Question 1

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Accepted Answer

A) True 
 B)False

Question 2

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

Accepted Answer

A) True 
 B)False

Question 3

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

Accepted Answer

A)  good for physical stimuli 
B)  relatively inexpensive 
C)  good sample control 
D)  large quantity of data can be collected 
E)  complex questions can be asked 
A)  good for physical stimuli 
B)  relatively inexpensive 
C)  good sample control 
D)  large quantity of data can be collected 
E)  complex questions can be asked

Question 5

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________.

Accepted Answer

A)  high interviewer bias 
B)  limited to simple questions 
C)  low sample control 
D)  low response rate 
E)  moderate quantity of data 
A)  high interviewer bias 
B)  limited to simple questions 
C)  low sample control 
D)  low response rate 
E)  moderate quantity of data

Question 6

In CAPI,interviewer bias is reduced because the computer administers the interview.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

Accepted Answer

A)  The computer checks the responses for appropriateness and consistency. 
B)  Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C)  The CATI software cannot perform skip patterns. 
D)  Interim and update reports on data collection or results can be provided almost instantaneously. 
A)  The computer checks the responses for appropriateness and consistency. 
B)  Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C)  The CATI software cannot perform skip patterns. 
D)  Interim and update reports on data collection or results can be provided almost instantaneously.

Question 8

Interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Accepted Answer

A)  traditional telephone interviews 
B)  computer-assisted telephone interviewing 
C)  personal in-home interviews 
D)  mall-intercept personal interviews 
E)  mail interviews 
A)  traditional telephone interviews 
B)  computer-assisted telephone interviewing 
C)  personal in-home interviews 
D)  mall-intercept personal interviews 
E)  mail interviews

Question 9

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Accepted Answer

A)  Social desirability 
B)  Interviewer bias 
C)  Nonresponse bias 
D)  Efficiency effect 
E)  Sample control 
A)  Social desirability 
B)  Interviewer bias 
C)  Nonresponse bias 
D)  Efficiency effect 
E)  Sample control

Question 10

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Accepted Answer

A) True 
 B)False

Question 11

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

Accepted Answer

A)  high interviewer bias 
B)  limited to simple questions 
C)  low sample control for cold mail 
D)  no control of environment 
E)  low speed 
A)  high interviewer bias 
B)  limited to simple questions 
C)  low sample control for cold mail 
D)  no control of environment 
E)  low speed

Question 12

The percentage of the total attempted interviews that are completed is referred to as ________.

Accepted Answer

A)  sample control 
B)  response rate 
C)  social desirability 
D)  interviewer bias 
E)  cooperation rate 
A)  sample control 
B)  response rate 
C)  social desirability 
D)  interviewer bias 
E)  cooperation rate

Question 13

Discuss the traditional mail interview method and the typical mail interview package.

Accepted Answer

In the traditional mail interview,questi

Question 14

Telephone interviewing is not a popular mode of administering questionnaires in countries that ________.

Accepted Answer

A)  have a low rate of households with telephones 
B)  have a high rate of households with telephones 
C)  use English as a national language 
D)  use Spanish as a national language 
E)  all of the above 
A)  have a low rate of households with telephones 
B)  have a high rate of households with telephones 
C)  use English as a national language 
D)  use Spanish as a national language 
E)  all of the above

Question 15

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Accepted Answer

A)  large quantity of data can be collected 
B)  high sample control 
C)  good control of the field force 
D)  good response rate 
E)  fast 
A)  large quantity of data can be collected 
B)  high sample control 
C)  good control of the field force 
D)  good response rate 
E)  fast

Question 16

A prepaid incentive is sent to only those respondents who complete the survey.

Accepted Answer

A) True 
 B)False

Question 17

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Accepted Answer

A) True 
 B)False

Question 18

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

Accepted Answer

A) True 
 B)False

Question 19

In a short essay,list and discuss the three categories of personal interviewing methods.

Accepted Answer

a. Personal in-home interviews - in this

Question 20

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Accepted Answer

A) True 
 B)False

People are more likely to respond and respond sooner to fax surveys than mail surveys.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________.

In CAPI,interviewer bias is reduced because the computer administers the interview.

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

Interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

The percentage of the total attempted interviews that are completed is referred to as ________.

Discuss the traditional mail interview method and the typical mail interview package.

Telephone interviewing is not a popular mode of administering questionnaires in countries that ________.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

A prepaid incentive is sent to only those respondents who complete the survey.

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

In a short essay,list and discuss the three categories of personal interviewing methods.

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

People are more likely to respond and respond sooner to fax surveys than mail surveys.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________.

In CAPI,interviewer bias is reduced because the computer administers the interview.

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

Interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

The percentage of the total attempted interviews that are completed is referred to as ________.

Discuss the traditional mail interview method and the typical mail interview package.

Telephone interviewing is not a popular mode of administering questionnaires in countries that ________.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

A prepaid incentive is sent to only those respondents who complete the survey.

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

In a short essay,list and discuss the three categories of personal interviewing methods.

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters