Question 1

According to the text,samples drawn randomly from different populations are termed ________.

Accepted Answer

A)  dependent samples 
B)  parallel samples 
C)  exclusive samples 
D)  independent samples 
E)  divergent samples 
A)  dependent samples 
B)  parallel samples 
C)  exclusive samples 
D)  independent samples 
E)  divergent samples

Question 2

________ may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.

Accepted Answer

A)  Covariance 
B)  Standardization 
C)  Correlation 
D)  Regression 
E)  Analysis of variance 
A)  Covariance 
B)  Standardization 
C)  Correlation 
D)  Regression 
E)  Analysis of variance

Question 3

Examples of hypotheses related to paired samples include all of the following EXCEPT ________.

Accepted Answer

A)  shoppers consider brand name to be more important than price while purchasing fashion clothing 
B)  households spend more money on pizza than they do on hamburgers 
C)  the proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines 
D)  the new service plan will be preferred by at least 70 percent of the customers 
E)  the proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account 
A)  shoppers consider brand name to be more important than price while purchasing fashion clothing 
B)  households spend more money on pizza than they do on hamburgers 
C)  the proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines 
D)  the new service plan will be preferred by at least 70 percent of the customers 
E)  the proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account

Question 4

The ________ is computed as the ratio of two sample variances.

Accepted Answer

A)  F statistic 
B)  p statistic 
C)  t statistic 
D)  z statistic 
E)  chi-square statistic 
A)  F statistic 
B)  p statistic 
C)  t statistic 
D)  z statistic 
E)  chi-square statistic

Question 5

The ________ is a symmetric bell-shaped distribution that is useful for small sample testing.

Accepted Answer

A)  F distribution 
B)  p distribution 
C)  t distribution 
D)  z distribution 
E)  chi-square distribution 
A)  F distribution 
B)  p distribution 
C)  t distribution 
D)  z distribution 
E)  chi-square distribution

Question 6

The multiple correlation coefficient,R,can also be viewed as the simple correlation coefficient,r,between Y and Ŷ.

Accepted Answer

A) True 
 B)False

Question 7

A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.

Accepted Answer

A) True 
 B)False

Question 8

According to the text,samples drawn randomly from different populations are termed independent samples.

Accepted Answer

A) True 
 B)False

Question 9

R² cannot decrease as more independent variables are added to the regression equation.

Accepted Answer

A) True 
 B)False

Question 10

In a short essay,describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

Accepted Answer

Independent samples are two sampl

Question 11

________ is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Accepted Answer

A)  Regression analysis 
B)  Covariance analysis 
C)  Deviation analysis 
D)  Correlation analysis 
E)  Functional linear analysis 
A)  Regression analysis 
B)  Covariance analysis 
C)  Deviation analysis 
D)  Correlation analysis 
E)  Functional linear analysis

Question 12

A t-test of sample variance may be performed if it is not known whether the two populations have equal variance.

Accepted Answer

A) True 
 B)False

Question 13

If the probability of F is greater than the significance level α,________ and ________ should be used.

Accepted Answer

A)  H₀ is rejected; t based on "equal variances not assumed" 
B)  H₀ is not rejected; t based on "equal variances assumed" 
C)  H₀ is rejected; t based on "equal variances assumed" 
D)  H₀ is not rejected; t based on "equal variances not assumed" 
E)  H₁ is not rejected; t based on "equal variances not assumed" 
A)  H₀ is rejected; t based on "equal variances not assumed" 
B)  H₀ is not rejected; t based on "equal variances assumed" 
C)  H₀ is rejected; t based on "equal variances assumed" 
D)  H₀ is not rejected; t based on "equal variances not assumed" 
E)  H₁ is not rejected; t based on "equal variances not assumed"

Question 14

The product moment correlation is also referred to as all of the following EXCEPT ________.

Accepted Answer

A)  simple correlation 
B)  bivariate correlation 
C)  correlation coefficient 
D)  Pearson correlation 
E)  F-statistic 
A)  simple correlation 
B)  bivariate correlation 
C)  correlation coefficient 
D)  Pearson correlation 
E)  F-statistic

Question 15

A procedure for deriving a mathematical relationship,in the form of an equation,between a single metric dependent variable and a single metric independent variable is called ________.

