Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques

When using a(n)________,the respondent is typically asked to rate a brand,store,or some other object in terms of bipolar adjectives,such as cold and warm.

46. Sears is: Powerful -:-:-:-:-X-:-:-: Weak Unreliable -:-:-:-:-:-X-:-: Reliable The above scale is an example of a ________ scale.

The Likert scale is also referred to as a summated scale.

Likert scale analysis is generally conducted by appropriately summing the item scores.

Alternative-form reliability is a form of internal consistency reliability in which the items constituting the scale are divided into two halves,and the resulting half scores are correlated.

According to the text,to develop a multi-item scale,all of the following must be done EXCEPT:

Scale categories can be ________.

Which of the following types of scales is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning?

According to the text,noncomparative scales are broadly classified as either continuous or itemized.

A(n)________ is a measurement scale having numbers and/or brief descriptions associated with each category with the categories ordered in terms of scale position.

According to the text,while there is no single,optimal number,traditional guidelines suggest that there should be between ________ categories when using itemized rating scales.

According to the text,an unbalanced rating scale is one of the commonly used itemized rating scales.

Characteristics of the Likert scale include all of the following EXCEPT:

Continuous scales can be used efficiently in social media.

According to the text,an alternative approach to pan-cultural scales is to ________.

A scale for measuring attitudes that consist of a single adjective in the middle of an even-numbered range of values is called a ________.

In a short essay,discuss issues related to scale anchors in international research.

A measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus object is called a(n)________.

Perfect validity implies perfect reliability.

A measure of internal consistency reliability that is the average of all possible split-half coefficients resulting from different splittings of the scale items is called ________.