Exam 8: Causal Research Design: Experimentation
Exam 1: Introduction to Marketing Research84 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach88 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data69 Questions
Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data91 Questions
Exam 6: Exploratory Research Design: Qualitative Research94 Questions
Exam 7: Descriptive Research Design: Survey and Observation96 Questions
Exam 8: Causal Research Design: Experimentation102 Questions
Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling98 Questions
Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques97 Questions
Exam 11: Questionnaire and Form Design92 Questions
Exam 12: Sampling: Design and Procedures90 Questions
Exam 13: Sampling: Final and Initial Sample Size Determination88 Questions
Exam 14: Fieldwork: Data Collection91 Questions
Exam 15: Data Preparation and Analysis Strategy91 Questions
Exam 16: Frequency Distribution,hypothesis Testing,and Cross-Tabulation92 Questions
Exam 17: Hypothesis Testing Related to Differences88 Questions
Exam 18: Correlation and Regression91 Questions
Exam 19: Report Preparation and Presentation89 Questions
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An experimental design in which the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.
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(True/False)
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Correct Answer:
True
An effect in which a prior measurement affects the test unit's response to the independent variable is called nonresponse bias.
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(True/False)
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Correct Answer:
False
Consumers are good examples of dependent variables.
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(True/False)
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Correct Answer:
False
________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.
(Multiple Choice)
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Opinions,tastes,and preferences in virtual worlds are the same as in a real setting.
(True/False)
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A time series design that includes another group of test units to serve as a control group is called a multiple time series design.
(True/False)
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"History" refers to the occurrence of events before the experiment.
(True/False)
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In a short essay,describe the four broad categories of experimental designs and discuss the various applications of each design category.
(Essay)
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In the virtual world,it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world.
(True/False)
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According to the text,experiments can be described in terms of all of the following EXCEPT:
(Multiple Choice)
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A time series design that includes another group of test units to serve as a control group is called a(n)________.
(Multiple Choice)
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An experimental design in which the test units are assigned randomly and the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the ________.
(Multiple Choice)
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According to the text,experiments can be described in terms of interdependent variables.
(True/False)
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Variables,other than the independent variables that influence the response of the test units are called ________.
(Multiple Choice)
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With experimental designs,it is possible to control for some of the extraneous variables.
(True/False)
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According to the text,which of the following are the most common statistical designs?
(Multiple Choice)
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According to the text,an experimental group is the group exposed to the manipulated independent variable.
(True/False)
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A ________ involves measurement of behavior,attitudes,or perceptions in the environment in which they occur.
(Multiple Choice)
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Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.
(Multiple Choice)
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