Question 1

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Accepted Answer

A)  length of the interview 
B)  a complex and sensitive survey question 
C)  reaction to the interviewer 
D)  basic demographic data 
E)  quality of the interview 
A)  length of the interview 
B)  a complex and sensitive survey question 
C)  reaction to the interviewer 
D)  basic demographic data 
E)  quality of the interview

Question 2

Commonly used probes include all of the following questions EXCEPT:

Accepted Answer

A)  "Any others?" 
B)  "Which of the following best describes your total annual household income?" 
C)  "Anything else?" 
D)  "Could you tell me more about your thinking on that?" 
E)  B and C 
A)  "Any others?" 
B)  "Which of the following best describes your total annual household income?" 
C)  "Anything else?" 
D)  "Could you tell me more about your thinking on that?" 
E)  B and C

Question 3

To validate the study,the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Accepted Answer

A) True 
 B)False

Question 4

According to the text,the typical interviewer is a single woman aged 18 to 34,with an above-average education and an above-average household income.

Accepted Answer

A) True 
 B)False

Question 5

When collecting qualitative data from social media,which of the following is(are)decision(s)that have to be made?

Accepted Answer

A)  determining the type and specification of the social media channels to be monitored 
B)  developing a standardization of terms, conversation types, and content types 
C)  establishing a standardized coding scheme 
D)  setting benchmarks 
E)  all of these are decisions that have to be made 
A)  determining the type and specification of the social media channels to be monitored 
B)  developing a standardization of terms, conversation types, and content types 
C)  establishing a standardized coding scheme 
D)  setting benchmarks 
E)  all of these are decisions that have to be made

Question 6

________ of fieldwork means verifying that field workers are submitting authentic interviews.

Accepted Answer

A)  Verification 
B)  Validation 
C)  Pretesting 
D)  Coding 
E)  Selection 
A)  Verification 
B)  Validation 
C)  Pretesting 
D)  Coding 
E)  Selection

Question 7

When evaluating field workers,the interviewer's time should be broken down into actual interviewing,travel,and administration.

Accepted Answer

A) True 
 B)False

Question 8

Fieldwork is the step in the research process immediately after developing an approach to the problem.

Accepted Answer

A) True 
 B)False

Question 9

To validate the study,the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Accepted Answer

A) True 
 B)False

Question 10

To control the problems of interviewers not strictly following the sampling plan,supervisors should keep daily records of all of the following EXCEPT:

Accepted Answer

A)  the number of calls made. 
B)  the number of not-at-homes. 
C)  the number of refusals. 
D)  the number of completed interviews for each interviewer. 
E)  supervisors should keep daily records of all of the selections to control interviewers. 
A)  the number of calls made. 
B)  the number of not-at-homes. 
C)  the number of refusals. 
D)  the number of completed interviews for each interviewer. 
E)  supervisors should keep daily records of all of the selections to control interviewers.

Question 11

Pride is an interviewer characteristic described as "is positive,quality conscious,and likes being recognized for a job well done."

Accepted Answer

A) True 
 B)False

Question 12

"Stays focused on a task and completes it" describes the interviewer characteristic of discipline.

Accepted Answer

A) True 
 B)False

Question 13

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Accepted Answer

A) True 
 B)False

Question 14

According to the text,interviewer cheating can be minimized through all of the following EXCEPT:

Accepted Answer

A)  proper training. 
B)  pretesting of questionnaires. 
C)  proper supervision. 
D)  validation of fieldwork. 
E)  A and B 
A)  proper training. 
B)  pretesting of questionnaires. 
C)  proper supervision. 
D)  validation of fieldwork. 
E)  A and B

Question 15

To the extent possible,interviewers should be selected ________ since this increases the probability of a successful interview.

Accepted Answer

A)  to emphasize a higher income class than respondents 
B)  to match respondents' demographics 
C)  to emphasize a lower income class than respondents 
D)  based primarily on their availability 
E)  based on height and weight tables 
A)  to emphasize a higher income class than respondents 
B)  to match respondents' demographics 
C)  to emphasize a lower income class than respondents 
D)  based primarily on their availability 
E)  based on height and weight tables

Question 16

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT:

Accepted Answer

A)  the selection of field workers. 
B)  the validation of fieldwork. 
C)  the evaluation of field workers. 
D)  the training and supervision of field workers. 
E)  All of the mentioned elements are related to the fieldwork process. 
A)  the selection of field workers. 
B)  the validation of fieldwork. 
C)  the evaluation of field workers. 
D)  the training and supervision of field workers. 
E)  All of the mentioned elements are related to the fieldwork process.

Question 17

An important aspect of supervision is sampling control,which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Accepted Answer

A) True 
 B)False

Question 18

Conditions of conducting fieldwork in international marketing research include which of the following?

Accepted Answer

A)  Minimal training of overseas field workers is all that is required for success. 
B)  Selecting sampling units is done with stricter adherence to the sampling plan than in the United States. 
C)  Cheating by field workers is less of a problem. 
D)  Sending expatriates to collect data overseas is frequently done. 
E)  Local fieldwork agencies are unavailable in many countries. 
A)  Minimal training of overseas field workers is all that is required for success. 
B)  Selecting sampling units is done with stricter adherence to the sampling plan than in the United States. 
C)  Cheating by field workers is less of a problem. 
D)  Sending expatriates to collect data overseas is frequently done. 
E)  Local fieldwork agencies are unavailable in many countries.

Question 19

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

Accepted Answer

A)  probing 
B)  sampling 
C)  factoring 
D)  recording 
E)  selecting 
A)  probing 
B)  sampling 
C)  factoring 
D)  recording 
E)  selecting

Question 20

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

Accepted Answer

A) True 
 B)False

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Commonly used probes include all of the following questions EXCEPT:

To validate the study,the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

According to the text,the typical interviewer is a single woman aged 18 to 34,with an above-average education and an above-average household income.

When collecting qualitative data from social media,which of the following is(are)decision(s)that have to be made?

________ of fieldwork means verifying that field workers are submitting authentic interviews.

When evaluating field workers,the interviewer's time should be broken down into actual interviewing,travel,and administration.

Fieldwork is the step in the research process immediately after developing an approach to the problem.

To validate the study,the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

To control the problems of interviewers not strictly following the sampling plan,supervisors should keep daily records of all of the following EXCEPT:

Pride is an interviewer characteristic described as "is positive,quality conscious,and likes being recognized for a job well done."

"Stays focused on a task and completes it" describes the interviewer characteristic of discipline.

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

According to the text,interviewer cheating can be minimized through all of the following EXCEPT:

To the extent possible,interviewers should be selected ________ since this increases the probability of a successful interview.

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT:

An important aspect of supervision is sampling control,which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Conditions of conducting fieldwork in international marketing research include which of the following?

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 14: Fieldwork: Data Collection

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Commonly used probes include all of the following questions EXCEPT:

To validate the study,the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

According to the text,the typical interviewer is a single woman aged 18 to 34,with an above-average education and an above-average household income.

When collecting qualitative data from social media,which of the following is(are)decision(s)that have to be made?

________ of fieldwork means verifying that field workers are submitting authentic interviews.

When evaluating field workers,the interviewer's time should be broken down into actual interviewing,travel,and administration.

Fieldwork is the step in the research process immediately after developing an approach to the problem.

To validate the study,the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews.

To control the problems of interviewers not strictly following the sampling plan,supervisors should keep daily records of all of the following EXCEPT:

Pride is an interviewer characteristic described as "is positive,quality conscious,and likes being recognized for a job well done."

"Stays focused on a task and completes it" describes the interviewer characteristic of discipline.

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

According to the text,interviewer cheating can be minimized through all of the following EXCEPT:

To the extent possible,interviewers should be selected ________ since this increases the probability of a successful interview.

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT:

An important aspect of supervision is sampling control,which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Conditions of conducting fieldwork in international marketing research include which of the following?

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

A motivational technique used when asking survey questions to induce the respondents to enlarge on,clarify,or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters