Exam 11: Questionnaire and Form Design

According to the text, unstructured questions are also referred to as free-response or free-answer questions.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems. Discuss what the researcher expects to gain from pretesting the questionnaire.

In ________, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Which of the following types of information is the most important aspect of a marketing research study?

Which of the following is NOT one of the three types of information that is obtained from a questionnaire?

A strategy for ordering questions in a questionnaire in which the sequence starts with general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the ________.

Regarding international marketing research, which of the following statements is (are) true?

According to the text, a single question that attempts to cover two issues is called a ________.

According to the text, ________ should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called order bias.

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

________ is a type of information obtained in a questionnaire that includes name, address, e-mail address and phone number.

According to the text, dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms.

________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

To avoid problems in question wording, a researcher should use leading questions when designing a questionnaire.

A ________ is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

A(n) ________ is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

Forms for recording observational data are more difficult to construct than questionnaires.