Question 1

Interviewer bias is defined as the error due to the interviewer's not following the correct interviewing procedures.

Accepted Answer

A) True 
 B)False  True

Question 2

The percentage of the total attempted interviews that are completed is referred to as response rate.

Accepted Answer

A) True 
 B)False  True

Question 3

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

Accepted Answer

A) True 
 B)False  False

Question 4

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

Accepted Answer

A)  good for physical stimuli 
B)  good control of the environment 
C)  low cost 
D)  good response rate 
E)  complex questions can be asked 
A)  good for physical stimuli 
B)  good control of the environment 
C)  low cost 
D)  good response rate 
E)  complex questions can be asked

Question 6

Which of the following types of incentives is included with the survey or questionnaire?

Accepted Answer

A)  promised incentive 
B)  observed incentive 
C)  prepaid incentive 
D)  virtual incentive 
E)  Hollywood incentive 
A)  promised incentive 
B)  observed incentive 
C)  prepaid incentive 
D)  virtual incentive 
E)  Hollywood incentive

Question 7

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Accepted Answer

A)  Social desirability 
B)  Interviewer bias 
C)  Nonresponse bias 
D)  Efficiency effect 
E)  Sample control 
A)  Social desirability 
B)  Interviewer bias 
C)  Nonresponse bias 
D)  Efficiency effect 
E)  Sample control

Question 8

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

Accepted Answer

A) True 
 B)False

Question 9

In CAPI,interviewer bias is reduced because the computer administers the interview.

Accepted Answer

A) True 
 B)False

Question 10

In a short essay,list and discuss the three primary methods researchers use in an attempt to improve response rates.

Accepted Answer

a.Prior notification - this consists of

Question 11

Which of the survey methods listed below is preferable when using physical stimuli?

Accepted Answer

A)  In-home 
B)  mall intercept 
C)  CAPI 
D)  A and C only 
E)  A, B and C 
A)  In-home 
B)  mall intercept 
C)  CAPI 
D)  A and C only 
E)  A, B and C

Question 12

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

Accepted Answer

A)  good response rate 
B)  low cost 
C)  low potential for interviewer bias 
D)  good for physical stimuli 
E)  very good control of environment 
A)  good response rate 
B)  low cost 
C)  low potential for interviewer bias 
D)  good for physical stimuli 
E)  very good control of environment

Question 13

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Accepted Answer

A) True 
 B)False

Question 14

A list of the disadvantages of telephone interviewing would include which of the following?

Accepted Answer

A)  Questioning is restricted to the spoken word. 
B)  Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. 
C)  Personal rapport and commitment are difficult to establish. 
D)  Respondents are less tolerant of lengthy interviews. 
E)  all of the above 
A)  Questioning is restricted to the spoken word. 
B)  Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. 
C)  Personal rapport and commitment are difficult to establish. 
D)  Respondents are less tolerant of lengthy interviews. 
E)  all of the above

Question 15

All of the following are advantages of using the survey method EXCEPT:

Accepted Answer

A)  easy to use. 
B)  reliability. 
C)  accuracy. 
D)  simplicity. 
E)  A and C 
A)  easy to use. 
B)  reliability. 
C)  accuracy. 
D)  simplicity. 
E)  A and C

Question 16

The percentage of the total attempted interviews that are completed is referred to as ________.

Accepted Answer

A)  sample control 
B)  response rate 
C)  social desirability 
D)  interviewer bias 
E)  cooperation rate 
A)  sample control 
B)  response rate 
C)  social desirability 
D)  interviewer bias 
E)  cooperation rate

Question 17

Which of the following elements is NOT included in an Internet survey system?

Accepted Answer

A)  questionnaire design 
B)  web server 
C)  database 
D)  data delivery program 
E)  pre-programmed incentives 
A)  questionnaire design 
B)  web server 
C)  database 
D)  data delivery program 
E)  pre-programmed incentives

Question 18

Telephone interviewing is the dominant mode of administering questionnaires in ________.

Accepted Answer

A)  the United States 
B)  Canada 
C)  Sweden 
D)  A and B only 
E)  A, B, and C 
A)  the United States 
B)  Canada 
C)  Sweden 
D)  A and B only 
E)  A, B, and C

Question 19

In a short essay,list and discuss the three categories of personal interviewing methods.

Accepted Answer

a.Personal in-home interviews - in this

Question 20

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT:

Accepted Answer

A)  high interviewer bias. 
B)  limited to simple questions. 
C)  low sample control. 
D)  low response rate. 
E)  moderate quantity of data. 
A)  high interviewer bias. 
B)  limited to simple questions. 
C)  low sample control. 
D)  low response rate. 
E)  moderate quantity of data.

Interviewer bias is defined as the error due to the interviewer's not following the correct interviewing procedures.

The percentage of the total attempted interviews that are completed is referred to as response rate.

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

Which of the following types of incentives is included with the survey or questionnaire?

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

In CAPI,interviewer bias is reduced because the computer administers the interview.

In a short essay,list and discuss the three primary methods researchers use in an attempt to improve response rates.

Which of the survey methods listed below is preferable when using physical stimuli?

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

A list of the disadvantages of telephone interviewing would include which of the following?

All of the following are advantages of using the survey method EXCEPT:

The percentage of the total attempted interviews that are completed is referred to as ________.

Which of the following elements is NOT included in an Internet survey system?

Telephone interviewing is the dominant mode of administering questionnaires in ________.

In a short essay,list and discuss the three categories of personal interviewing methods.

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 7: Descriptive Research Design: Survey and Observation

Interviewer bias is defined as the error due to the interviewer's not following the correct interviewing procedures.

The percentage of the total attempted interviews that are completed is referred to as response rate.

The collection of survey data through social media sites can be automated,but does not allow the researcher to customize reach to various segments of consumers.

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

Which of the following types of incentives is included with the survey or questionnaire?

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

In CAPI,interviewer bias is reduced because the computer administers the interview.

In a short essay,list and discuss the three primary methods researchers use in an attempt to improve response rates.

Which of the survey methods listed below is preferable when using physical stimuli?

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

A list of the disadvantages of telephone interviewing would include which of the following?

All of the following are advantages of using the survey method EXCEPT:

The percentage of the total attempted interviews that are completed is referred to as ________.

Which of the following elements is NOT included in an Internet survey system?

Telephone interviewing is the dominant mode of administering questionnaires in ________.

In a short essay,list and discuss the three categories of personal interviewing methods.

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters