Question 1

A question that gives the respondent a clue as to what the answer should be is called a(n) ________.

Accepted Answer

A)  filtered question 
B)  double-barreled question 
C)  leading question 
D)  open-ended question 
E)  clue question 
A)  filtered question 
B)  double-barreled question 
C)  leading question 
D)  open-ended question 
E)  clue question

Question 2

A question that gives the respondent a clue as to what the answer should be is called a leading question.

Accepted Answer

A) True 
 B)False

Question 3

Classification information is considered most sensitive and, therefore, should appear at the very end of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 4

Questions regarding identification information generally come before questions regarding demographics.

Accepted Answer

A) True 
 B)False

Question 5

A questionnaire is an informal set of questions for obtaining information from respondents.

Accepted Answer

A) True 
 B)False

Question 6

A questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following types of information is considered most sensitive and, therefore, should appear at the end of the questionnaire?

Accepted Answer

A)  basic information 
B)  identification information 
C)  problem-solving information 
D)  random information 
E)  quantification information 
A)  basic information 
B)  identification information 
C)  problem-solving information 
D)  random information 
E)  quantification information

Question 8

The last step in the questionnaire design process is to reproduce the questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

Open-ended questions are most useful in conclusive research and as opening questions.

Accepted Answer

A) True 
 B)False

Question 10

Questions that prespecify the set of response alternatives and the response format are called ________.

Accepted Answer

A)  unstructured questions 
B)  structured questions 
C)  open-ended questions 
D)  double-barreled questions 
E)  response-alternative questions 
A)  unstructured questions 
B)  structured questions 
C)  open-ended questions 
D)  double-barreled questions 
E)  response-alternative questions

Question 11

A researcher should use questions with positive statements only to avoid problems with question wording.

Accepted Answer

A) True 
 B)False

Question 12

In questionnaire design, assigning a code to every conceivable response before data collection is called ________.

Accepted Answer

A)  filtering 
B)  branching 
C)  precoding 
D)  funneling 
E)  pre-funneling 
A)  filtering 
B)  branching 
C)  precoding 
D)  funneling 
E)  pre-funneling

Question 13

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A) True 
 B)False

Question 14

Open-ended is a popular form of structured question.

Accepted Answer

A) True 
 B)False

Question 15

According to the text, ________ direct respondents to different places in the questionnaire based on their response to the question at hand.

Accepted Answer

A)  branching questions 
B)  leading questions 
C)  double-barreled questions 
D)  filter questions 
E)  break-out questions 
A)  branching questions 
B)  leading questions 
C)  double-barreled questions 
D)  filter questions 
E)  break-out questions

Question 16

Which of the following is the last step in the questionnaire design process?

Accepted Answer

A)  arrange the questions in proper order 
B)  eliminate bugs by pretesting 
C)  identify the form and layout 
D)  reproduce the questionnaire 
E)  present the results to the client 
A)  arrange the questions in proper order 
B)  eliminate bugs by pretesting 
C)  identify the form and layout 
D)  reproduce the questionnaire 
E)  present the results to the client

Question 17

Identification information is a type of information obtained in a questionnaire that includes name, address, and phone number.

Accepted Answer

A) True 
 B)False

Question 18

According to the text, ________ is information that relates directly to the marketing research problem.

Accepted Answer

A)  classification information 
B)  problem-solving information 
C)  basic information 
D)  identification information 
E)  quantification information 
A)  classification information 
B)  problem-solving information 
C)  basic information 
D)  identification information 
E)  quantification information

Question 19

For questionnaires to be used in surveys to be conducted in social media, the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Accepted Answer

A) True 
 B)False

Question 20

Results of crowding questions include all of the following EXCEPT:

Accepted Answer

A)  respondents give shorter answers to open-ended questions. 
B)  increase in data tabulation errors. 
C)  questions appear more complex. 
D)  none of the above 
E)  A, B, and C 
A)  respondents give shorter answers to open-ended questions. 
B)  increase in data tabulation errors. 
C)  questions appear more complex. 
D)  none of the above 
E)  A, B, and C

A question that gives the respondent a clue as to what the answer should be is called a(n) ________.

A question that gives the respondent a clue as to what the answer should be is called a leading question.

Classification information is considered most sensitive and, therefore, should appear at the very end of the questionnaire.

Questions regarding identification information generally come before questions regarding demographics.

A questionnaire is an informal set of questions for obtaining information from respondents.

A questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

Which of the following types of information is considered most sensitive and, therefore, should appear at the end of the questionnaire?

The last step in the questionnaire design process is to reproduce the questionnaire.

Open-ended questions are most useful in conclusive research and as opening questions.

Questions that prespecify the set of response alternatives and the response format are called ________.

A researcher should use questions with positive statements only to avoid problems with question wording.

In questionnaire design, assigning a code to every conceivable response before data collection is called ________.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Open-ended is a popular form of structured question.

According to the text, ________ direct respondents to different places in the questionnaire based on their response to the question at hand.

Which of the following is the last step in the questionnaire design process?

Identification information is a type of information obtained in a questionnaire that includes name, address, and phone number.

According to the text, ________ is information that relates directly to the marketing research problem.

For questionnaires to be used in surveys to be conducted in social media, the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Results of crowding questions include all of the following EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 11: Questionnaire and Form Design

A question that gives the respondent a clue as to what the answer should be is called a(n) ________.

A question that gives the respondent a clue as to what the answer should be is called a leading question.

Classification information is considered most sensitive and, therefore, should appear at the very end of the questionnaire.

Questions regarding identification information generally come before questions regarding demographics.

A questionnaire is an informal set of questions for obtaining information from respondents.

A questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

Which of the following types of information is considered most sensitive and, therefore, should appear at the end of the questionnaire?

The last step in the questionnaire design process is to reproduce the questionnaire.

Open-ended questions are most useful in conclusive research and as opening questions.

Questions that prespecify the set of response alternatives and the response format are called ________.

A researcher should use questions with positive statements only to avoid problems with question wording.

In questionnaire design, assigning a code to every conceivable response before data collection is called ________.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Open-ended is a popular form of structured question.

According to the text, ________ direct respondents to different places in the questionnaire based on their response to the question at hand.

Which of the following is the last step in the questionnaire design process?

Identification information is a type of information obtained in a questionnaire that includes name, address, and phone number.

According to the text, ________ is information that relates directly to the marketing research problem.

For questionnaires to be used in surveys to be conducted in social media, the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Results of crowding questions include all of the following EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters