Question 1

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following is NOT a technique for executing data transcribing?

Accepted Answer

A)  mark-sense forms 
B)  keypunching 
C)  optical scanning 
D)  CATI/CAPI/Internet 
E)  objective sort and entry 
A)  mark-sense forms 
B)  keypunching 
C)  optical scanning 
D)  CATI/CAPI/Internet 
E)  objective sort and entry E

Question 3

Missing responses represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

Accepted Answer

A) True 
 B)False  True

Question 4

For data collected in social media,the human coder then develops a coding and categorization scheme and assists in the computer categorization of text until coding results are satisfactory.

Accepted Answer

A) True 
 B)False

Question 5

Coding unstructured questions is relatively simple,since the response options are predetermined.

Accepted Answer

A) True 
 B)False

Question 6

According to the text,category codes should be collectively exhaustive and mutually exclusive.

Accepted Answer

A) True 
 B)False

Question 7

A code in which the number of records for each respondent is the same,and the same data appear in the same columns for all respondents is called a ________.

Accepted Answer

A)  variable field code 
B)  fixed field code 
C)  random code 
D)  virtual code 
E)  uniform code 
A)  variable field code 
B)  fixed field code 
C)  random code 
D)  virtual code 
E)  uniform code

Question 8

________ are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Accepted Answer

A)  Univariate techniques 
B)  Multivariate techniques 
C)  Random techniques 
D)  Parallel techniques 
E)  Uniform techniques 
A)  Univariate techniques 
B)  Multivariate techniques 
C)  Random techniques 
D)  Parallel techniques 
E)  Uniform techniques

Question 9

Categories are collectively exhaustive if each response fits into one and only one category code.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT a stage of the data preparation process?

Accepted Answer

A)  questionnaire design 
B)  editing 
C)  transcribing 
D)  data cleaning 
E)  coding 
A)  questionnaire design 
B)  editing 
C)  transcribing 
D)  data cleaning 
E)  coding

Question 11

Coding ________ questions is relatively simple since the response options are predetermined.

Accepted Answer

A)  unstructured 
B)  open-ended 
C)  structured 
D)  free-flowing 
E)  uniform 
A)  unstructured 
B)  open-ended 
C)  structured 
D)  free-flowing 
E)  uniform

Question 12

A review of the questionnaires with the objective of increasing accuracy and precision is called editing.

Accepted Answer

A) True 
 B)False

Question 13

Only software programs developed for the research industry should be used to enter data,not programs such as Microsoft EXCEL.

Accepted Answer

A) True 
 B)False

Question 14

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

Accepted Answer

A) True 
 B)False

Question 15

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called consistency checks.

Accepted Answer

A) True 
 B)False

Question 16

The data preparation process begins after the fieldwork is done.

Accepted Answer

A) True 
 B)False

Question 17

Data are verified as they are collected when all of the following methods are used EXCEPT:

Accepted Answer

A)  CATI. 
B)  CAPT. 
C)  electronic methods. 
D)  keypunching. 
E)  C and D 
A)  CATI. 
B)  CAPT. 
C)  electronic methods. 
D)  keypunching. 
E)  C and D

Question 18

Discarding unsatisfactory responses from collected data may have merit in all of the following situations EXCEPT:

Accepted Answer

A)  when the proportion of unsatisfactory respondents is small. 
B)  when the sample size is large. 
C)  when the unsatisfactory respondents differ from satisfactory respondents in obvious ways. 
D)  when the proportion of unsatisfactory responses for each of these respondents is large. 
E)  responses on key variables are missing. 
A)  when the proportion of unsatisfactory respondents is small. 
B)  when the sample size is large. 
C)  when the unsatisfactory respondents differ from satisfactory respondents in obvious ways. 
D)  when the proportion of unsatisfactory responses for each of these respondents is large. 
E)  responses on key variables are missing.

Question 19

Multivariate statistical techniques are concerned with the simultaneous relationships among two or more phenomena.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is NOT mentioned in the text as an additional code that could be included for each respondent in the coding process?

Accepted Answer

A)  the project code 
B)  the interviewer code 
C)  the project director code 
D)  the validation code 
E)  codes for responses to questions 
A)  the project code 
B)  the interviewer code 
C)  the project director code 
D)  the validation code 
E)  codes for responses to questions

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Which of the following is NOT a technique for executing data transcribing?

Missing responses represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

For data collected in social media,the human coder then develops a coding and categorization scheme and assists in the computer categorization of text until coding results are satisfactory.

Coding unstructured questions is relatively simple,since the response options are predetermined.

According to the text,category codes should be collectively exhaustive and mutually exclusive.

A code in which the number of records for each respondent is the same,and the same data appear in the same columns for all respondents is called a ________.

________ are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Categories are collectively exhaustive if each response fits into one and only one category code.

Which of the following is NOT a stage of the data preparation process?

Coding ________ questions is relatively simple since the response options are predetermined.

A review of the questionnaires with the objective of increasing accuracy and precision is called editing.

Only software programs developed for the research industry should be used to enter data,not programs such as Microsoft EXCEL.

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called consistency checks.

The data preparation process begins after the fieldwork is done.

Data are verified as they are collected when all of the following methods are used EXCEPT:

Discarding unsatisfactory responses from collected data may have merit in all of the following situations EXCEPT:

Multivariate statistical techniques are concerned with the simultaneous relationships among two or more phenomena.

Which of the following is NOT mentioned in the text as an additional code that could be included for each respondent in the coding process?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 15: Data Preparation and Analysis Strategy

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Which of the following is NOT a technique for executing data transcribing?

Missing responses represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

For data collected in social media,the human coder then develops a coding and categorization scheme and assists in the computer categorization of text until coding results are satisfactory.

Coding unstructured questions is relatively simple,since the response options are predetermined.

According to the text,category codes should be collectively exhaustive and mutually exclusive.

A code in which the number of records for each respondent is the same,and the same data appear in the same columns for all respondents is called a ________.

________ are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Categories are collectively exhaustive if each response fits into one and only one category code.

Which of the following is NOT a stage of the data preparation process?

Coding ________ questions is relatively simple since the response options are predetermined.

A review of the questionnaires with the objective of increasing accuracy and precision is called editing.

Only software programs developed for the research industry should be used to enter data,not programs such as Microsoft EXCEL.

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

A part of the data cleaning process that identifies data that are out of range or logically inconsistent,or that have extreme values,is called consistency checks.

The data preparation process begins after the fieldwork is done.

Data are verified as they are collected when all of the following methods are used EXCEPT:

Discarding unsatisfactory responses from collected data may have merit in all of the following situations EXCEPT:

Multivariate statistical techniques are concerned with the simultaneous relationships among two or more phenomena.

Which of the following is NOT mentioned in the text as an additional code that could be included for each respondent in the coding process?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters