Exam 8: Causal Research Design: Experimentation
Exam 1: Introduction to Marketing Research84 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach88 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data69 Questions
Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data91 Questions
Exam 6: Exploratory Research Design: Qualitative Research94 Questions
Exam 7: Descriptive Research Design: Survey and Observation96 Questions
Exam 8: Causal Research Design: Experimentation102 Questions
Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling98 Questions
Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques97 Questions
Exam 11: Questionnaire and Form Design92 Questions
Exam 12: Sampling: Design and Procedures90 Questions
Exam 13: Sampling: Final and Initial Sample Size Determination88 Questions
Exam 14: Fieldwork: Data Collection91 Questions
Exam 15: Data Preparation and Analysis Strategy91 Questions
Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation92 Questions
Exam 17: Hypothesis Testing Related to Differences87 Questions
Exam 18: Correlation and Regression90 Questions
Exam 19: Report Preparation and Presentation89 Questions
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________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.
(Multiple Choice)
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A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.
(True/False)
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________ takes place when the occurrence of X increases the probability of the occurrence of Y.
(Multiple Choice)
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A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.
(Multiple Choice)
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Individuals, organizations, or other entities whose responses to independent variables or treatments are being studied are called ________.
(Multiple Choice)
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In the virtual world, it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world.
(True/False)
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According to the text, a(n) ________ is the group exposed to the manipulated independent variable.
(Multiple Choice)
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The ________ is not exposed to the independent variable manipulation but provides a point of comparison when examining the effects of these manipulations on the dependent variable.
(Multiple Choice)
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The ________ is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment.
(Multiple Choice)
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________ allow for the statistical control and analysis of external variables.
(Multiple Choice)
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Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.
(True/False)
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Statistical designs allow for the statistical control and analysis of external variables.
(True/False)
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Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.
(True/False)
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Validity takes place when the occurrence of X increases the probability of the occurrence of Y.
(True/False)
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According to the text, factorial designs are the most common statistical designs.
(True/False)
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In an after-the-fact examination of a situation, we can confidently rule out all other causal factors.
(True/False)
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________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.
(Multiple Choice)
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Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.
(Multiple Choice)
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Concomitant variation occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.
(True/False)
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