Question 1

The manipulation of one or more independent variables is a characteristic of which of the following types of research designs?

Accepted Answer

A)  exploratory research 
B)  descriptive research 
C)  causal research 
D)  objective research 
E)  conditional research 
A)  exploratory research 
B)  descriptive research 
C)  causal research 
D)  objective research 
E)  conditional research C

Question 2

According to the text,exploratory research can benefit from use of survey of experts and analysis of secondary data.

Accepted Answer

A) True 
 B)False  True

Question 3

Exploratory research should NOT be used for which of the following situations that Adidas may face ________.

Accepted Answer

A)  to understand purchase and consumption behavior of heavy users of athletic shoes 
B)  to understand the positive impact of celebrity endorsements on its image 
C)  to investigate the reasons why Adidas has a lower market share as compared to Nike in the United States 
D)  to develop a profile of the target market in order to make advertising placement decisions 
E)  to develop hypotheses - Are heavy users of athletic shoes more brand conscious than light users? 
A)  to understand purchase and consumption behavior of heavy users of athletic shoes 
B)  to understand the positive impact of celebrity endorsements on its image 
C)  to investigate the reasons why Adidas has a lower market share as compared to Nike in the United States 
D)  to develop a profile of the target market in order to make advertising placement decisions 
E)  to develop hypotheses - Are heavy users of athletic shoes more brand conscious than light users? D

Question 4

The manipulation of one or more independent variables is a characteristic of causal research.

Accepted Answer

A) True 
 B)False

Question 5

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Accepted Answer

A)  Descriptive research 
B)  Causal research 
C)  Exploratory research 
D)  Subjective research 
E)  Conditional research 
A)  Descriptive research 
B)  Causal research 
C)  Exploratory research 
D)  Subjective research 
E)  Conditional research

Question 6

When repeating a project for a previous client,a research proposal is not necessary.

Accepted Answer

A) True 
 B)False

Question 7

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Accepted Answer

A)  problem definition 
B)  research design 
C)  fieldwork design 
D)  data preparation and analysis 
E)  research directive 
A)  problem definition 
B)  research design 
C)  fieldwork design 
D)  data preparation and analysis 
E)  research directive

Question 8

According to the text,the main method of causal research is a panel.

Accepted Answer

A) True 
 B)False

Question 9

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

Accepted Answer

A)  Exploratory research 
B)  Conclusive research 
C)  Descriptive research 
D)  Causal research 
E)  Directed research 
A)  Exploratory research 
B)  Conclusive research 
C)  Descriptive research 
D)  Causal research 
E)  Directed research

Question 10

When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances,it would be most effective to conduct ________.

Accepted Answer

A)  focus groups by gender 
B)  only secondary data collection 
C)  focus groups composed of both males and females 
D)  interviews with several in-country experts now living in the United States 
E)  one-on-one depth interviews matching respondents and interviewers by gender 
A)  focus groups by gender 
B)  only secondary data collection 
C)  focus groups composed of both males and females 
D)  interviews with several in-country experts now living in the United States 
E)  one-on-one depth interviews matching respondents and interviewers by gender

Question 11

According to the text,exploratory research can benefit from use of all of the following methods EXCEPT:

Accepted Answer

A)  survey of experts. 
B)  quantitative data such as structured surveys. 
C)  pilot surveys. 
D)  analysis of secondary data. 
E)  qualitative research. 
A)  survey of experts. 
B)  quantitative data such as structured surveys. 
C)  pilot surveys. 
D)  analysis of secondary data. 
E)  qualitative research.

Question 12

Causal research is very versatile and can be used at any point in a study.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a characteristic of descriptive research designs?

Accepted Answer

A)  flexible 
B)  marked by the prior formulation of specific hypothesis 
C)  versatile 
D)  often the front end of total research 
E)  supporting 
A)  flexible 
B)  marked by the prior formulation of specific hypothesis 
C)  versatile 
D)  often the front end of total research 
E)  supporting

Question 14

When little is known about the problem situation,it is desirable to begin with descriptive research.

Accepted Answer

A) True 
 B)False

Question 15

A ________ consists of a sample of respondents,generally households that have agreed to provide information over an extended period.

