Question 1

In a short essay, list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

Accepted Answer

a. Define the issue - questions should a

Question 2

In questionnaire design, assigning a code to every conceivable response before data collection is called precoding.

Accepted Answer

A) True 
 B)False

Question 3

Open-ended questions are most useful in ________ and as opening questions.

Accepted Answer

A)  descriptive research 
B)  exploratory research 
C)  conclusive research 
D)  virtual research 
E)  confirmatory research 
A)  descriptive research 
B)  exploratory research 
C)  conclusive research 
D)  virtual research 
E)  confirmatory research

Question 4

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

Accepted Answer

A)  basic information 
B)  classification information 
C)  problem-solving information 
D)  identification information 
E)  quantification information 
A)  basic information 
B)  classification information 
C)  problem-solving information 
D)  identification information 
E)  quantification information

Question 5

A single question that attempts to cover two issues is called a double-barreled question.

Accepted Answer

A) True 
 B)False

Question 6

When respondents are unable to articulate a response to a question, this usually indicates they have no opinion on that topic.

Accepted Answer

A) True 
 B)False

Question 7

All of the following are mentioned in the text as circumstances in which respondents are likely to refuse to answer a survey question EXCEPT:

Accepted Answer

A)  they may feel there's simply too much effort involved. 
B)  they may feel that the question serves no legitimate purpose. 
C)  they may feel that the information is too sensitive. 
D)  All of the selections represent a circumstance where respondents are likely to refuse to answer a survey question. 
E)  B and C 
A)  they may feel there's simply too much effort involved. 
B)  they may feel that the question serves no legitimate purpose. 
C)  they may feel that the information is too sensitive. 
D)  All of the selections represent a circumstance where respondents are likely to refuse to answer a survey question. 
E)  B and C

Question 8

A(n) ________ is a structured question with only two response alternatives, such as yes or no.

Accepted Answer

A)  dichotomous question 
B)  open-ended question 
C)  multiple-choice question 
D)  random question 
E)  yay-nay question 
A)  dichotomous question 
B)  open-ended question 
C)  multiple-choice question 
D)  random question 
E)  yay-nay question

Question 9

All of the following are mentioned in the text as specific guidelines to follow to avoid problems in question wording EXCEPT:

Accepted Answer

A)  use ordinary words. 
B)  avoid ambiguous words. 
C)  use leading questions. 
D)  use positive and negative statements. 
E)  C and D 
A)  use ordinary words. 
B)  avoid ambiguous words. 
C)  use leading questions. 
D)  use positive and negative statements. 
E)  C and D

Question 10

All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT:

Accepted Answer

A)  translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer. 
B)  minimize demands imposed on respondents. 
C)  minimize response error. 
D)  collect demographic information that can be used in later direct mail campaigns. 
E)  B and D 
A)  translate the researcher's information needs into a set of specific questions that respondents are willing and able to answer. 
B)  minimize demands imposed on respondents. 
C)  minimize response error. 
D)  collect demographic information that can be used in later direct mail campaigns. 
E)  B and D

Question 11

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

Accepted Answer

A) True 
 B)False

Question 12

If a researcher were trying to overcome the unwillingness of respondents to answer by considering the effort required of the respondents, what might he/she do to make the respondent more willing to respond? Develop an example question (showing the incorrect and correct way to best overcome the respondents unwillingness to answer) to clarify your response.

Accepted Answer

The researcher should minimize the effor

Question 13

In a short essay, describe a questionnaire and discuss the three specific objectives of a questionnaire.

Accepted Answer

A questionnaire is a formalized set of q

Question 14

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

Accepted Answer

A) True 
 B)False

Question 15

An analysis of social media content can aid in determining the content, structure, and wording of individual questions.

Accepted Answer

A) True 
 B)False

Question 16

In multiple-choice questions, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

Accepted Answer

A) True 
 B)False

Question 17

According to the text, at what point are telephone interviews considered to be too long?

Accepted Answer

A)  over 10 minutes 
B)  over 15 minutes 
C)  over 20 minutes 
D)  over 25 minutes 
E)  over 30 minutes 
A)  over 10 minutes 
B)  over 15 minutes 
C)  over 20 minutes 
D)  over 25 minutes 
E)  over 30 minutes

Question 18

To increase the likelihood of obtaining sensitive information, such topics should be placed in the middle of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 19

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the funnel approach.

Accepted Answer

A) True 
 B)False

Question 20

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

Accepted Answer

A) True 
 B)False

In a short essay, list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

In questionnaire design, assigning a code to every conceivable response before data collection is called precoding.

Open-ended questions are most useful in ________ and as opening questions.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

A single question that attempts to cover two issues is called a double-barreled question.

When respondents are unable to articulate a response to a question, this usually indicates they have no opinion on that topic.

All of the following are mentioned in the text as circumstances in which respondents are likely to refuse to answer a survey question EXCEPT:

A(n) ________ is a structured question with only two response alternatives, such as yes or no.

All of the following are mentioned in the text as specific guidelines to follow to avoid problems in question wording EXCEPT:

All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT:

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

In a short essay, describe a questionnaire and discuss the three specific objectives of a questionnaire.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

An analysis of social media content can aid in determining the content, structure, and wording of individual questions.

In multiple-choice questions, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

According to the text, at what point are telephone interviews considered to be too long?

To increase the likelihood of obtaining sensitive information, such topics should be placed in the middle of the questionnaire.

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the funnel approach.

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 11: Questionnaire and Form Design

In a short essay, list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

In questionnaire design, assigning a code to every conceivable response before data collection is called precoding.

Open-ended questions are most useful in ________ and as opening questions.

Socioeconomic and demographic characteristics used to categorize respondents are referred to as ________.

A single question that attempts to cover two issues is called a double-barreled question.

When respondents are unable to articulate a response to a question, this usually indicates they have no opinion on that topic.

All of the following are mentioned in the text as circumstances in which respondents are likely to refuse to answer a survey question EXCEPT:

A(n) ________ is a structured question with only two response alternatives, such as yes or no.

All of the following are mentioned in the text as specific guidelines to follow to avoid problems in question wording EXCEPT:

All of the following are mentioned in the text as specific objectives of a questionnaire EXCEPT:

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

In a short essay, describe a questionnaire and discuss the three specific objectives of a questionnaire.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

An analysis of social media content can aid in determining the content, structure, and wording of individual questions.

In multiple-choice questions, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

According to the text, at what point are telephone interviews considered to be too long?

To increase the likelihood of obtaining sensitive information, such topics should be placed in the middle of the questionnaire.

A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the funnel approach.

According to the text, a conversational style should be avoided when writing interviewer-administered questionnaires.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters