Exam 12: Building the Knowledge Base Research Tools

Electronic information security that restricts secondary use of data according to laws and preferences of the subjects is called ________.

Explain the seven attributes an information system must have to be useful to the decision maker.

Micro data that are most crucial for international business executives consists of tariff information and data on government trade policy.

A user-centered design approach that observes customers in their normal environment in order to see how they use products and better identify their needs is called ________.

_______ are usually conducted via questionnaires that are administered personally,by mail,or by telephone.

________ is electronic information security that restricts secondary use of data according to laws and preferences of the subjects.

Stage three in the process of researching foreign market potentials consists of a company sales potential analysis.

As stated by a leading marketing research expert,in the not-too-distant future,web-based survey research will become the norm,not the exception.

Standardized techniques are more useful in the collection of subjective data than of objective data.

Information based on numeric and statistical relationships is called ________.

Firms are finding that about ________ percent of their customers abroad are dissatisfied with company products.

________ research intends to answer such clear cut questions as: What is the sales potential for our measuring equipment in Malaysia? How much does the typical Greek consumer spend on fast food?

Obtaining ongoing data about a country is called ________.

Information collected for analysis with open-ended questions is referred to as ________.

Which is an example of macro data that are most crucial for international business executives?

To be useful to the decision maker,the information system must have seven certain attributes.They are:

When information is needed,managers often cannot spend a lot of time,energy,or money finding,sifting through,and categorizing existing materials.Therefore,electronic information services are often used to obtain data almost immediately.

Data originally collected to serve another purpose than the one in which the researcher is currently interested is called ________data.

The intent of ________ data is not to amass data or to search for statistical significance,but rather to obtain a better understanding of given situations,behavioral patterns,or underlying dimensions.

________ are information based on numeric and statistical relationships.