Accepted Answer

A)  focus group 
B)  panel 
C)  hypothesis 
D)  theory 
E)  research mix 
A)  focus group 
B)  panel 
C)  hypothesis 
D)  theory 
E)  research mix

Question 16

According to the text,a longitudinal design provides a series of pictures,which track the changes that take place over time.

Accepted Answer

A) True 
 B)False

Question 17

A disadvantage of a longitudinal design would be ________.

Accepted Answer

A)  detecting change 
B)  amount of data that can be collected 
C)  accuracy of data collected 
D)  lower expenses 
E)  response bias 
A)  detecting change 
B)  amount of data that can be collected 
C)  accuracy of data collected 
D)  lower expenses 
E)  response bias

Question 18

Nonsampling errors are frequently attributed to all of the following EXCEPT:

Accepted Answer

A)  the researcher. 
B)  the competition. 
C)  the interviewer. 
D)  the respondent. 
E)  C and D 
A)  the researcher. 
B)  the competition. 
C)  the interviewer. 
D)  the respondent. 
E)  C and D

Question 19

Which of the following is the best example in which to apply causal research?

Accepted Answer

A)  the Andrew Jergens Company periodically conducting surveys to measure consumer's perceptions, attitudes and use of soap bars and related personal care products 
B)  to determine the relationship between sales promotion and advertising expenditures and sales of Mercedes 
C)  to gain insights on why Nokia is losing market share in Asia 
D)  to understand how consumers evaluate the Home Depot brand compared to competing brands 
E)  one-on-one depth interviews matching respondents and interviewers by gender 
A)  the Andrew Jergens Company periodically conducting surveys to measure consumer's perceptions, attitudes and use of soap bars and related personal care products 
B)  to determine the relationship between sales promotion and advertising expenditures and sales of Mercedes 
C)  to gain insights on why Nokia is losing market share in Asia 
D)  to understand how consumers evaluate the Home Depot brand compared to competing brands 
E)  one-on-one depth interviews matching respondents and interviewers by gender

Question 20

Private communities are primarily built for discovery and insight purposes and are called MROCs (Marketing Research Online Communities).

Accepted Answer

A) True 
 B)False

The manipulation of one or more independent variables is a characteristic of which of the following types of research designs?

According to the text,exploratory research can benefit from use of survey of experts and analysis of secondary data.

Exploratory research should NOT be used for which of the following situations that Adidas may face ________.

The manipulation of one or more independent variables is a characteristic of causal research.

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

When repeating a project for a previous client,a research proposal is not necessary.

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

According to the text,the main method of causal research is a panel.

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances,it would be most effective to conduct ________.

According to the text,exploratory research can benefit from use of all of the following methods EXCEPT:

Causal research is very versatile and can be used at any point in a study.

Which of the following is a characteristic of descriptive research designs?

When little is known about the problem situation,it is desirable to begin with descriptive research.

A ________ consists of a sample of respondents,generally households that have agreed to provide information over an extended period.

According to the text,a longitudinal design provides a series of pictures,which track the changes that take place over time.

A disadvantage of a longitudinal design would be ________.

Nonsampling errors are frequently attributed to all of the following EXCEPT:

Which of the following is the best example in which to apply causal research?

Private communities are primarily built for discovery and insight purposes and are called MROCs (Marketing Research Online Communities).

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design

The manipulation of one or more independent variables is a characteristic of which of the following types of research designs?

According to the text,exploratory research can benefit from use of survey of experts and analysis of secondary data.

Exploratory research should NOT be used for which of the following situations that Adidas may face ________.

The manipulation of one or more independent variables is a characteristic of causal research.

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

When repeating a project for a previous client,a research proposal is not necessary.

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

According to the text,the main method of causal research is a panel.

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances,it would be most effective to conduct ________.

According to the text,exploratory research can benefit from use of all of the following methods EXCEPT:

Causal research is very versatile and can be used at any point in a study.

Which of the following is a characteristic of descriptive research designs?

When little is known about the problem situation,it is desirable to begin with descriptive research.

A ________ consists of a sample of respondents,generally households that have agreed to provide information over an extended period.

According to the text,a longitudinal design provides a series of pictures,which track the changes that take place over time.

A disadvantage of a longitudinal design would be ________.

Nonsampling errors are frequently attributed to all of the following EXCEPT:

Which of the following is the best example in which to apply causal research?

Private communities are primarily built for discovery and insight purposes and are called MROCs (Marketing Research Online Communities).

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters