Question 1

Research questions are refined statements of the specific components of the problem.

Accepted Answer

A) True 
 B)False  True

Question 2

According to the text,________ is a central component of the environment.

Accepted Answer

A)  economic behavior 
B)  organizational behavior 
C)  ethical behavior 
D)  stock price of the publicly held company in question 
E)  buyer behavior 
A)  economic behavior 
B)  organizational behavior 
C)  ethical behavior 
D)  stock price of the publicly held company in question 
E)  buyer behavior E

Question 3

________ explicitly specify the strength and direction of relationships among variables,usually in equation form.

Accepted Answer

A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Provisional models 
A)  Graphical models 
B)  Mathematical models 
C)  Verbal models 
D)  Technological models 
E)  Provisional models B

Question 4

Which of the following is NOT an issue that would be addressed in a management decision problem?

Accepted Answer

A)  Should the advertising campaign be changed? 
B)  Should the price of the product be changed? 
C)  Determine the impact on sales and profits of various levels of price changes. 
D)  What can a company do to expand its share of its product category? 
E)  B and C 
A)  Should the advertising campaign be changed? 
B)  Should the price of the product be changed? 
C)  Determine the impact on sales and profits of various levels of price changes. 
D)  What can a company do to expand its share of its product category? 
E)  B and C

Question 5

Analysis of blogs and Facebook postings revealed to Hewlett-Packard (HP)that many customers who purchased its computers were having issues with service support.

Accepted Answer

A) True 
 B)False

Question 6

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.

Accepted Answer

A)  quantitative research 
B)  qualitative research 
C)  descriptive research 
D)  causal research 
E)  secondary data 
A)  quantitative research 
B)  qualitative research 
C)  descriptive research 
D)  causal research 
E)  secondary data

Question 7

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

Accepted Answer

A)  a field research project conducted by Wendy's to answer the question of how to increase its share of the fast food market 
B)  a report from the Fast Food Retailers Association on changing preferences for consumer tastes 
C)  a U.S. Census Bureau report on the changing demographic profile of the U.S. consumer 
D)  all of the above 
E)  B and C only 
A)  a field research project conducted by Wendy's to answer the question of how to increase its share of the fast food market 
B)  a report from the Fast Food Retailers Association on changing preferences for consumer tastes 
C)  a U.S. Census Bureau report on the changing demographic profile of the U.S. consumer 
D)  all of the above 
E)  B and C only

Question 8

In graphical models,the variables and their relationships are stated in prose form.

Accepted Answer

A) True 
 B)False

Question 9

________ are refined statements of the specific components of the problem.

Accepted Answer

A)  Research questions 
B)  Theories 
C)  Hypotheses 
D)  Experiments 
E)  Scientific information 
A)  Research questions 
B)  Theories 
C)  Hypotheses 
D)  Experiments 
E)  Scientific information

Question 10

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

Accepted Answer

A) True 
 B)False

Question 11

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay,discuss the characteristics of research questions and a hypothesis.

Accepted Answer

a.Research questions are refined stateme

Question 13

A(n)________ is a conceptual scheme based on foundation statements,which are assumed to be true.

Accepted Answer

A)  experiment 
B)  theory 
C)  objective 
D)  incident 
E)  investigation 
A)  experiment 
B)  theory 
C)  objective 
D)  incident 
E)  investigation

Question 14

Problem audit is a comprehensive examination of a marketing problem to understand its origin and nature.

Accepted Answer

A) True 
 B)False

Question 15

While every step in a marketing research project is important,research design formulation is the most important step.

Accepted Answer

A) True 
 B)False

Question 16

The management decision problem asks what information is needed and how it can best be obtained.

Accepted Answer

A) True 
 B)False

Question 17

According to the text,graphical models are logical,preliminary steps to developing mathematical models.

Accepted Answer

A) True 
 B)False

Question 18

The problem confronting the decision maker is typically referred to as the marketing research problem.

Accepted Answer

A) True 
 B)False

Question 19

Data originated by the researcher specifically to address the research problem are called ________.

Accepted Answer

A)  primary data 
B)  secondary data 
C)  virtual data 
D)  census data 
E)  research data 
A)  primary data 
B)  secondary data 
C)  virtual data 
D)  census data 
E)  research data

Question 20

According to the text,the marketing research problem is information-oriented.

Accepted Answer

A) True 
 B)False

Research questions are refined statements of the specific components of the problem.

According to the text,________ is a central component of the environment.

________ explicitly specify the strength and direction of relationships among variables,usually in equation form.

Which of the following is NOT an issue that would be addressed in a management decision problem?

Analysis of blogs and Facebook postings revealed to Hewlett-Packard (HP)that many customers who purchased its computers were having issues with service support.

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

In graphical models,the variables and their relationships are stated in prose form.

________ are refined statements of the specific components of the problem.

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

In a short essay,discuss the characteristics of research questions and a hypothesis.

A(n)________ is a conceptual scheme based on foundation statements,which are assumed to be true.

Problem audit is a comprehensive examination of a marketing problem to understand its origin and nature.

While every step in a marketing research project is important,research design formulation is the most important step.

The management decision problem asks what information is needed and how it can best be obtained.

According to the text,graphical models are logical,preliminary steps to developing mathematical models.

The problem confronting the decision maker is typically referred to as the marketing research problem.

Data originated by the researcher specifically to address the research problem are called ________.

According to the text,the marketing research problem is information-oriented.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

Research questions are refined statements of the specific components of the problem.

According to the text,________ is a central component of the environment.

________ explicitly specify the strength and direction of relationships among variables,usually in equation form.

Which of the following is NOT an issue that would be addressed in a management decision problem?

Analysis of blogs and Facebook postings revealed to Hewlett-Packard (HP)that many customers who purchased its computers were having issues with service support.

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

In graphical models,the variables and their relationships are stated in prose form.

________ are refined statements of the specific components of the problem.

An unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called quantitative research.

Buyer behavior is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

In a short essay,discuss the characteristics of research questions and a hypothesis.

A(n)________ is a conceptual scheme based on foundation statements,which are assumed to be true.

Problem audit is a comprehensive examination of a marketing problem to understand its origin and nature.

While every step in a marketing research project is important,research design formulation is the most important step.

The management decision problem asks what information is needed and how it can best be obtained.

According to the text,graphical models are logical,preliminary steps to developing mathematical models.

The problem confronting the decision maker is typically referred to as the marketing research problem.

Data originated by the researcher specifically to address the research problem are called ________.

According to the text,the marketing research problem is information-oriented.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters