Exam 12: Sampling: Design and Procedures

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

(True/False)

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Question 21

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

(True/False)

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Question 22

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

(True/False)

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Question 23

In sampling, a(n) ________ is the object or person about which or from which the information is desired.

(Multiple Choice)

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Question 24

Social media content available in the public domain is representative and appropriate for use in marketing research.

(True/False)

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Question 25

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

(Multiple Choice)

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Question 26

The target population should be defined in terms of all of the following EXCEPT:

(Multiple Choice)

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Question 27

An incident is a subgroup of the elements of the population selected for participation in the study.

(True/False)

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Question 28

Every potential nonprobability sample needs to have the same probability of selection.

(True/False)

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Question 29

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

(True/False)

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Question 30

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

(Multiple Choice)

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Question 31

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

(True/False)

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Question 32

In a short essay, discuss the difference between nonprobability sampling and probability sampling. Include a specific example of each type of sampling to support your answer.

(Essay)

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Question 33

A census can greatly decrease nonsampling error.

(True/False)

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Question 34

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

(True/False)

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Question 35

According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT:

(Multiple Choice)

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Question 36

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

(True/False)

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Question 37

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called an element.

(True/False)

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Question 38

In a short essay, list and discuss the five steps in the sampling design process.

(Essay)

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Question 39

All of the following are options in which to treat sampling frame error EXCEPT:

(Multiple Choice)

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Question 40

Showing 21 - 40 of 90

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called probability sampling.

In sampling, a(n) ________ is the object or person about which or from which the information is desired.

Social media content available in the public domain is representative and appropriate for use in marketing research.

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

The target population should be defined in terms of all of the following EXCEPT:

An incident is a subgroup of the elements of the population selected for participation in the study.

Every potential nonprobability sample needs to have the same probability of selection.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

In a short essay, discuss the difference between nonprobability sampling and probability sampling. Include a specific example of each type of sampling to support your answer.

A census can greatly decrease nonsampling error.

If the sampling unit is different from the element, it is necessary to specify precisely how the elements within the sampling unit should be selected. Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT:

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called an element.

In a short essay, list and discuss the five steps in the sampling design process.

All of the following are options in which to treat sampling frame error EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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