Question 2

Content convergence describes convergence in the design, production, and ________ of content.

Accepted Answer

The answer of Content convergence describes convergence in the design,...

Question 3

Which of the following newspaper audience platforms has the higher percentage of readers?

Accepted Answer

A)  print/mobile 
B)  Web only 
C)  Web/mobile 
D)  print 
A)  print/mobile 
B)  Web only 
C)  Web/mobile 
D)  print

Question 4

All of the following are examples of technology convergence except:

Accepted Answer

A)  the iPad. 
B)  Amazon Books Publishing. 
C)  Apple TV. 
D)  smartphones. 
A)  the iPad. 
B)  Amazon Books Publishing. 
C)  Apple TV. 
D)  smartphones.

Question 5

Which of the following statements about the online newspaper audience is not True?

Accepted Answer

A)  Online newspaper readership is growing at more than 10% a year. 
B)  The majority of newspaper readers read the news using a combination of the Web, print and mobile. 
C)  About 75% of Internet users read newspaper content online. 
D)  Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. 
A)  Online newspaper readership is growing at more than 10% a year. 
B)  The majority of newspaper readers read the news using a combination of the Web, print and mobile. 
C)  About 75% of Internet users read newspaper content online. 
D)  Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 6

The average American adult spends more time watching television than using the Internet.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following occurs first in the process of content convergence?

Accepted Answer

A)  media integration 
B)  media migration 
C)  media transformation 
D)  media maturity 
A)  media integration 
B)  media migration 
C)  media transformation 
D)  media maturity

Question 8

Zinio is an example of which of the following?

Accepted Answer

A)  interactive book developer 
B)  magazine aggregator 
C)  e-reader platform 
D)  vanity press 
A)  interactive book developer 
B)  magazine aggregator 
C)  e-reader platform 
D)  vanity press

Question 9

Which of the following generates the largest share of media revenues?

Accepted Answer

A)  video games 
B)  television 
C)  newspapers 
D)  radio 
A)  video games 
B)  television 
C)  newspapers 
D)  radio

Question 10

Grand Theft Auto is an example of a(n) ________ game.

Accepted Answer

The answer of Grand Theft Auto is an example of...

Question 11

Around what percentage of Amazon's top 100 selling books are now self-published?

Accepted Answer

A)  10% 
B)  25% 
C)  33% 
D)  50% 
A)  10% 
B)  25% 
C)  33% 
D)  50%

Question 12

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014?

Accepted Answer

A)  online video games 
B)  Internet radio 
C)  online music 
D)  online TV and movies 
A)  online video games 
B)  Internet radio 
C)  online music 
D)  online TV and movies

Question 14

Which of the following was the most troubled segment of the publishing industry in 2014?

Accepted Answer

A)  books 
B)  magazines 
C)  newspapers 
D)  periodicals 
A)  books 
B)  magazines 
C)  newspapers 
D)  periodicals

Question 15

Which of the following is not a major contributing factor to net value?

Accepted Answer

A)  providing instantaneous, online access to information 
B)  providing large, searchable historical archives 
C)  enabling consumers to move online information to other documents easily 
D)  offering a variety of subscription models 
A)  providing instantaneous, online access to information 
B)  providing large, searchable historical archives 
C)  enabling consumers to move online information to other documents easily 
D)  offering a variety of subscription models

Question 16

Approximately ________ of the Internet population in the United States reads magazines online.

Accepted Answer

A)  one-quarter 
B)  one-third 
C)  one-half 
D)  three-quarters 
A)  one-quarter 
B)  one-third 
C)  one-half 
D)  three-quarters

Question 17

Which of the following is the fastest growing online gaming audience?

Accepted Answer

A)  casual gamers 
B)  mobile gamers 
C)  social gamers 
D)  console gamers 
A)  casual gamers 
B)  mobile gamers 
C)  social gamers 
D)  console gamers

Question 18

________ is the movie industry proof of DVD purchase program that allows playback of DVDs to any digital device.

Accepted Answer

The answer of ________ is the movie industry proof of...

Question 19

Which of the following is the largest producer of revenues in the entertainment industry?

Accepted Answer

A)  radio 
B)  television 
C)  films 
D)  video games 
A)  radio 
B)  television 
C)  films 
D)  video games

Question 20

Which of the following statements about the newspaper industry is not True?

Accepted Answer

A)  Newspaper management was sluggish to respond to the opportunities on the Internet for news. 
B)  Online readership of newspapers is declining. 
C)  The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D)  Newspaper industry revenues have declined by almost 50% from 2000 to 2013. 
A)  Newspaper management was sluggish to respond to the opportunities on the Internet for news. 
B)  Online readership of newspapers is declining. 
C)  The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D)  Newspaper industry revenues have declined by almost 50% from 2000 to 2013.

Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors?

Content convergence describes convergence in the design, production, and ________ of content.

Which of the following newspaper audience platforms has the higher percentage of readers?

All of the following are examples of technology convergence except:

Which of the following statements about the online newspaper audience is not True?

The average American adult spends more time watching television than using the Internet.

Which of the following occurs first in the process of content convergence?

Zinio is an example of which of the following?

Which of the following generates the largest share of media revenues?

Grand Theft Auto is an example of a(n) ________ game.

Around what percentage of Amazon's top 100 selling books are now self-published?

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014?

Which of the following was the most troubled segment of the publishing industry in 2014?

Which of the following is not a major contributing factor to net value?

Approximately ________ of the Internet population in the United States reads magazines online.

Which of the following is the fastest growing online gaming audience?

________ is the movie industry proof of DVD purchase program that allows playback of DVDs to any digital device.

Which of the following is the largest producer of revenues in the entertainment industry?

Which of the following statements about the newspaper industry is not True?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 10: Online Content and Media

Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors?

Content convergence describes convergence in the design, production, and ________ of content.

Which of the following newspaper audience platforms has the higher percentage of readers?

All of the following are examples of technology convergence except:

Which of the following statements about the online newspaper audience is not True?

The average American adult spends more time watching television than using the Internet.

Which of the following occurs first in the process of content convergence?

Zinio is an example of which of the following?

Which of the following generates the largest share of media revenues?

Grand Theft Auto is an example of a(n) ________ game.

Around what percentage of Amazon's top 100 selling books are now self-published?

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014?

Which of the following was the most troubled segment of the publishing industry in 2014?

Which of the following is not a major contributing factor to net value?

Approximately ________ of the Internet population in the United States reads magazines online.

Which of the following is the fastest growing online gaming audience?

________ is the movie industry proof of DVD purchase program that allows playback of DVDs to any digital device.

Which of the following is the largest producer of revenues in the entertainment industry?

Which of the following statements about the newspaper industry is not True?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters