Exam 13: Report Preparation and Presentation

Which of the following sections of the report gives the background to the problem,highlights discussions with the decision makers and industry experts,and discusses the secondary data analysis,the qualitative research that was conducted,and the factors that were considered?

(Multiple Choice)

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Question 61

Data should be arranged in a table to emphasize the most ________.

(Multiple Choice)

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Question 62

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

(True/False)

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(36)

Question 63

When writing the final report,the researcher should draw conclusions but should not make recommendations.

(True/False)

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Question 64

A ________ is a chart that connects a series of data points using continuous lines.

(Multiple Choice)

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(40)

Question 65

Unexpectedly low response rates should be reported to the client.

(True/False)

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(27)

Question 66

Which of the following should be included in the limitations and caveats section of the research report?

(Multiple Choice)

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Question 67

As a general guideline,a pie chart should not require more than four sections.

(True/False)

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(34)

Question 68

The researcher must make sure that management does not overly rely on the research results or use them for unintended purposes,such as projecting them to unintended populations.

(True/False)

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(33)

Question 69

The ________ should identify the need for further action on the part of the client,such as implementation of the findings or further research that should be undertaken.

(Multiple Choice)

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(35)

Question 70

A round chart divided into sections is called a ________.

(Multiple Choice)

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(35)

Question 71

An important reason for client follow-up is to ________.

(Multiple Choice)

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(38)

Question 72

The KISS 'em principle stands for Keep It Short,Stupid!

(True/False)

4.7/5

(44)

Question 73

________ are designations placed in the left-hand column of a table.

(Multiple Choice)

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(39)

Question 74

A ________ authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

(Multiple Choice)

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(31)

Question 75

According to the text,a ________ is not useful for displaying relationships over time or relationships among several variables.

(Multiple Choice)

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(34)

Question 76

Dots or hyphens that are used to impart uniformity and improve readability of a table are called ________.

(Multiple Choice)

4.7/5

(44)

Question 77

Each report will have a unique character based on the personalities,responsibilities,etc.,of the researcher and the decision maker to whom the report is addressed.

(True/False)

4.7/5

(39)

Question 78

A report should be as brief as possible but not at the expense of completeness.

(True/False)

4.9/5

(45)

Question 79

Which of the following are advantages to publishing marketing research reports on the Web?

(Multiple Choice)

4.9/5

(38)

Question 80

Showing 61 - 80 of 90

Which of the following sections of the report gives the background to the problem,highlights discussions with the decision makers and industry experts,and discusses the secondary data analysis,the qualitative research that was conducted,and the factors that were considered?

Data should be arranged in a table to emphasize the most ________.

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

When writing the final report,the researcher should draw conclusions but should not make recommendations.

A ________ is a chart that connects a series of data points using continuous lines.

Unexpectedly low response rates should be reported to the client.

Which of the following should be included in the limitations and caveats section of the research report?

As a general guideline,a pie chart should not require more than four sections.

The researcher must make sure that management does not overly rely on the research results or use them for unintended purposes,such as projecting them to unintended populations.

The ________ should identify the need for further action on the part of the client,such as implementation of the findings or further research that should be undertaken.

A round chart divided into sections is called a ________.

An important reason for client follow-up is to ________.

The KISS 'em principle stands for Keep It Short,Stupid!

________ are designations placed in the left-hand column of a table.

A ________ authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

According to the text,a ________ is not useful for displaying relationships over time or relationships among several variables.

Dots or hyphens that are used to impart uniformity and improve readability of a table are called ________.

Each report will have a unique character based on the personalities,responsibilities,etc.,of the researcher and the decision maker to whom the report is addressed.

A report should be as brief as possible but not at the expense of completeness.

Which of the following are advantages to publishing marketing research reports on the Web?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

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