Exam 12: Building the Knowledge Base Research Tools

Several tools can be used to capture underlying dimensions of social change.When Google announced the development of new software that consumers could download to their mobile phones and receive free turn-by-turn directions,investors fled traditional global positioning system (GPS)makers like TomTom and Garmin.Within hours after Google's announcement, Garmin's shares had dropped by 17 percent and TomTom's by 21 percent.This is an example of ________.

(Multiple Choice)

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Question 61

In order to stay close to their customers,proactive firms are developing ________.

(Multiple Choice)

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Question 62

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called a ________.

(Multiple Choice)

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Question 63

Explain the difference between secondary and primary research and provide the major data sources of each.

(Essay)

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Question 64

Data used as a substitute for more desirable data that are unobtainable is called ________.

(Short Answer)

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Question 65

Using data services for research means that professionals do not need to leave their offices,going from library to library to locate the facts they need.

(True/False)

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Question 66

________ allow customers to contact the original supplier of a product in order to inquire about products,make suggestions,or present complaints.

(Short Answer)

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Question 67

________ can provide the decision maker with basic data for most ongoing decisions.

(Short Answer)

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Question 68

Executives at Fresh Cut Flowers Company are interested in obtaining data from governments,international institutions,service organizations,trade associations,directories,and other firms.The type of data that those at Fresh Cut Flowers are looking for is called ________ data.

(Multiple Choice)

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Question 69

Typically,Delphi studies are carried out with groups of about ________ well-chosen participants who possess expertise in an area of concern,such as future developments of the international trade environment.

(Multiple Choice)

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Question 70

The ideal size for a focus group is ________ participants.

(Multiple Choice)

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Question 71

Managers are motivated to engage in international research because the majority of them are sensitive to differences in culture,consumer tastes,and market demands.

(True/False)

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(40)

Question 72

There is a lack of consensus over how to manage the free flow of research for the sake of national security.

(True/False)

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(39)

Question 73

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

(True/False)

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(36)

Question 74

The intent of research for qualitative information is to amass data and search for statistical significance.

(True/False)

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Question 75

________ is a research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings.

(Short Answer)

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(35)

Question 76

________ are a research technique in which representatives of a proposed target audience contribute to market research by participating in an unstructured discussion.

(Short Answer)

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Question 77

When quantitative data are desired, and are more appropriate research instruments.

(Multiple Choice)

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Question 78

________ are obtained by a firm to fill specific information needs.

(Short Answer)

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Question 79

The single most important cause of failure in international business is:

(Multiple Choice)

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Question 80

Showing 61 - 80 of 90

In order to stay close to their customers,proactive firms are developing ________.

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called a ________.

Explain the difference between secondary and primary research and provide the major data sources of each.

Data used as a substitute for more desirable data that are unobtainable is called ________.

Using data services for research means that professionals do not need to leave their offices,going from library to library to locate the facts they need.

________ allow customers to contact the original supplier of a product in order to inquire about products,make suggestions,or present complaints.

________ can provide the decision maker with basic data for most ongoing decisions.

Executives at Fresh Cut Flowers Company are interested in obtaining data from governments,international institutions,service organizations,trade associations,directories,and other firms.The type of data that those at Fresh Cut Flowers are looking for is called ________ data.

Typically,Delphi studies are carried out with groups of about ________ well-chosen participants who possess expertise in an area of concern,such as future developments of the international trade environment.

The ideal size for a focus group is ________ participants.

Managers are motivated to engage in international research because the majority of them are sensitive to differences in culture,consumer tastes,and market demands.

There is a lack of consensus over how to manage the free flow of research for the sake of national security.

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

The intent of research for qualitative information is to amass data and search for statistical significance.

________ is a research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings.

________ are a research technique in which representatives of a proposed target audience contribute to market research by participating in an unstructured discussion.

When quantitative data are desired, and are more appropriate research instruments.

________ are obtained by a firm to fill specific information needs.

The single most important cause of failure in international business is:

The International Business Imperative

Trade and Investment

The Theory of Trade and Investment

The Balance of Payments

Culture

Politics and Law

Financial Markets

Economic Integration, emerging and Developing Markets

Strategic Planning

Corporate Governance and Reform

Coordination, implementation, and Control

Entry and Expansion

Marketing

Services

Logistics

Financial Management

Human Resource Management

New Horizons

Filters

Exam 12: Building the Knowledge Base Research Tools

In order to stay close to their customers,proactive firms are developing ________.

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called a ________.

Explain the difference between secondary and primary research and provide the major data sources of each.

Data used as a substitute for more desirable data that are unobtainable is called ________.

Using data services for research means that professionals do not need to leave their offices,going from library to library to locate the facts they need.

________ allow customers to contact the original supplier of a product in order to inquire about products,make suggestions,or present complaints.

________ can provide the decision maker with basic data for most ongoing decisions.

Executives at Fresh Cut Flowers Company are interested in obtaining data from governments,international institutions,service organizations,trade associations,directories,and other firms.The type of data that those at Fresh Cut Flowers are looking for is called ________ data.

Typically,Delphi studies are carried out with groups of about ________ well-chosen participants who possess expertise in an area of concern,such as future developments of the international trade environment.

The ideal size for a focus group is ________ participants.

Managers are motivated to engage in international research because the majority of them are sensitive to differences in culture,consumer tastes,and market demands.

There is a lack of consensus over how to manage the free flow of research for the sake of national security.

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

The intent of research for qualitative information is to amass data and search for statistical significance.

________ is a research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings.

________ are a research technique in which representatives of a proposed target audience contribute to market research by participating in an unstructured discussion.

When quantitative data are desired,________ and ________are more appropriate research instruments.

________ are obtained by a firm to fill specific information needs.

The single most important cause of failure in international business is:

The International Business Imperative

Trade and Investment

The Theory of Trade and Investment

The Balance of Payments

Culture

Politics and Law

Financial Markets

Economic Integration, emerging and Developing Markets

Strategic Planning

Corporate Governance and Reform

Coordination, implementation, and Control

Entry and Expansion

Marketing

Services

Logistics

Financial Management

Human Resource Management

New Horizons

Filters

When quantitative data are desired, and are more appropriate research instruments.