Question 1

The number of units to be included in a study is called the sample size.

Accepted Answer

A) True 
 B)False

Question 2

A complete enumeration of the elements of a population or study object is called a sample.

Accepted Answer

A) True 
 B)False

Question 3

In sampling, an incident is the object or person about which or from which the information is desired.

Accepted Answer

A) True 
 B)False

Question 4

Quota sampling is an example of a commonly used probability sampling technique.

Accepted Answer

A) True 
 B)False

Question 5

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

Accepted Answer

A)  Nonprobability sampling 
B)  Probability sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Umpire sampling 
A)  Nonprobability sampling 
B)  Probability sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Umpire sampling

Question 6

A ________ is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A)  hypothesis 
B)  theory 
C)  sampling unit 
D)  coefficient alpha 
E)  household 
A)  hypothesis 
B)  theory 
C)  sampling unit 
D)  coefficient alpha 
E)  household

Question 7

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Accepted Answer

A)  quota sampling 
B)  snowball sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  respondent sampling 
A)  quota sampling 
B)  snowball sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  respondent sampling

Question 8

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

Accepted Answer

A)  precision 
B)  reliability 
C)  validity 
D)  efficiency 
E)  technical doubt 
A)  precision 
B)  reliability 
C)  validity 
D)  efficiency 
E)  technical doubt

Question 9

According to the text, which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book?

Accepted Answer

A)  It does not contain unlisted numbers. 
B)  It does not contain zip codes for the listed numbers. 
C)  It does not contain the telephone numbers of the people who have moved into the area after the telephone book was published. 
D)  It lists the inactive telephone number of people who have moved out of the area since the telephone book was published. 
E)  C and D 
A)  It does not contain unlisted numbers. 
B)  It does not contain zip codes for the listed numbers. 
C)  It does not contain the telephone numbers of the people who have moved into the area after the telephone book was published. 
D)  It lists the inactive telephone number of people who have moved out of the area since the telephone book was published. 
E)  C and D

Question 10

The target population should be defined in terms of elements, sample units, extent and time frame.

Accepted Answer

A) True 
 B)False

Question 11

A sampling unit is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Accepted Answer

Choosing between nonprobability and prob

Question 13

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

Accepted Answer

A) True 
 B)False

Question 14

The social media sampling frame is unbiased and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 15

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

Accepted Answer

A)  Systematic dialing 
B)  Cluster dialing 
C)  Quota dialing 
D)  Random-digit dialing 
E)  Speed dialing 
A)  Systematic dialing 
B)  Cluster dialing 
C)  Quota dialing 
D)  Random-digit dialing 
E)  Speed dialing

Question 16

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

Accepted Answer

A)  target population 
B)  census 
C)  element 
D)  incident 
E)  intended abstract 
A)  target population 
B)  census 
C)  element 
D)  incident 
E)  intended abstract

Question 17

According to the text, in survey research, the element is usually the ________.

Accepted Answer

A)  questionnaire 
B)  interviewer 
C)  respondent 
D)  product 
E)  Metropolitan Statistical Area (MS
A)  
A)  questionnaire 
B)  interviewer 
C)  respondent 
D)  product 
E)  Metropolitan Statistical Area (MS
A)

Question 18

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 19

According to the text, which of the following is the first step in the sampling design process?

Accepted Answer

A)  define the population 
B)  determine the sampling frame 
C)  select sampling technique(s) 
D)  determine the sample size 
E)  count your resources available 
A)  define the population 
B)  determine the sampling frame 
C)  select sampling technique(s) 
D)  determine the sample size 
E)  count your resources available

Question 20

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Accepted Answer

A) True 
 B)False

The number of units to be included in a study is called the sample size.

A complete enumeration of the elements of a population or study object is called a sample.

In sampling, an incident is the object or person about which or from which the information is desired.

Quota sampling is an example of a commonly used probability sampling technique.

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

A ________ is the basic unit containing the elements of the population to be sampled.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

According to the text, which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book?

The target population should be defined in terms of elements, sample units, extent and time frame.

A sampling unit is the basic unit containing the elements of the population to be sampled.

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

The social media sampling frame is unbiased and appropriate for use in marketing research.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

According to the text, in survey research, the element is usually the ________.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

According to the text, which of the following is the first step in the sampling design process?

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 12: Sampling: Design and Procedures

The number of units to be included in a study is called the sample size.

A complete enumeration of the elements of a population or study object is called a sample.

In sampling, an incident is the object or person about which or from which the information is desired.

Quota sampling is an example of a commonly used probability sampling technique.

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

A ________ is the basic unit containing the elements of the population to be sampled.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

According to the text, which of the following is NOT one of the three sources of sampling frame error that is present in the telephone book?

The target population should be defined in terms of elements, sample units, extent and time frame.

A sampling unit is the basic unit containing the elements of the population to be sampled.

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

The social media sampling frame is unbiased and appropriate for use in marketing research.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

According to the text, in survey research, the element is usually the ________.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

According to the text, which of the following is the first step in the sampling design process?

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters