Question 1

The services of full-service suppliers can be categorized into all of the following types of services EXCEPT:

Accepted Answer

A)  syndicated services. 
B)  environmental services. 
C)  customized services. 
D)  Internet services. 
E)  B and D 
A)  syndicated services. 
B)  environmental services. 
C)  customized services. 
D)  Internet services. 
E)  B and D

Question 2

Promotion is considered an uncontrollable environmental factor.

Accepted Answer

A) True 
 B)False

Question 3

Problem-identification research is typically used to address pricing issues.

Accepted Answer

A) True 
 B)False

Question 4

In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment,the marketing manager for Sony decided to use the billing information Sony has for these national retailers.This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change.In doing so,the marketing manager for Sony utilized which one of the following?

Accepted Answer

A)  a rolling audit 
B)  a functional system 
C)  an expert system 
D)  a decision support system 
E)  a marketing information system 
A)  a rolling audit 
B)  a functional system 
C)  an expert system 
D)  a decision support system 
E)  a marketing information system

Question 5

The first step in any marketing research project is to ________.

Accepted Answer

A)  define the problem 
B)  develop an approach to the problem 
C)  formulate the research design 
D)  correct the problem 
E)  excise the problem 
A)  define the problem 
B)  develop an approach to the problem 
C)  formulate the research design 
D)  correct the problem 
E)  excise the problem

Question 6

Market share is an example of a topic typically addressed by problem-solving research.

Accepted Answer

A) True 
 B)False

Question 7

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

Accepted Answer

A) True 
 B)False

Question 8

Data analysis services perform services that include editing competing questionnaires,developing a coding scheme,and transcribing the data onto diskettes or magnetic tapes for input into the computer.

Accepted Answer

A) True 
 B)False

Question 9

All of the following are mentioned in the text as steps to take to prepare for a career in marketing research EXCEPT:

Accepted Answer

A)  acquire computer and Internet skills. 
B)  obtain any work experience. 
C)  take courses in statistics and quantitative methods. 
D)  acquire effective written and verbal communication skills. 
E)  think creatively. 
A)  acquire computer and Internet skills. 
B)  obtain any work experience. 
C)  take courses in statistics and quantitative methods. 
D)  acquire effective written and verbal communication skills. 
E)  think creatively.

Question 10

According to the text,________ research is typically used to assess the environment and diagnose problems.

Accepted Answer

A)  problem-solving 
B)  problem-manipulation 
C)  problem-identification 
D)  problem-correction 
E)  problem exception 
A)  problem-solving 
B)  problem-manipulation 
C)  problem-identification 
D)  problem-correction 
E)  problem exception

Question 11

Competitive intelligence (CI)may sometimes use ethically questionable procedures as the end justifies the means.

Accepted Answer

A) True 
 B)False

Question 12

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

Accepted Answer

A)  transactions processing system 
B)  formal system 
C)  marketing information system 
D)  expert system 
E)  research directorate 
A)  transactions processing system 
B)  formal system 
C)  marketing information system 
D)  expert system 
E)  research directorate

Question 13

Hardware and a communication network are recognized as important components of a decision support system.

Accepted Answer

A) True 
 B)False

Question 14

Focus groups represent the main method by which syndicated services collect data.

Accepted Answer

A) True 
 B)False

Question 15

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

Accepted Answer

A) True 
 B)False

Question 16

According to the text,most of the research suppliers are Fortune 500 operations.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is most TRUE about marketing research?

Accepted Answer

A)  Marketing research follows an unpredictable path. 
B)  Marketing research is systematic. 
C)  Marketing research cannot be planned. 
D)  All of the answer selections are FALSE. 
E)  A and C are both true. 
A)  Marketing research follows an unpredictable path. 
B)  Marketing research is systematic. 
C)  Marketing research cannot be planned. 
D)  All of the answer selections are FALSE. 
E)  A and C are both true.

Question 18

The services of full-service suppliers can be categorized into syndicated,customized,and Internet services.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are important components of a decision support system EXCEPT:

Accepted Answer

A)  hardware and a communication network. 
B)  model base. 
C)  software base. 
D)  data entry procedures. 
E)  DSS user. 
A)  hardware and a communication network. 
B)  model base. 
C)  software base. 
D)  data entry procedures. 
E)  DSS user.

Question 20

Marketing research departments located within a firm are called internal suppliers.

Accepted Answer

A) True 
 B)False

The services of full-service suppliers can be categorized into all of the following types of services EXCEPT:

Promotion is considered an uncontrollable environmental factor.

Problem-identification research is typically used to address pricing issues.

The first step in any marketing research project is to ________.

Market share is an example of a topic typically addressed by problem-solving research.

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

Data analysis services perform services that include editing competing questionnaires,developing a coding scheme,and transcribing the data onto diskettes or magnetic tapes for input into the computer.

All of the following are mentioned in the text as steps to take to prepare for a career in marketing research EXCEPT:

According to the text,________ research is typically used to assess the environment and diagnose problems.

Competitive intelligence (CI)may sometimes use ethically questionable procedures as the end justifies the means.

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

Hardware and a communication network are recognized as important components of a decision support system.

Focus groups represent the main method by which syndicated services collect data.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

According to the text,most of the research suppliers are Fortune 500 operations.

Which of the following statements is most TRUE about marketing research?

The services of full-service suppliers can be categorized into syndicated,customized,and Internet services.

All of the following are important components of a decision support system EXCEPT:

Marketing research departments located within a firm are called internal suppliers.

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

The services of full-service suppliers can be categorized into all of the following types of services EXCEPT:

Promotion is considered an uncontrollable environmental factor.

Problem-identification research is typically used to address pricing issues.

The first step in any marketing research project is to ________.

Market share is an example of a topic typically addressed by problem-solving research.

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

Data analysis services perform services that include editing competing questionnaires,developing a coding scheme,and transcribing the data onto diskettes or magnetic tapes for input into the computer.

All of the following are mentioned in the text as steps to take to prepare for a career in marketing research EXCEPT:

According to the text,________ research is typically used to assess the environment and diagnose problems.

Competitive intelligence (CI)may sometimes use ethically questionable procedures as the end justifies the means.

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n)________.

Hardware and a communication network are recognized as important components of a decision support system.

Focus groups represent the main method by which syndicated services collect data.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

According to the text,most of the research suppliers are Fortune 500 operations.

Which of the following statements is most TRUE about marketing research?

The services of full-service suppliers can be categorized into syndicated,customized,and Internet services.

All of the following are important components of a decision support system EXCEPT:

Marketing research departments located within a firm are called internal suppliers.

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters