Question 1

Convenience samples are appropriate to use with exploratory research.

Accepted Answer

A) True 
 B)False  True

Question 2

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called an element.

Accepted Answer

A) True 
 B)False  True

Question 3

If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Accepted Answer

A) True 
 B)False  True

Question 4

Quota sampling is an example of a commonly used probability sampling technique.

Accepted Answer

A) True 
 B)False

Question 5

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay,list and discuss the four probability sampling techniques used in marketing research.

Accepted Answer

a.In simple random sampling,each element

Question 7

In the Harris Poll Online,which of the following procedures are NOT used to maintain the reliability and integrity in the sample?

Accepted Answer

A)  password protection 
B)  reminder invitations 
C)  sharing a summary of the survey findings is used as an incentive for respondents to participate 
D)  A and C 
E)  A, B and C are all procedures used 
A)  password protection 
B)  reminder invitations 
C)  sharing a summary of the survey findings is used as an incentive for respondents to participate 
D)  A and C 
E)  A, B and C are all procedures used

Question 8

In a short essay,list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Accepted Answer

a.Convenience sampling attempts to obtai

Question 9

Conditions favoring the choice of using a sample over a census include all of the following EXCEPT:

Accepted Answer

A)  small budget. 
B)  time available is short. 
C)  population size is large. 
D)  variance in the characteristic of interest is low. 
E)  cost of sampling error is high. 
A)  small budget. 
B)  time available is short. 
C)  population size is large. 
D)  variance in the characteristic of interest is low. 
E)  cost of sampling error is high.

Question 10

A complete enumeration of the elements of a population or study objects is called a(n)________.

Accepted Answer

A)  sample 
B)  element 
C)  census 
D)  sampling unit 
E)  count 
A)  sample 
B)  element 
C)  census 
D)  sampling unit 
E)  count

Question 11

A(n)________ is the total of all the elements that share some common set of characteristics.

Accepted Answer

A)  sample 
B)  population 
C)  inference 
D)  hypothesis 
E)  sum of the elements 
A)  sample 
B)  population 
C)  inference 
D)  hypothesis 
E)  sum of the elements

Question 12

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

Accepted Answer

A) True 
 B)False

Question 13

In a short essay,discuss online intercept and online recruited sampling techniques.

Accepted Answer

a.Online intercept sampling.Visitors to

Question 14

Social media content available in the public domain is representative and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 15

A ________ is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

Accepted Answer

A)  sampling frame 
B)  census tract 
C)  sampling unit 
D)  hypothesis 
E)  geodemographic template 
A)  sampling frame 
B)  census tract 
C)  sampling unit 
D)  hypothesis 
E)  geodemographic template

Question 16

An example of nonprobability sampling is interviewing people in malls.

Accepted Answer

A) True 
 B)False

Question 17

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

Accepted Answer

A) True 
 B)False

Question 18

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

Accepted Answer

A)  quota sampling 
B)  snowball sampling 
C)  judgmental sampling 
D)  sampling 
E)  simple random sampling 
A)  quota sampling 
B)  snowball sampling 
C)  judgmental sampling 
D)  sampling 
E)  simple random sampling

Question 19

In sampling,an incident is the object or person about which or from which the information is desired.

Accepted Answer

A) True 
 B)False

Question 20

According to the text,all of the following are challenges faced in implementing a sampling design in international research EXCEPT:

Accepted Answer

A)  individuals responsible for making or influencing decision may vary. 
B)  in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries. 
C)  equivalence of samples can elude the researcher. 
D)  probability sampling techniques are uncommon overseas. 
E)  non-governmental organizations are needed for implementing the sampling design in some countries of the world. 
A)  individuals responsible for making or influencing decision may vary. 
B)  in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries. 
C)  equivalence of samples can elude the researcher. 
D)  probability sampling techniques are uncommon overseas. 
E)  non-governmental organizations are needed for implementing the sampling design in some countries of the world.

Convenience samples are appropriate to use with exploratory research.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called an element.

If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Quota sampling is an example of a commonly used probability sampling technique.

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

In a short essay,list and discuss the four probability sampling techniques used in marketing research.

In the Harris Poll Online,which of the following procedures are NOT used to maintain the reliability and integrity in the sample?

In a short essay,list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Conditions favoring the choice of using a sample over a census include all of the following EXCEPT:

A complete enumeration of the elements of a population or study objects is called a(n)________.

A(n)________ is the total of all the elements that share some common set of characteristics.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

In a short essay,discuss online intercept and online recruited sampling techniques.

Social media content available in the public domain is representative and appropriate for use in marketing research.

A ________ is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

An example of nonprobability sampling is interviewing people in malls.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

In sampling,an incident is the object or person about which or from which the information is desired.

According to the text,all of the following are challenges faced in implementing a sampling design in international research EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

Convenience samples are appropriate to use with exploratory research.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called an element.

If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Quota sampling is an example of a commonly used probability sampling technique.

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

In a short essay,list and discuss the four probability sampling techniques used in marketing research.

In the Harris Poll Online,which of the following procedures are NOT used to maintain the reliability and integrity in the sample?

In a short essay,list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Conditions favoring the choice of using a sample over a census include all of the following EXCEPT:

A complete enumeration of the elements of a population or study objects is called a(n)________.

A(n)________ is the total of all the elements that share some common set of characteristics.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

In a short essay,discuss online intercept and online recruited sampling techniques.

Social media content available in the public domain is representative and appropriate for use in marketing research.

A ________ is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

An example of nonprobability sampling is interviewing people in malls.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

In sampling,an incident is the object or person about which or from which the information is desired.

According to the text,all of the following are challenges faced in implementing a sampling design in international research EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters