Question 1

Compare and contrast the disadvantages of surveys, purchase and media panels, and scanner data.

Accepted Answer

The successful response will form a disc

Question 2

According to the text, surveys are used primarily for new product testing.

Accepted Answer

A) True 
 B)False

Question 3

________ are data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages.

Accepted Answer

A)  Scanner data 
B)  Secondary data 
C)  Qualitative data 
D)  Modular data 
E)  Cashier data 
A)  Scanner data 
B)  Secondary data 
C)  Qualitative data 
D)  Modular data 
E)  Cashier data

Question 4

The primary use of scanner volume-tracking data is to forecast sales.

Accepted Answer

A) True 
 B)False

Question 5

According to the text, surveys are used primarily for all of the following purposes EXCEPT:

Accepted Answer

A)  market segmentation. 
B)  advertising theme and selection. 
C)  advertising effectiveness. 
D)  in-depth interviews 
E)  all of the above 
A)  market segmentation. 
B)  advertising theme and selection. 
C)  advertising effectiveness. 
D)  in-depth interviews 
E)  all of the above

Question 6

A disadvantage for which of the following types of syndicated services includes interviewer error?

Accepted Answer

A)  media panels 
B)  scanner volume-tracking data 
C)  audit services 
D)  in-depth interviews 
E)  surveys 
A)  media panels 
B)  scanner volume-tracking data 
C)  audit services 
D)  in-depth interviews 
E)  surveys

Question 7

An advantage of scanner volume-tracking data is being the most flexible way of obtaining data.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay describe the characteristics of a consumer panel and discuss the uses of this type of panel. Next, list and discuss the two classifications of panels.

Accepted Answer

a. A panel is made up of a group of indi

Question 9

Households provide specific information regularly over an extended period of time for purchase panels.

Accepted Answer

A) True 
 B)False

Question 10

Purchase panels are used primarily for all of the following purposes EXCEPT:

Accepted Answer

A)  forecasting sales. 
B)  establishing consumer profiles. 
C)  evaluating test markets. 
D)  forecasting market share 
E)  establishing advertising rates. 
A)  forecasting sales. 
B)  establishing consumer profiles. 
C)  evaluating test markets. 
D)  forecasting market share 
E)  establishing advertising rates.

Question 11

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Accepted Answer

A)  purchase panels 
B)  audit services 
C)  surveys 
D)  media panels 
E)  online surveys 
A)  purchase panels 
B)  audit services 
C)  surveys 
D)  media panels 
E)  online surveys

Question 12

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is NOT a primary use of scanner volume-tracking data?

Accepted Answer

A)  forecasting trends 
B)  price tracking 
C)  modeling 
D)  effectiveness of in-store modeling 
E)  B and C 
A)  forecasting trends 
B)  price tracking 
C)  modeling 
D)  effectiveness of in-store modeling 
E)  B and C

Question 14

Electronic devices automatically record behaviors that supplement a diary for media panels.

Accepted Answer

A) True 
 B)False

Question 15

Purchase panel respondents like those on NPD's Online Panel provide detailed information on all of the following EXCEPT:

Accepted Answer

A)  brand and amount purchased. 
B)  price paid. 
C)  special deals used. 
D)  store where purchased. 
E)  All of the above are provided by those NPD respondents. 
A)  brand and amount purchased. 
B)  price paid. 
C)  special deals used. 
D)  store where purchased. 
E)  All of the above are provided by those NPD respondents.

Question 16

In a short essay, list and discuss the three types of scanner data.

Accepted Answer

a. Volume-tracking data are data routine

Question 17

Purchase panels provide useful information for all of the following EXCEPT:

Accepted Answer

A)  forecasting sales. 
B)  estimating market shares. 
C)  assessing brand loyalty/switching behavior. 
D)  measuring promotional effectiveness. 
E)  attitudes and motives of consumers. 
A)  forecasting sales. 
B)  estimating market shares. 
C)  assessing brand loyalty/switching behavior. 
D)  measuring promotional effectiveness. 
E)  attitudes and motives of consumers.

Question 18

________ refer to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking.

Accepted Answer

A)  Psychometrics 
B)  Psychographics 
C)  Demographics 
D)  Geo-demographics 
E)  Ego-profiling 
A)  Psychometrics 
B)  Psychographics 
C)  Demographics 
D)  Geo-demographics 
E)  Ego-profiling

Question 19

According to the text, ________ are data routinely collected by supermarkets and other outlets with electronic checkouts.

Accepted Answer

A)  observational data 
B)  modular data 
C)  volume-tracking data 
D)  experimental data 
E)  cashier data 
A)  observational data 
B)  modular data 
C)  volume-tracking data 
D)  experimental data 
E)  cashier data

Question 20

Syndicated services or sources can be classified based on the unit of measurement.

Accepted Answer

A) True 
 B)False

Compare and contrast the disadvantages of surveys, purchase and media panels, and scanner data.

According to the text, surveys are used primarily for new product testing.

________ are data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages.

The primary use of scanner volume-tracking data is to forecast sales.

According to the text, surveys are used primarily for all of the following purposes EXCEPT:

A disadvantage for which of the following types of syndicated services includes interviewer error?

An advantage of scanner volume-tracking data is being the most flexible way of obtaining data.

In a short essay describe the characteristics of a consumer panel and discuss the uses of this type of panel. Next, list and discuss the two classifications of panels.

Households provide specific information regularly over an extended period of time for purchase panels.

Purchase panels are used primarily for all of the following purposes EXCEPT:

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

Which of the following is NOT a primary use of scanner volume-tracking data?

Electronic devices automatically record behaviors that supplement a diary for media panels.

Purchase panel respondents like those on NPD's Online Panel provide detailed information on all of the following EXCEPT:

In a short essay, list and discuss the three types of scanner data.

Purchase panels provide useful information for all of the following EXCEPT:

________ refer to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking.

According to the text, ________ are data routinely collected by supermarkets and other outlets with electronic checkouts.

Syndicated services or sources can be classified based on the unit of measurement.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data

Compare and contrast the disadvantages of surveys, purchase and media panels, and scanner data.

According to the text, surveys are used primarily for new product testing.

________ are data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages.

The primary use of scanner volume-tracking data is to forecast sales.

According to the text, surveys are used primarily for all of the following purposes EXCEPT:

A disadvantage for which of the following types of syndicated services includes interviewer error?

An advantage of scanner volume-tracking data is being the most flexible way of obtaining data.

In a short essay describe the characteristics of a consumer panel and discuss the uses of this type of panel. Next, list and discuss the two classifications of panels.

Households provide specific information regularly over an extended period of time for purchase panels.

Purchase panels are used primarily for all of the following purposes EXCEPT:

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

Which of the following is NOT a primary use of scanner volume-tracking data?

Electronic devices automatically record behaviors that supplement a diary for media panels.

Purchase panel respondents like those on NPD's Online Panel provide detailed information on all of the following EXCEPT:

In a short essay, list and discuss the three types of scanner data.

Purchase panels provide useful information for all of the following EXCEPT:

________ refer to the psychological profiles of individuals and to psychologically-based measures of lifestyle, such as brand loyalty and risk taking.

According to the text, ________ are data routinely collected by supermarkets and other outlets with electronic checkouts.

Syndicated services or sources can be classified based on the unit of measurement.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters