Exam 11: Questionnaire and Form Design

Which of the following types of questions allow respondents to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives?

A(n)________ is a structured question with only two response alternatives,such as yes or no.

According to the text,a conversational style should be avoided when writing interviewer-administered questionnaires.

Questions that prespecify the set of response alternatives and the response format are called ________.

________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

A(n)________ is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

In a short essay,list and discuss the three types of information that are obtained from a questionnaire.

All of the following are mentioned in the text as circumstances in which respondents are likely to refuse to answer a survey question EXCEPT:

Open-ended questions that respondents answer in their own words are called ________.

Collecting demographic information that can be used in direct mail campaigns is mentioned in the text as a specific objective of a questionnaire.

In ________,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

According to the text,identification information is usually positioned in which place in the questionnaire?

According to the text,classification information is information that relates directly to the marketing research problem.

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

According to the text,branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

According to the text,________ direct respondents to different places in the questionnaire based on their response to the question at hand.

One consistency in conducting cross-national studies is the universal definition of "household" and "household size" across countries of the world.

Classification information is considered most sensitive and,therefore,should appear at the very end of the questionnaire.

In a short essay,list the ten steps to designing the ideal questionnaire.