Question 1

The ________ is an extremely important part of the report,as this is often the only portion of the report that executives read.

Accepted Answer

A)  executive summary 
B)  problem definition section 
C)  research design section 
D)  conclusions and recommendations section 
E)  the invoice statement 
A)  executive summary 
B)  problem definition section 
C)  research design section 
D)  conclusions and recommendations section 
E)  the invoice statement

Question 2

Which of the following is NOT a step in the report preparation and presentation process?

Accepted Answer

A)  questionnaire design 
B)  data analysis 
C)  oral presentation 
D)  research follow-up 
E)  interpretations, conclusions, and recommendations 
A)  questionnaire design 
B)  data analysis 
C)  oral presentation 
D)  research follow-up 
E)  interpretations, conclusions, and recommendations

Question 3

According to the text,every table should have a number and a title.

Accepted Answer

A) True 
 B)False

Question 4

The first step in the report preparation and presentation process is problem definition.

Accepted Answer

A) True 
 B)False

Question 5

Blogs can also provide an avenue for a company to obtain consumer reaction to the research findings as well as their feedback on the decisions made and actions taken by the company based on the research findings.

Accepted Answer

A) True 
 B)False

Question 6

The letter of transmittal should identify the need for further action on the part of the client,such as implementation of the findings or further research that should be undertaken.

Accepted Answer

A) True 
 B)False

Question 7

A marketing research firm should produce reports that are uniform across clients and follow the same format.

Accepted Answer

A) True 
 B)False

Question 8

If ease of locating items is critical,a(n)________ arrangement of the data in a table is most appropriate.

Accepted Answer

A)  numerical 
B)  current ranking 
C)  alphabetical 
D)  random 
E)  catalogued 
A)  numerical 
B)  current ranking 
C)  alphabetical 
D)  random 
E)  catalogued

Question 9

If a research report will be used across different countries and languages only one report should be prepared.

Accepted Answer

A) True 
 B)False

Question 10

Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings.

Accepted Answer

A) True 
 B)False

Question 11

A graphical depiction that makes use of small pictures or symbols to display the data is called a ________.

Accepted Answer

A)  pictograph 
B)  pie chart 
C)  line chart 
D)  histogram 
E)  symbology 
A)  pictograph 
B)  pie chart 
C)  line chart 
D)  histogram 
E)  symbology

Question 12

In a short essay,discuss the importance of the report and its presentation for a marketing research project.

Accepted Answer

The report and its presentation are the

Question 13

In a pictograph,the area of each section,as a percentage of the total circle,reflects the percentage associated with the value of a specific variable.

Accepted Answer

A) True 
 B)False

Question 14

After the oral presentation,the researcher should ________.

Accepted Answer

A)  help the client understand the findings 
B)  help the client implement the findings 
C)  evaluate the entire marketing research project 
D)  all of the above 
E)  none of the above 
A)  help the client understand the findings 
B)  help the client implement the findings 
C)  evaluate the entire marketing research project 
D)  all of the above 
E)  none of the above

Question 15

________ is the last step in the marketing research project.

Accepted Answer

A)  Data collection 
B)  Questionnaire coding 
C)  Data analysis 
D)  Research design 
E)  Report preparation and presentation 
A)  Data collection 
B)  Questionnaire coding 
C)  Data analysis 
D)  Research design 
E)  Report preparation and presentation

Question 16

According to the text,the key to an effective presentation is ________.

Accepted Answer

A)  advanced technology 
B)  preparation 
C)  detailed descriptions 
D)  professionalism 
E)  video equipment 
A)  advanced technology 
B)  preparation 
C)  detailed descriptions 
D)  professionalism 
E)  video equipment

Question 17

According to the text,every table should have a ________ and a ________.

Accepted Answer

A)  footnote; title 
B)  summary; footnote 
C)  title; summary 
D)  number; title 
E)  header; footer 
A)  footnote; title 
B)  summary; footnote 
C)  title; summary 
D)  number; title 
E)  header; footer

Question 18

The first step in the report preparation and presentation process is ________.

Accepted Answer

A)  data analysis 
B)  problem definition 
C)  recommendations 
D)  research follow-up 
E)  interpretations, conclusions, and recommendations 
A)  data analysis 
B)  problem definition 
C)  recommendations 
D)  research follow-up 
E)  interpretations, conclusions, and recommendations

Question 19

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

Accepted Answer

Report preparation and presentation invo

Question 20

Report preparation and presentation is the last step in the marketing research project.

Accepted Answer

A) True 
 B)False

The ________ is an extremely important part of the report,as this is often the only portion of the report that executives read.

Which of the following is NOT a step in the report preparation and presentation process?

According to the text,every table should have a number and a title.

The first step in the report preparation and presentation process is problem definition.

Blogs can also provide an avenue for a company to obtain consumer reaction to the research findings as well as their feedback on the decisions made and actions taken by the company based on the research findings.

The letter of transmittal should identify the need for further action on the part of the client,such as implementation of the findings or further research that should be undertaken.

A marketing research firm should produce reports that are uniform across clients and follow the same format.

If ease of locating items is critical,a(n)________ arrangement of the data in a table is most appropriate.

If a research report will be used across different countries and languages only one report should be prepared.

Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings.

A graphical depiction that makes use of small pictures or symbols to display the data is called a ________.

In a short essay,discuss the importance of the report and its presentation for a marketing research project.

In a pictograph,the area of each section,as a percentage of the total circle,reflects the percentage associated with the value of a specific variable.

After the oral presentation,the researcher should ________.

________ is the last step in the marketing research project.

According to the text,the key to an effective presentation is ________.

According to the text,every table should have a and a .

The first step in the report preparation and presentation process is ________.

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

Report preparation and presentation is the last step in the marketing research project.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Filters

Exam 13: Report Preparation and Presentation

The ________ is an extremely important part of the report,as this is often the only portion of the report that executives read.

Which of the following is NOT a step in the report preparation and presentation process?

According to the text,every table should have a number and a title.

The first step in the report preparation and presentation process is problem definition.

Blogs can also provide an avenue for a company to obtain consumer reaction to the research findings as well as their feedback on the decisions made and actions taken by the company based on the research findings.

The letter of transmittal should identify the need for further action on the part of the client,such as implementation of the findings or further research that should be undertaken.

A marketing research firm should produce reports that are uniform across clients and follow the same format.

If ease of locating items is critical,a(n)________ arrangement of the data in a table is most appropriate.

If a research report will be used across different countries and languages only one report should be prepared.

Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings.

A graphical depiction that makes use of small pictures or symbols to display the data is called a ________.

In a short essay,discuss the importance of the report and its presentation for a marketing research project.

In a pictograph,the area of each section,as a percentage of the total circle,reflects the percentage associated with the value of a specific variable.

After the oral presentation,the researcher should ________.

________ is the last step in the marketing research project.

According to the text,the key to an effective presentation is ________.

According to the text,every table should have a ________ and a ________.

The first step in the report preparation and presentation process is ________.

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

Report preparation and presentation is the last step in the marketing research project.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Filters

According to the text,every table should have a and a .