Question 1

________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.

Accepted Answer

A)  Instrumentation 
B)  Statistical regression 
C)  Selection bias 
D)  none of the above 
A)  Instrumentation 
B)  Statistical regression 
C)  Selection bias 
D)  none of the above

Question 2

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called an experiment.

Accepted Answer

A) True 
 B)False

Question 3

All of the following are good examples of dependent variables EXCEPT:

Accepted Answer

A)  sales. 
B)  consumers. 
C)  profits. 
D)  market shares. 
E)  C and D 
A)  sales. 
B)  consumers. 
C)  profits. 
D)  market shares. 
E)  C and D

Question 4

Variables that measure the effect of the independent variables on the test units are called ________.

Accepted Answer

A)  interdependent variables 
B)  concurrent variables 
C)  extraneous variables 
D)  concomitant variables 
E)  dependent variables 
A)  interdependent variables 
B)  concurrent variables 
C)  extraneous variables 
D)  concomitant variables 
E)  dependent variables

Question 5

In a short essay discuss the different types of extraneous variables and their effects on experiments in marketing research.

Accepted Answer

The discussion on extraneous variables s

Question 6

A time series design that includes another group of test units to serve as a control group is called a(n) ________.

Accepted Answer

A)  factorial design 
B)  multiple time series design 
C)  posttest-only control group design 
D)  one-shot case study 
E)  alternative group design 
A)  factorial design 
B)  multiple time series design 
C)  posttest-only control group design 
D)  one-shot case study 
E)  alternative group design

Question 7

Which of the following is NOT one of the four broad categories of experimental designs?

Accepted Answer

A)  concurrent design 
B)  preexperimental design 
C)  quasi-experimental design 
D)  statistical design 
E)  true experimental 
A)  concurrent design 
B)  preexperimental design 
C)  quasi-experimental design 
D)  statistical design 
E)  true experimental

Question 8

An experiment was conducted to test the effects of coupon value on redemption. Personal interviews were conducted in New York with 280 shoppers who were entering a supermarket. These shoppers were given a coupon for one of four brands prior to entering the store. Two coupon values were used, one offering 15-cents off and the other 50-cents off. Shoppers were randomly assigned to these two coupon-value levels. Four brands-Tide detergent, Kellogg's corn flakes, Aim toothpaste, and Joy liquid dishwashing detergent were used. These same shoppers were re-interviewed upon leaving the store and asked to report on any coupons used in the store. What extraneous variable most likely will influence the results of this experiment?

Accepted Answer

A)  maturation 
B)  mortality 
C)  statistical regression 
D)  history 
E)  testing effects 
A)  maturation 
B)  mortality 
C)  statistical regression 
D)  history 
E)  testing effects

Question 9

An experimental design in which the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.

Accepted Answer

A) True 
 B)False

Question 10

Variables, other than the independent variables that influence the response of the test units are called ________.

Accepted Answer

A)  interdependent variables 
B)  dependent variables 
C)  extraneous variables 
D)  concurrent variables 
E)  influence variables 
A)  interdependent variables 
B)  dependent variables 
C)  extraneous variables 
D)  concurrent variables 
E)  influence variables

Question 11

"History" refers to the occurrence of events before the experiment.

Accepted Answer

A) True 
 B)False

Question 12

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Accepted Answer

A) True 
 B)False

Question 13

________ allow for the statistical control and analysis of external variables.

Accepted Answer

A)  Preexperimental designs 
B)  True experimental designs 
C)  Quasi-experimental designs 
D)  Statistical designs 
E)  External variable designs 
A)  Preexperimental designs 
B)  True experimental designs 
C)  Quasi-experimental designs 
D)  Statistical designs 
E)  External variable designs

Question 14

Which of the following refers to the improper assignment of test units to treatment conditions?

Accepted Answer

A)  randomization 
B)  matching 
C)  overcontrolling 
D)  statistical regression 
E)  selection bias 
A)  randomization 
B)  matching 
C)  overcontrolling 
D)  statistical regression 
E)  selection bias

Question 15

In a short essay, discuss the difference between laboratory and field experimentation.

Accepted Answer

a. A laboratory environment is an artifi

Question 16

All of the following are good examples of test units EXCEPT:

Accepted Answer

A)  consumers. 
B)  price levels. 
C)  stores. 
D)  geographic areas. 
E)  B and D 
A)  consumers. 
B)  price levels. 
C)  stores. 
D)  geographic areas. 
E)  B and D

Question 17

Randomization is the preferred method for controlling extraneous variables.

Accepted Answer

A) True 
 B)False

Question 18

An effect in which a prior measurement affects the test unit's response to the independent variable is called ________.

Accepted Answer

A)  nonresponse bias 
B)  interactive testing effect 
C)  randomization error 
D)  interviewer bias 
E)  preliminary measurement effect 
A)  nonresponse bias 
B)  interactive testing effect 
C)  randomization error 
D)  interviewer bias 
E)  preliminary measurement effect

Question 19

In a short essay, describe the four broad categories of experimental designs and discuss the various applications of each design category.

Accepted Answer

a. Preexperimental designs are designs t

Question 20

Opinions, tastes, and preferences in virtual worlds are the same as in a real setting.

Accepted Answer

A) True 
 B)False

________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called an experiment.

All of the following are good examples of dependent variables EXCEPT:

Variables that measure the effect of the independent variables on the test units are called ________.

In a short essay discuss the different types of extraneous variables and their effects on experiments in marketing research.

A time series design that includes another group of test units to serve as a control group is called a(n) ________.

Which of the following is NOT one of the four broad categories of experimental designs?

An experimental design in which the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.

Variables, other than the independent variables that influence the response of the test units are called ________.

"History" refers to the occurrence of events before the experiment.

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

________ allow for the statistical control and analysis of external variables.

Which of the following refers to the improper assignment of test units to treatment conditions?

In a short essay, discuss the difference between laboratory and field experimentation.

All of the following are good examples of test units EXCEPT:

Randomization is the preferred method for controlling extraneous variables.

An effect in which a prior measurement affects the test unit's response to the independent variable is called ________.

In a short essay, describe the four broad categories of experimental designs and discuss the various applications of each design category.

Opinions, tastes, and preferences in virtual worlds are the same as in a real setting.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 8: Causal Research Design: Experimentation

________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called an experiment.

All of the following are good examples of dependent variables EXCEPT:

Variables that measure the effect of the independent variables on the test units are called ________.

In a short essay discuss the different types of extraneous variables and their effects on experiments in marketing research.

A time series design that includes another group of test units to serve as a control group is called a(n) ________.

Which of the following is NOT one of the four broad categories of experimental designs?

An experimental design in which the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.

Variables, other than the independent variables that influence the response of the test units are called ________.

"History" refers to the occurrence of events before the experiment.

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

________ allow for the statistical control and analysis of external variables.

Which of the following refers to the improper assignment of test units to treatment conditions?

In a short essay, discuss the difference between laboratory and field experimentation.

All of the following are good examples of test units EXCEPT:

Randomization is the preferred method for controlling extraneous variables.

An effect in which a prior measurement affects the test unit's response to the independent variable is called ________.

In a short essay, describe the four broad categories of experimental designs and discuss the various applications of each design category.

Opinions, tastes, and preferences in virtual worlds are the same as in a real setting.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters