Question 1

According to the text,the ________ measures the linear association between two metric variables.

Accepted Answer

A)  regression analysis coefficient 
B)  covariance coefficient 
C)  analysis of variance coefficient 
D)  product moment correlation coefficient 
E)  F-statistic 
A)  regression analysis coefficient 
B)  covariance coefficient 
C)  analysis of variance coefficient 
D)  product moment correlation coefficient 
E)  F-statistic

Question 2

In the case of conducting the t-test on the means of two samples of observations,the samples can be ________ or ________.

Accepted Answer

A)  independent; random 
B)  random; exclusive 
C)  exclusive; dependent 
D)  independent; paired 
E)  set-up; breakdown 
A)  independent; random 
B)  random; exclusive 
C)  exclusive; dependent 
D)  independent; paired 
E)  set-up; breakdown

Question 3

In the case of conducting the t-test on the means of two samples of observations,the samples can be independent or paired.

Accepted Answer

A) True 
 B)False

Question 4

The t distribution is a symmetric bell-shaped distribution that is useful for small sample testing.

Accepted Answer

A) True 
 B)False

Question 5

A statistic summarizing the strength of association between two metric variables is called the ________.

Accepted Answer

A)  product moment correlation 
B)  covariance correlation 
C)  inverse correlation 
D)  bivariate correlation 
E)  F-statistic 
A)  product moment correlation 
B)  covariance correlation 
C)  inverse correlation 
D)  bivariate correlation 
E)  F-statistic

Question 6

Standardization may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.

Accepted Answer

A) True 
 B)False

Question 7

The F statistic is computed as the ratio of two sample variances.

Accepted Answer

A) True 
 B)False

Question 8

In advertising testing,attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand.A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

Accepted Answer

A) True 
 B)False

Question 9

________ derives a mathematical equation in the form of a straight line between a single metric criterion variable and a single metric predictor variable.

Accepted Answer

A)  Bivariate regression 
B)  Standard deviation 
C)  Standard error of the mean 
D)  Analysis of variance 
E)  Functional linear analysis 
A)  Bivariate regression 
B)  Standard deviation 
C)  Standard error of the mean 
D)  Analysis of variance 
E)  Functional linear analysis

Question 10

In a short essay,discuss multiple regression and the multiple regression model.

Accepted Answer

Multiple regression is a statisti

Question 11

A test for differences in the means of paired samples is called the ________.

Accepted Answer

A)  paired samples t-test 
B)  paired samples F-test 
C)  paired samples p-test 
D)  paired samples z-test 
E)  paired samples ratio test 
A)  paired samples t-test 
B)  paired samples F-test 
C)  paired samples p-test 
D)  paired samples z-test 
E)  paired samples ratio test

Question 12

The F statistic is computed as the ratio of two sample means.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is the first step in hypothesis testing based on the t statistic?

Accepted Answer

A)  Select the appropriate formula for the t statistic. 
B)  Take one or two samples and compute the mean. 
C)  Select a significance level α for testing. 
D)  Refer to statistical tables. 
E)  Formulate the null (H₀) and the alternative (H₁) hypotheses. 
A)  Select the appropriate formula for the t statistic. 
B)  Take one or two samples and compute the mean. 
C)  Select a significance level α for testing. 
D)  Refer to statistical tables. 
E)  Formulate the null (H₀) and the alternative (H₁) hypotheses.

Question 14

According to the text,the ________ can be conducted on the means of one sample or two samples of observations.

Accepted Answer

A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  k-means test 
A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  k-means test

According to the text,the ________ measures the linear association between two metric variables.

In the case of conducting the t-test on the means of two samples of observations,the samples can be or .

In the case of conducting the t-test on the means of two samples of observations,the samples can be independent or paired.

The t distribution is a symmetric bell-shaped distribution that is useful for small sample testing.

A statistic summarizing the strength of association between two metric variables is called the ________.

Standardization may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.

The F statistic is computed as the ratio of two sample variances.

In advertising testing,attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand.A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

________ derives a mathematical equation in the form of a straight line between a single metric criterion variable and a single metric predictor variable.

In a short essay,discuss multiple regression and the multiple regression model.

A test for differences in the means of paired samples is called the ________.

The F statistic is computed as the ratio of two sample means.

Which of the following is the first step in hypothesis testing based on the t statistic?

According to the text,the ________ can be conducted on the means of one sample or two samples of observations.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

Exam 12: Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

According to the text,the ________ measures the linear association between two metric variables.

In the case of conducting the t-test on the means of two samples of observations,the samples can be ________ or ________.

In the case of conducting the t-test on the means of two samples of observations,the samples can be independent or paired.

The t distribution is a symmetric bell-shaped distribution that is useful for small sample testing.

A statistic summarizing the strength of association between two metric variables is called the ________.

Standardization may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients.

The F statistic is computed as the ratio of two sample variances.

In advertising testing,attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand.A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

________ derives a mathematical equation in the form of a straight line between a single metric criterion variable and a single metric predictor variable.

In a short essay,discuss multiple regression and the multiple regression model.

A test for differences in the means of paired samples is called the ________.

The F statistic is computed as the ratio of two sample means.

Which of the following is the first step in hypothesis testing based on the t statistic?

According to the text,the ________ can be conducted on the means of one sample or two samples of observations.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

In the case of conducting the t-test on the means of two samples of observations,the samples can be or .