Exam 12: Building the Knowledge Base Research Tools

The question,"What is the aggregate demand in each of the selected markets?" should be answered in stage ________ in the determination of market potential.

The question,"How attractive is the potential demand for company products and services?" should be answered in stage ________ in the determination of market potential.

Systematic evaluation of communication for frequency of expressions is referred to as ________.

The American Chamber of Commerce abroad is an example of a(n)________.

Of the following,which is NOT true regarding data privacy?

A computer software company is interested in researching foreign market potentials.At this point,the company is attempting to determine which foreign markets warrant detailed investigation.The computer software company is in stage ________ in the determination of market potential.

Which of the following is NOT true of using an electronic information source to obtain secondary data?

Why do many managers do little research before they enter a foreign market?

Research is more important internationally than domestically.

The identification of crucial variables and determining their effects on different cases or approaches is called ________.

________ activities provide continuous information on political,social,and economic affairs internationally; on changes of attitudes of public institutions and private citizens; and on possible upcoming alterations.

Information collected for analysis with open-ended questions is called ________.

________ use a group of experts to rank major future developments.

A research tool using a group of experts to rank major future developments is referred to as:

Which of the following is NOT a research technique discussed in chapter 12?

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called ________.

Toyota sent a group of its engineers and designers to southern California to nonchalantly observe how women get into and operate their cars.They found that women with long fingernails have trouble opening the door and operating various knobs on the dashboard.Toyota engineers and designers were able to comprehend the women's plight and redesign some of their automobile interiors and exteriors,producing more desirable cars.This is an example of ________.

Data used as a substitute for more desirable data that are unobtainable is called:

A face-to-face research tool used to obtain in-depth information is called a(n)________.

Given large technological advances,the possibility of wholesale obsolescence of current technology must be considered.Quantum leaps in computer development and new generations of computers may render obsolete the entire technological investment of a corporation.This is an example of a(n)________ that firms must be aware of.