Accepted Answer

A)  univariate regression 
B)  bivariate regression 
C)  multivariate regression 
D)  parallel regression 
E)  pairwise regression 
A)  univariate regression 
B)  bivariate regression 
C)  multivariate regression 
D)  parallel regression 
E)  pairwise regression

Question 16

________ involves testing the significance of the overall regression equation as well as specific partial regression coefficients.

Accepted Answer

A)  Correlation analysis 
B)  Significance testing 
C)  Regression analysis 
D)  Factor analysis 
E)  Residual analysis 
A)  Correlation analysis 
B)  Significance testing 
C)  Regression analysis 
D)  Factor analysis 
E)  Residual analysis

Question 17

A two-tailed test is more conservative than the corresponding one-tailed test.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

Accepted Answer

A)  The market share for the new product will exceed 15 percent. 
B)  The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany. 
C)  At least 65 percent of customers will like the new package design. 
D)  The average monthly household expenditure on groceries exceeds $500. 
E)  The new service plan will be preferred by at least 70 percent of the customers. 
A)  The market share for the new product will exceed 15 percent. 
B)  The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany. 
C)  At least 65 percent of customers will like the new package design. 
D)  The average monthly household expenditure on groceries exceeds $500. 
E)  The new service plan will be preferred by at least 70 percent of the customers.

Question 19

The term used to denote the standardized regression coefficient is called the alpha coefficient.

Accepted Answer

A) True 
 B)False

Question 20

Regression analysis is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Accepted Answer

A) True 
 B)False

According to the text,samples drawn randomly from different populations are termed ________.

________ may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.

Examples of hypotheses related to paired samples include all of the following EXCEPT ________.

The ________ is computed as the ratio of two sample variances.

The ________ is a symmetric bell-shaped distribution that is useful for small sample testing.

The multiple correlation coefficient,R,can also be viewed as the simple correlation coefficient,r,between Y and Ŷ.

A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.

According to the text,samples drawn randomly from different populations are termed independent samples.

R² cannot decrease as more independent variables are added to the regression equation.

In a short essay,describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

________ is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

A t-test of sample variance may be performed if it is not known whether the two populations have equal variance.

If the probability of F is greater than the significance level α, and should be used.

The product moment correlation is also referred to as all of the following EXCEPT ________.

A procedure for deriving a mathematical relationship,in the form of an equation,between a single metric dependent variable and a single metric independent variable is called ________.

________ involves testing the significance of the overall regression equation as well as specific partial regression coefficients.

A two-tailed test is more conservative than the corresponding one-tailed test.

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

The term used to denote the standardized regression coefficient is called the alpha coefficient.

Regression analysis is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

Exam 12: Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

According to the text,samples drawn randomly from different populations are termed ________.

________ may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.

Examples of hypotheses related to paired samples include all of the following EXCEPT ________.

The ________ is computed as the ratio of two sample variances.

The ________ is a symmetric bell-shaped distribution that is useful for small sample testing.

The multiple correlation coefficient,R,can also be viewed as the simple correlation coefficient,r,between Y and Ŷ.

A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.

According to the text,samples drawn randomly from different populations are termed independent samples.

R² cannot decrease as more independent variables are added to the regression equation.

In a short essay,describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

________ is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

A t-test of sample variance may be performed if it is not known whether the two populations have equal variance.

If the probability of F is greater than the significance level α,________ and ________ should be used.

The product moment correlation is also referred to as all of the following EXCEPT ________.

A procedure for deriving a mathematical relationship,in the form of an equation,between a single metric dependent variable and a single metric independent variable is called ________.

________ involves testing the significance of the overall regression equation as well as specific partial regression coefficients.

A two-tailed test is more conservative than the corresponding one-tailed test.

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

The term used to denote the standardized regression coefficient is called the alpha coefficient.

Regression analysis is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

If the probability of F is greater than the significance level α, and should be used.