Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data

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Verification of product movement by examining physical records or performing inventory analysis are characteristics of which of the following types of syndicated services?

(Multiple Choice)

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Question 41

Relatively precise information at the retail and wholesale levels is an advantage of which of the following syndicated services?

(Multiple Choice)

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Question 42

Which of the following describes the disadvantage of using audit data?

(Multiple Choice)

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Question 43

The Nielsen BrandLift is designed to provide marketers with effectiveness measurement for Facebook advertising.

(True/False)

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Question 44

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

(Multiple Choice)

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Question 45

"Lifestyles" refer to the distinctive models of living of a society or some of its segments.

(True/False)

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Question 46

The uses of media panels include all of the following EXCEPT:

(Multiple Choice)

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Question 47

Which of the following are the two types of general surveys?

(Multiple Choice)

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Question 48

In a short essay, list and discuss the two types of general surveys used to collect syndicated data.

(Essay)

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Question 49

Which of the following companies is (are) not recognized as the largest syndicated firm specializing in the collection of scanner data?

(Multiple Choice)

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Question 50

Regarding supermarket loyalty cards, a shopper provides demographic and shopping-related information when applying for the cards. At check-out, the UPC-coded loyalty cards are swiped prior to scanning the items for purchase. Typically, databases gather the list of items that are scanned at check-out and match them to the shopper's records.

(Multiple Choice)

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Question 51

An example of a disadvantage of using surveys is interviewer error.

(True/False)

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Question 52

According to the text, panel surveys are used primarily because of their lower cost compared to random sampling.

(True/False)

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Question 53

Information gathered from social media is used to ________.

(Multiple Choice)

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Question 54

Periodic surveys measure the same group of respondents over time but not necessarily on the same variables.

(True/False)

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Question 55

Panel data's advantages over survey data include all of the following EXCEPT:

(Multiple Choice)

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Question 56

________ make their money by collecting data and designing research products that fit the information needs of more than one organization.

(Multiple Choice)

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Question 57

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

(Multiple Choice)

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Question 58

According to the text, qualitative data are data routinely collected by supermarkets and other outlets with electronic checkouts.

(True/False)

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Question 59

Scanner panels with cable TV are used primarily for all of the following purposes EXCEPT:

(Multiple Choice)

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Question 60

Showing 41 - 60 of 91

Verification of product movement by examining physical records or performing inventory analysis are characteristics of which of the following types of syndicated services?

Relatively precise information at the retail and wholesale levels is an advantage of which of the following syndicated services?

Which of the following describes the disadvantage of using audit data?

The Nielsen BrandLift is designed to provide marketers with effectiveness measurement for Facebook advertising.

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

"Lifestyles" refer to the distinctive models of living of a society or some of its segments.

The uses of media panels include all of the following EXCEPT:

Which of the following are the two types of general surveys?

In a short essay, list and discuss the two types of general surveys used to collect syndicated data.

Which of the following companies is (are) not recognized as the largest syndicated firm specializing in the collection of scanner data?

An example of a disadvantage of using surveys is interviewer error.

According to the text, panel surveys are used primarily because of their lower cost compared to random sampling.

Information gathered from social media is used to ________.

Periodic surveys measure the same group of respondents over time but not necessarily on the same variables.

Panel data's advantages over survey data include all of the following EXCEPT:

________ make their money by collecting data and designing research products that fit the information needs of more than one organization.

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

According to the text, qualitative data are data routinely collected by supermarkets and other outlets with electronic checkouts.

Scanner panels with cable TV are used primarily for all of the following purposes EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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