Question 1

The primary use for media panels is to determine market potential by geographic region.

Accepted Answer

A) True 
 B)False

Question 2

Scanner data are data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages.

Accepted Answer

A) True 
 B)False

Question 3

Scanner panels with cable TV are used primarily for determining prices.

Accepted Answer

A) True 
 B)False

Question 4

The distinctive models of living of a society or some of its segments refers to ________.

Accepted Answer

A)  geo-demographics 
B)  lifestyles 
C)  psychometrics 
D)  demographics 
E)  usage segments 
A)  geo-demographics 
B)  lifestyles 
C)  psychometrics 
D)  demographics 
E)  usage segments

Question 5

Interviews with a large number of respondents using a predesigned questionnaire are called observations.

Accepted Answer

A) True 
 B)False

Question 6

________ collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities.

Accepted Answer

A)  Focus group panels 
B)  Modular group panels 
C)  Scanner panels 
D)  Audit panels 
E)  Cashier panels 
A)  Focus group panels 
B)  Modular group panels 
C)  Scanner panels 
D)  Audit panels 
E)  Cashier panels

Question 7

Passive peoplemeters allow entire shopping carts to be checked out in an instant using tiny embedded chips in merchandise.

Accepted Answer

A) True 
 B)False

Question 8

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Accepted Answer

A)  syndicated services/sources 
B)  data processing services 
C)  field services 
D)  qualitative research services 
E)  pooling services 
A)  syndicated services/sources 
B)  data processing services 
C)  field services 
D)  qualitative research services 
E)  pooling services

Question 9

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

Accepted Answer

A) True 
 B)False

Question 10

According to the text, ________ are used primarily because of their lower cost compared to random sampling.

Accepted Answer

A)  periodic surveys 
B)  panel surveys 
C)  shared surveys 
D)  parallel surveys 
E)  regular surveys 
A)  periodic surveys 
B)  panel surveys 
C)  shared surveys 
D)  parallel surveys 
E)  regular surveys

Question 11

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

Accepted Answer

A)  periodic surveys 
B)  panel surveys 
C)  shared surveys 
D)  parallel surveys 
E)  regular surveys 
A)  periodic surveys 
B)  panel surveys 
C)  shared surveys 
D)  parallel surveys 
E)  regular surveys

Question 12

A physical audit is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory.

Accepted Answer

A) True 
 B)False

Question 13

Psychometrics refers to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking.

Accepted Answer

A) True 
 B)False

Question 14

Household purchases are recorded through electronic scanners in supermarkets for scanner volume-tracking data.

Accepted Answer

A) True 
 B)False

Question 15

Nielsen's volume-tracking data service is called InfoScan.

Accepted Answer

A) True 
 B)False

Question 16

Scanner data that provides information on purchases by brand, size, price, and flavor or formulation are called volume-tracking data.

Accepted Answer

A) True 
 B)False

Question 17

Periodic, panel, and shared are the three types of general surveys.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is (are) a type(s) of scanner data that is currently available?

Accepted Answer

A)  scanner panels 
B)  modular data 
C)  volume-tracking data 
D)  scanner panels with cable TV 
E)  A, C and D 
A)  scanner panels 
B)  modular data 
C)  volume-tracking data 
D)  scanner panels with cable TV 
E)  A, C and D

Question 19

Purchase panels are used primarily for establishing advertising rates.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following practices might be unethical?

Accepted Answer

A)  the use of secondary data alone when the research requires primary data collection 
B)  the client is billed a fixed fee for the project 
C)  the unnecessary collection of expensive primary data when the research problem can be addressed based on secondary sources alone 
D)  both A and C are correct 
A)  the use of secondary data alone when the research requires primary data collection 
B)  the client is billed a fixed fee for the project 
C)  the unnecessary collection of expensive primary data when the research problem can be addressed based on secondary sources alone 
D)  both A and C are correct

The primary use for media panels is to determine market potential by geographic region.

Scanner data are data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages.

Scanner panels with cable TV are used primarily for determining prices.

The distinctive models of living of a society or some of its segments refers to ________.

Interviews with a large number of respondents using a predesigned questionnaire are called observations.

________ collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities.

Passive peoplemeters allow entire shopping carts to be checked out in an instant using tiny embedded chips in merchandise.

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

According to the text, ________ are used primarily because of their lower cost compared to random sampling.

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

A physical audit is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory.

Psychometrics refers to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking.

Household purchases are recorded through electronic scanners in supermarkets for scanner volume-tracking data.

Nielsen's volume-tracking data service is called InfoScan.

Scanner data that provides information on purchases by brand, size, price, and flavor or formulation are called volume-tracking data.

Periodic, panel, and shared are the three types of general surveys.

Which of the following is (are) a type(s) of scanner data that is currently available?

Purchase panels are used primarily for establishing advertising rates.

Which of the following practices might be unethical?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data

The primary use for media panels is to determine market potential by geographic region.

Scanner data are data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages.

Scanner panels with cable TV are used primarily for determining prices.

The distinctive models of living of a society or some of its segments refers to ________.

Interviews with a large number of respondents using a predesigned questionnaire are called observations.

________ collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities.

Passive peoplemeters allow entire shopping carts to be checked out in an instant using tiny embedded chips in merchandise.

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

According to the text, ________ are used primarily because of their lower cost compared to random sampling.

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

A physical audit is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory.

Psychometrics refers to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking.

Household purchases are recorded through electronic scanners in supermarkets for scanner volume-tracking data.

Nielsen's volume-tracking data service is called InfoScan.

Scanner data that provides information on purchases by brand, size, price, and flavor or formulation are called volume-tracking data.

Periodic, panel, and shared are the three types of general surveys.

Which of the following is (are) a type(s) of scanner data that is currently available?

Purchase panels are used primarily for establishing advertising rates.

Which of the following practices might be unethical?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters