Question 1

With experimental designs, it is possible to control for some of the extraneous variables.

Accepted Answer

A) True 
 B)False

Question 2

________ is the extent to which a cause, X, and an effect, Y, occur together or vary together in the way predicted by the hypothesis under consideration.

Accepted Answer

A)  The time order of occurrence of variables 
B)  The role of evidence 
C)  Concomitant variation 
D)  The elimination of other possible factors 
A)  The time order of occurrence of variables 
B)  The role of evidence 
C)  Concomitant variation 
D)  The elimination of other possible factors

Question 3

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Accepted Answer

A) True 
 B)False

Question 4

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Accepted Answer

A) True 
 B)False

Question 5

An effect in which a prior measurement affects the test unit's response to the independent variable is called nonresponse bias.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT an extraneous variable?

Accepted Answer

A)  maturation 
B)  statistical regression 
C)  testing effects 
D)  selection bias 
E)  All of the above are extraneous variables. 
A)  maturation 
B)  statistical regression 
C)  testing effects 
D)  selection bias 
E)  All of the above are extraneous variables.

Question 7

According to the text, experiments can be described in terms of all of the following EXCEPT:

Accepted Answer

A)  independent variables. 
B)  interdependent variables. 
C)  dependent variables. 
D)  extraneous variables. 
E)  B and D 
A)  independent variables. 
B)  interdependent variables. 
C)  dependent variables. 
D)  extraneous variables. 
E)  B and D

Question 8

A preexperimental design in which a single group of test units is exposed to a treatment X, and then a single measurement on the dependent variable is taken, is called the one-shot case study.

Accepted Answer

A) True 
 B)False

Question 9

In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness. Three levels of humor (no humor, some humor, and high humor) are to be examined. Likewise, brand information is to be manipulated at three levels (low, medium, and high). The resulting table would be three rows (levels of information) by three columns (levels of humor), producing nine possible combinations or cells. The respondents would be randomly assigned to one of the nine cells. Respondents in each cell would receive a specific treatment combination. After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell. To which category of design does this fall into?

Accepted Answer

A)  statistical regression design 
B)  recombinant design 
C)  static group design 
D)  one-shot case study 
E)  factorial design 
A)  statistical regression design 
B)  recombinant design 
C)  static group design 
D)  one-shot case study 
E)  factorial design

Question 10

Designs that do not control for extraneous factors by randomization are called true experimental design.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is NOT a way of controlling extraneous variables?

Accepted Answer

A)  Randomization 
B)  Matching 
C)  Statistical control 
D)  Design control 
E)  Interactive testing 
A)  Randomization 
B)  Matching 
C)  Statistical control 
D)  Design control 
E)  Interactive testing

Question 12

A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Accepted Answer

A) True 
 B)False

Question 13

Which of the conditions must be satisfied in order to justify the inference of a causal relationship between two variables? i. Concomitant variation
Ii) Time order of occurrence of variables
Iii) Absence of other possible causal factors
Iv) Sterile measurement environment

Accepted Answer

A)  (i) 
B)  (i), (iii) and (iv) 
C)  (ii) and (iii) 
D)  (i) and (iv) 
E)  (i), (ii) and (iii) 
A)  (i) 
B)  (i), (iii) and (iv) 
C)  (ii) and (iii) 
D)  (i) and (iv) 
E)  (i), (ii) and (iii)

Question 14

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

Accepted Answer

A) True 
 B)False

Question 15

Extraneous variables represent alternative explanations of experimental results.

Accepted Answer

A) True 
 B)False

Question 16

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Accepted Answer

A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  construct condition design 
A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  construct condition design

Question 17

All of the following are good examples of independent variables EXCEPT:

Accepted Answer

A)  price levels. 
B)  package designs. 
C)  advertising themes. 
D)  sales. 
E)  C and D 
A)  price levels. 
B)  package designs. 
C)  advertising themes. 
D)  sales. 
E)  C and D

Question 18

Which of the following is NOT one of the three types of preexperimental designs?

Accepted Answer

A)  the one-shot case study 
B)  the one-group pretest-posttest design 
C)  the random group 
D)  the static group 
E)  C and D both 
A)  the one-shot case study 
B)  the one-group pretest-posttest design 
C)  the random group 
D)  the static group 
E)  C and D both

Question 19

According to the text, which of the following are the most common statistical designs?

Accepted Answer

A)  factorial designs 
B)  multiple time series designs 
C)  posttest-only control group designs 
D)  one-shot case studies 
E)  regular matrix design 
A)  factorial designs 
B)  multiple time series designs 
C)  posttest-only control group designs 
D)  one-shot case studies 
E)  regular matrix design

Question 20

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?

Accepted Answer

A)  R X₁ O₁ R X₂ O₂ 
B)  R X₁ O₁ O₂ X₂ O₂ 
C)  X O₁ O₂ X O₁ O₂ 
D)  R X₁ O₁ R X₁ O₁ 
A)  R X₁ O₁ R X₂ O₂ 
B)  R X₁ O₁ O₂ X₂ O₂ 
C)  X O₁ O₂ X O₁ O₂ 
D)  R X₁ O₁ R X₁ O₁

With experimental designs, it is possible to control for some of the extraneous variables.

________ is the extent to which a cause, X, and an effect, Y, occur together or vary together in the way predicted by the hypothesis under consideration.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

An effect in which a prior measurement affects the test unit's response to the independent variable is called nonresponse bias.

Which of the following is NOT an extraneous variable?

According to the text, experiments can be described in terms of all of the following EXCEPT:

A preexperimental design in which a single group of test units is exposed to a treatment X, and then a single measurement on the dependent variable is taken, is called the one-shot case study.

Designs that do not control for extraneous factors by randomization are called true experimental design.

Which of the following is NOT a way of controlling extraneous variables?

A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Which of the conditions must be satisfied in order to justify the inference of a causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

Extraneous variables represent alternative explanations of experimental results.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

All of the following are good examples of independent variables EXCEPT:

Which of the following is NOT one of the three types of preexperimental designs?

According to the text, which of the following are the most common statistical designs?

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 8: Causal Research Design: Experimentation

With experimental designs, it is possible to control for some of the extraneous variables.

________ is the extent to which a cause, X, and an effect, Y, occur together or vary together in the way predicted by the hypothesis under consideration.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

An effect in which a prior measurement affects the test unit's response to the independent variable is called nonresponse bias.

Which of the following is NOT an extraneous variable?

According to the text, experiments can be described in terms of all of the following EXCEPT:

A preexperimental design in which a single group of test units is exposed to a treatment X, and then a single measurement on the dependent variable is taken, is called the one-shot case study.

Designs that do not control for extraneous factors by randomization are called true experimental design.

Which of the following is NOT a way of controlling extraneous variables?

A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Which of the conditions must be satisfied in order to justify the inference of a causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

Extraneous variables represent alternative explanations of experimental results.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

All of the following are good examples of independent variables EXCEPT:

Which of the following is NOT one of the three types of preexperimental designs?

According to the text, which of the following are the most common statistical designs?

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters