Question 1

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Accepted Answer

A)  Internet interview 
B)  mail interview 
C)  telephone interview 
D)  mall intercept interview 
E)  in-home personal interview 
A)  Internet interview 
B)  mail interview 
C)  telephone interview 
D)  mall intercept interview 
E)  in-home personal interview

Question 2

Which of the following is NOT a category of personal interviewing methods?

Accepted Answer

A)  mail panel 
B)  in-home 
C)  mall intercept 
D)  computer-assisted 
E)  All of the above are categories of personal interviewing. 
A)  mail panel 
B)  in-home 
C)  mall intercept 
D)  computer-assisted 
E)  All of the above are categories of personal interviewing.

Question 3

The percentage of the total attempted interviews that are completed is referred to as response rate.

Accepted Answer

A) True 
 B)False

Question 4

Limitations of e-mail surveys include all of the following EXCEPT ________.

Accepted Answer

A)  questionnaires cannot utilize programmed skip patterns, logic checks, or randomization 
B)  skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper 
C)  there is inherent self-selection bias 
D)  some e-mail software products limit the length of the body of an e-mail message 
A)  questionnaires cannot utilize programmed skip patterns, logic checks, or randomization 
B)  skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper 
C)  there is inherent self-selection bias 
D)  some e-mail software products limit the length of the body of an e-mail message

Question 5

In a short essay,list and discuss how interviewing methods would likely vary across countries and explain why.

Accepted Answer

The popularity of the different intervie

Question 6

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

Accepted Answer

A) True 
 B)False

Question 7

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Accepted Answer

A) True 
 B)False

Question 8

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

Accepted Answer

A)  focus group method 
B)  exploratory method 
C)  survey method 
D)  sampling method 
E)  motivation elicitation technique 
A)  focus group method 
B)  exploratory method 
C)  survey method 
D)  sampling method 
E)  motivation elicitation technique

Question 9

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

Accepted Answer

A)  high social desirability 
B)  moderate quantity of data can be collected 
C)  high cost 
D)  poor response rate 
E)  accessibility 
A)  high social desirability 
B)  moderate quantity of data can be collected 
C)  high cost 
D)  poor response rate 
E)  accessibility

Question 10

Which of the following is NOT an advantage of using the survey method?

Accepted Answer

A)  ease of use 
B)  reliability 
C)  cost 
D)  validity 
E)  All are advantages. 
A)  ease of use 
B)  reliability 
C)  cost 
D)  validity 
E)  All are advantages.

Question 11

Promised incentives are incentives that are included with the survey or questionnaire.

Accepted Answer

A) True 
 B)False

Question 12

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Accepted Answer

A) True 
 B)False

Question 13

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

Accepted Answer

A) True 
 B)False

Question 14

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Accepted Answer

A) True 
 B)False

Question 15

Compared to mail surveys,e-mail surveys offer time and cost advantages,especially in large surveys.

Accepted Answer

A) True 
 B)False

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Which of the following is NOT a category of personal interviewing methods?

The percentage of the total attempted interviews that are completed is referred to as response rate.

Limitations of e-mail surveys include all of the following EXCEPT ________.

In a short essay,list and discuss how interviewing methods would likely vary across countries and explain why.

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

The method of interview that is one of the most popular for collecting survey data is mail interviews.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

Which of the following is NOT an advantage of using the survey method?

Promised incentives are incentives that are included with the survey or questionnaire.

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Compared to mail surveys,e-mail surveys offer time and cost advantages,especially in large surveys.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Which of the following is NOT a category of personal interviewing methods?

The percentage of the total attempted interviews that are completed is referred to as response rate.

Limitations of e-mail surveys include all of the following EXCEPT ________.

In a short essay,list and discuss how interviewing methods would likely vary across countries and explain why.

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

The method of interview that is one of the most popular for collecting survey data is mail interviews.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

Which of the following is NOT an advantage of using the survey method?

Promised incentives are incentives that are included with the survey or questionnaire.

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Compared to mail surveys,e-mail surveys offer time and cost advantages,especially in large surveys.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters